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Frazer Howie

Senior Creative / Art DirectorLondon, United Kingdom
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Frazer Howie

Senior Creative / Art DirectorLondon, United Kingdom
About me
Strategic and conceptual Senior Creative / Art Director. Skills include youth culture marketing, graphic design, photography and film. I've spent 5 years working at Amplify - 'Experiential Agency of the Year' - voted by Campaign 2017. I can confidently craft concepts seeing them through to execution and most importantly make them fresh and culturally on point. I've won pitches and been lucky enough to work for brands such as Nike, Spotify, Google, Red Bull, Converse, Sonos, Adidas ........... I'm Immersed in all aspects of creativity from design, fashion, graphics, music, graffiti, film and photography. Please feel free to message me for my portfolio and any more details.
Projects
  • Coach & Oker CollaborationCoach collaborates with renowned UK graffiti artist Oker for an authentic takeover on its flagship store.
  • Wavey Garms LoobookThe lookbook explores the impact working-class British youth culture has had on catwalk fashion in the UK. Aptly titled “Streets and Runways,” the lookbook shows how the reappropriation of style can sometimes be a very busy two-way street.
Projects credited in
  • Pinterest Home of InspirationWe partnered with Pinterest to bring inspiration at Cannes Lions.
  • Spotify | Who We BeAmplify + Spotify bring the #1 Hip-Hop and Grime playlist to life at Alexandra Palace… Challenge Amplify were challenged to turn Spotify’s virtual playlist: Who We Be, into a brand platform, community and physical experience. Insight Grime, Rap and Hip- Hop- once exclusively underground, has recently opened up to a wider, more accessible audience and is in high demand – some say it’s the new pop. Strategy To use design, architecture and visual concepting to turn a virtual playlist into a
  • ASICS: Blackout TrackHow do you launch a product and engage attendees in an environment routed in the idea of completely stripping away the bells and whistles? Central to everything was the starkness of the spotlight cast upon the track runner – translating across all physical and graphic design, utilising high contrast, monochromatic imagery at every touchpoint.  Sean Pruen, Director, UNIT9
  • MTV | MTV EMA Awards AfterpartyAmplify help MTV give London’s European Music Awards an after party to remember … Challenge Amplify were challenged to bring the MTV EMA’s after party back to its home turf in London, creating one of its biggest celebrations to date. Insight With the MTV EMA’s returning to London after two decades, the music channel was looking for an after party that reflected London’s cultural diversity as well as MTV’s fun, irreverent and fearless vibe. Strategy To use London to reflect the vibrant, vis
  • NikeLab X RoundelNike + Amplify travel back in time to launch a brand new product Challenge To keep Nike the brand of choice for influencers and sneakerheads alike, celebrating and leveraging the drop of their latest NikeLab x Roundel collaboration.  Insight Our influencers seek rich, visual, multi-faceted stories to share across their channels. The most dedicated of these, the sneaker heads, want to be first to get their hands on limited and exclusive products.  Strategy Celebrate the launch by giving key influ
  • Google 'Break The Internet' EventArticle originally published by Campaign, see here. Image Credit: Israel Peters Google's UK social team delivered its latest social media influencer event for the digital marketing medium's top players on Monday (5 April)
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Skills
  • Design
  • Art Direction
  • Photographic Direction
  • Photography
  • Youth Marketing
  • Experiental
  • Marketing
  • Creative Direction
  • Brand Strategy
  • Advertising