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Frederica Patmore

Knitting & Crochet Content Learning And Community Editor

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsJournalist - Social Media Coordinator - Photographer

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About me

I am a full time content editor and multimedia journalist for Time Inc. UK. A published author specialising in knitting and crochet, I have skills in Photoshop, Indesign, Lightroom, Video Editing and Woodwing Editorial Software. Technologically fluent, I am an expert in SEO and Google Analytics and a talented strategist. My current role also includes producing, storyboarding, scripting, presenting and editing video. In my spare time I have a passion for photography and run an events photography business.

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Skills

  • Social Media
  • Photography
  • Photoshop
  • Indesign
  • Adobe Lightroom
  • Google Docs
  • Writing
  • Technical Ability
  • Content SEO
  • Content Strategist

Work history

Currently

Knitting Content Learning and Community Editor

Self Employed

Feb 2013
  • Marsh Wall, London E14, UK
  • Full Time
  • Creating engaging and shareable content for web and print. As above, SEO strategy and keyword planning Storyboarding, scripting, filming, presenting and editing videos. Hosting and co-ordinating workshops and events. This includes recruiting and briefing external tutors. Social media management and strategy over several platforms. Ecommerce marketing for theknittingnetwork.co.uk. Frequently liaising with licensing companies, selecting colours and commissioning/briefing designers. Handling technical knitting and crochet queries from readers. Photography on location of events for ICHF and Cake International magazine.

Currently

Knitting & Crochet Designer and Technical Editor

Self Employed

Sep 2012
  • Harrow, United Kingdom
  • Freelance
  • Proofing, formatting and checking technical accuracy of knitting and crochet patterns. Designing original patterns from concept art stage through to actualisation. Part of this includes my publication, The Knitting Book (DK, 2010) which went on to be a bestselling industry tome which was eventually translated into four languages and distributed worldwide.

Currently

Freelance Photographer

Frederica Patmore Photography

Jul 2004
  • Harrow, United Kingdom
  • Freelance
  • Word of mouth quickly spread as soon as my talent for photography was recognized at A level. Additionally I have been commissioned for many other events with my photographs from ICHF's Birmingham Cake Exhibition being featured in Cake International Magazine.

2009

Active Living Coordinator

Care UK

Oct 2007 - Jul 2009
  • Clamp Hill, Stanmore HA7 3BG, UK
  • Full Time
  • Copy writing for web and print. Storyboarding, scripting, filming, presenting and editing videos, in a studio and on location. Hosting and co-ordinating workshops and events. This includes recruiting and briefing external tutors. Social media management and strategy over several platforms. Ecommerce marketing and strategy for theknittingnetwork.co.uk, a new venture for Time Inc. Frequently liaising with licensing companies, selecting colours and commissioning/briefing designers. Handling technical knitting and crochet queries from readers. Photography on location of events for ICHF and Cake International magazine.

2013

Design Consultant

Rowan Yarns

Apr 2007 - Feb 2013
  • Full Time
  • Representing luxury yarn brand Rowan Yarns, primarily the role involved workshop tuition (including custom designs and producing handouts for participants), design assistance and fielding technical questions on knitting and crochet. Managing social media, providing demonstrations and organizing ticketed events. There was always a chance to try my hand at other projects such as modelling knitwear (I appear in Vintage Knits by Sarah Hatton), designing patterns for the Rowan webpage and producing a series of tutorial videos for the Daily Mail.

Education

2014

Mathematics Diploma

Open University

Sep 2012 - Jul 2014
  • Walton Hall, Milton Keynes MK7 6AA, UK
  • Mathematics, statistics and retail management and marketing units.

2008

Therapeutic Activities for Older People (Level 3)

City & Guilds

Jul 2007 - Jul 2008
  • Equivalent to NVQ3-4, achieved a distinction with the highest marks ever recorded on the course.

2004

A Level Photography, Philosophy and Law

Harrow College

Sep 2002 - Jul 2004
  • Lowlands Rd, London, Harrow HA1 3AQ, UK

2002

GCSEs

Whitmore High School

Sep 1998 - Jul 2002
  • Whitmore High School, Porlock Avenue, Harrow HA2 0AE, UK
  • 13 GCSE's at C and above including A's in English Literature and Mathematics

Awards

2011

Care Newcomer Of The Year (Nominee)

Care Times

  • Nominates for extraordinary service to therapeutic activities for elderly patients with mental health concerns. The youngest ever nominee at age 21.