I help businesses by defining and delivering creative marketing campaigns to drive sales, engage customers, and strengthen loyalty. Igniting growth and aligning who you are with who your customers are is my passion. In particular, I craft, manage and implement strategy for product launch, email and social media campaigns. Measuring and monitoring performance against KPIs and adapting to refine a successful 360 customer journey.
Digital Marketing Manager10x Travel
London, United KingdomFull Time
Martech company specialising in the travel industry. • Demonstrated resourcefulness and creativity prior to and throughout covid-19 by producing innovative, successful and measurable digital marketing campaigns to drive top and middle of funnel growth and qualified leads to sales. Includes product launch, webinar, and creation of online course content. • Created and delivered email marketing strategies that have resulted in incremental growth in customer engagement and proven to influence revenue. • Devised, executed and refined according to data the social media strategy for both organic and paid social across 3 social platforms and 8 accounts. • Management of the marketing team and external agencies, including budget, payment, project oversight, and review cycles. I also have a passion for mentoring. • Strong collaborator who recognises the power of integrating both sales & marketing teams. • Analytical mindset to continuously evolve and adapt marketing strategies according to data. • Ownership of WordPress website content and SEO to support a consistent and high-quality image of the company in the market. Includes landing page copywriting, blog article writing, and liaising with third party agencies. • Defined new processes and systems that improved marketing efficiency both from a speed and cost point of view. I am an advocate of playbooks and brought in Hubspot Sales & Marketing Hub.
Copywriter, Editor & Digital Marketing ConsultantVarious
- Central AmericaFreelance
I helped small businesses and influencers across various B2C sectors including health and fitness, lifestyle, fashion, fashion accessories and jewellery, construction, and domestic services. • Copywriter for websites, landing pages, and advertising. • Collaborated with business owners to define brand values, tone, mission statement and style guides. • Devised and executed email campaigns and automated sequences for fashion e-commerce brands. • Brainstormed new and creative growth strategies. • Formed social media strategy, editorial calendar and content creation, including graphic design. • Blog article writing, editorial and proofreading.
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- Digital Marketing
- Email Campaign
- Google Analytics
- Social Media Management
- Campagin Management
- Analytic Skills
- Team Management