Frida-Féline Fuchs

Fashion & Footwear Designer

Mid Level
London, United Kingdom
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Projects credited in

  • Graphic Designer
    Fashion & Footwear Designer
    Production Assistant

Side Hustles

About me

German fashion & footwear designer living and working in London. I'm also a freelance blogger, photographer, stylist and editor. Fluent in German, Spanish and English. Personal Blog:

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  • Footwear Design
  • Styling
  • Styling Direction
  • Fashion Design
  • Womenswear Design
  • Sustainability
  • Fashion Blogging
  • Instagram
  • Social Media

Companies I’ve worked with

  • Alexander White

    Alexander White

    • Fashion and Textiles

Work history


Assistant Footwear Designer

Alexander White

Jan 2018 - Aug 2019
  • London, United Kingdom
  • Full Time
  • Working at Alexander White I have learned to manage multiple deadlines and cope with heavy workloads I am adaptable, fast, proactive and I've refined my attention to detail whilst working here. My key responsibilities include: • Creating the main collection hand in hand with the Creative Director: from design through to development. • Researching current and future trends in order to continuously improve and develop the brand. • Working on embroideries and print placement with Adobe Photoshop, Illustrator and InDesign on a daily basis. • Management and sourcing of new sustainable fabrications and finishings. • Working closely with the team on product fit and quality control. • Preparing technical packs for production: technical drawings, CAD's, SPEC and technical sheets. • Working with merchandising teams and our international showrooms to consider and incorporate commercial needs • Developing strong working relationship with our suppliers and manufacturers in Italy and Spain • I'm responsible for the day to day follow up with production and shipping companies, ensuring deadlines are respected • Organising photoshoots for our seasonal Lookbook and the London Fashion Week presentation • Travelling internationally for creative product development and material sourcing. • Training and overseeing the work of placement students and interns. • General assistance of the in-house PR and social media (Instagram, Pinterest etc).



Sep 2012 - Jul 2016
  • Berlin, Germany
  • ESMOD offers a Bachelor in Fashion Design and Pattern Making/Draping. The professionalism of the training course is underpinned by active lessons and individual support from the ESMOD lecturers as well as by seminars and lectures given by active specialists in the fashion industry. The school’s more than 170-year tradition, the continuous modernisation of its curriculum, and the worldwide network of ESMOD fashion schools, have given ESMOD Berlin a reputation as one of the leading fashion schools of its kind. The course covers both fashion design and pattern making/draping; two skills which are fundamental to the fashion industry. ESMOD Berlin puts great emphasis on this twofold education because of the high demands from international competition.


Foundation Diploma in Art and Design

Richmond-Upon-Thames College

Sep 2010 - Jul 2011
  • London, United Kingdom
  • The Foundation Diploma in Art & Design was a pivotal qualification which provided me with a transition to specialist art and design education. As part of the course, I was encouraged to become more experimental and risk-taking in my approach while developing my thinking and idea generation skills/strategies.