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Frederique van Waning

Freelance Project & Account Manager | Brand Activations

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  • LevelSenior
  • LocationAmsterdam, Netherlands
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProject Manager - Event Manager - Brand Activation Manager

About me

Experienced Brand Activation Specialist with a demonstrated history of working for various cultural brands and (music) events. Skilled in Brand Management, Project & Event Management and Media Strategy. Independent worker but also a fun team-player. 8 Years of professional experience with a Master of Science in International Business and Marketing Management from TiasNimbas Business School.


  • Account Management
  • Project Manaement
  • Event Management
  • Brand Activation
  • Production
  • Digital
  • Media Management
  • Social Media Management
  • Brand Strategy
  • Creative Concepting

Work history


Benelux Ambassador Resident Advisor

Resident Advisor

Apr 2017
  • Amsterdam, Netherlands
  • Freelance
  • I am responsible for growing RA’s audience and profile in the Netherlands and Belgium. I am the local point of contact for promoters, venues, festivals, artists and labels that wish to work with RA. Lastly, I support to advocate Resident Advisor’s value to the electronic music community.


Senior Project Manager

Amsterdam Dance Event

May 2015
  • Hilversum, Netherlands
  • Freelance
  • For Amsterdam Dance Event I've been managing the first 3 editions of ADE Sound Lab: An innovative and experimental multi-day internationally oriented music event about new ways of producing sound, sound synthesis and audiovisual art. For ADE Sound Lab, I am responsible for managing all partners involved, program development, artist & brand support, venue setup and external communications.


Senior Project Manager & Media Strategist

Sonos, Inc.

Jan 2017 - May 2017
  • Amsterdam, Netherlands
  • Freelance
  • To celebrate the long-awaited Gorillaz album 'Humanz' and the new Sonos Playbase, Sonos and the band co-created a traveling exhibition titled ‘Spirit House.’ The exhibit provided a recreation of the actual house seen in their new music video Saturnz Barz in addition to an immersive audio visual experience that is truly otherworldly. Gorillaz’ Spirit House traveled to a select three cities across the globe—starting out in NYC, followed by Berlin and finally touching base in ‘De School’ in Amsterdam. I was responsible for event research, project management, media strategy & media partnership management.


Senior Project Manager

Protein Agency

Dec 2015 - Dec 2016
  • Amsterdam, Netherlands
  • Full Time
  • Managing projects and accounts for clients active mainly in the music & lifestyle industry: - For Amsterdam Dance Event I managed the first edition of ADE Sound Lab 2015. An innovative and experimental multi-day (internationally oriented) event about new ways of producing sound, sound synthesis and audiovisual art. - For Urbanears / Zound Industries I managed their official Amsterdam Dance Event 2015 activation : The Urbanears hideout. ( - For Palladium I managed their global campaign called 'Palladium City Explorers'​, for which we sent two influential creatives on a 2 month trip across Europe to uncover unexplored terrain in relatively unknown cities. We created the entire campaign; From building the story, writing scripts, selecting local influencers, manage travel, produce and seeding intriguing short documentaries and daily social content. - For Vodafone I managed their Vodafone Firestarters platform. A creative platform discovering how mobile technology impacts our daily life. We created online content, documentaries and workshop events.


Account Manager

Sunshine and Sausage

Dec 2015 - Jul 2016
  • Amsterdam, Netherlands
  • Freelance
  • Account Management for various Heineken Clients (Apple Bandit, Jillz, Brand, Bazar coffee, Wieckse) in the fields of Concept Development, Brand strategy, Toolkit development and POS materials.


Digital Producer


Oct 2013 - Apr 2014
  • Amsterdam, Netherlands
  • Freelance
  • Digital & Interactive campaign production (Clients: Google & Smirnoff) Collating and adapting content for interactive websites and banners and managing production agencies. Concepting and managing new internal digital creative projects.


Global Concept Developer Heineken

Heineken International

Jul 2010 - Aug 2012
  • Amsterdam, Netherlands
  • Full Time
  • Concept development, launch and project management of a new initiative called ‘Heineken Open Design Explorations – edition 1: The club’ (duration: 1.5 year) Global activation strategy STR bottle. Developing new merchandise for STR bottle, organisation of the STR bottle launch party in Milan April 2011. Concept and design of the STR bottle area at the Heineken Experience Amsterdam. Concept development of the global Heineken Star Serve Ritual (consumer insight gathering, strategy, development of all content for the project: Visual identity, merchandise, product shots, toolkits)


Jr. Activation Manager Heineken

Heineken International

Jul 2009 - Jul 2010
  • Amsterdam, Netherlands
  • Full Time
  • Developing the new visual identity for Heineken Extra Cold worldwide. Product, merchandise ,innovations and toolkit development and roll out. Managing the Extra Cold truck events & activations with local Heineken Operating companies. Heineken Extra Cold Global Brand Analysis and development and rollout of the new 4 year-strategy. Creation and launch of a global 360 campaign for the Heineken STR aluminum bottle. (Bottle design, Visual identity, Merchandise, PR, Activations, Launch event)



Master of Science

NIMBAS, Bradford - Graduate School of Management

Sep 2007 - Sep 2008
  • Utrecht, Netherlands
  • MSc International Business and Marketing Management. Thesis: The Effects of Culture on the Acceptance of Shock Marketing. (Grade: 8)



University of Amsterdam

Sep 2003 - Sep 2007
  • Amsterdam, Netherlands
  • Bachelor in European Studies with mayor in Italian Language & Culture. Minors in European Economy and Communication.