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Fritha Dickie

Assistant Producer

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About me

Few things are as professionally rewarding as seeing your work spring to life; it’s hugely satisfying transforming a creative idea into a reality for the world to see. At Grey I am developing my creativity within the production process.


  • Fashion
  • Advertising
  • Film
  • TV
  • Digital Content
  • TV Film Commercial
  • Editing
  • Post Production
  • Pre Production
  • Production Management

Work history


Assistant Producer

Grey London

Feb 2014
  • - Producer for Rymans Alphabet, a digital online experience partnered with Ryman Eco. - Assisting Senior Producer on EMEA/CEETICSA bundled Pantene and the SUN "Do Us Proud" 2014, Gillette. - Producer on BTS digital assets of the SUN "Do Us Proud" bundled Productions for online films. - Producer of all Pantene, Clairol and Fairy rips, adapts, re-edits, versioning and tags across the brands. - Animatics Productions - Radio productions - Production of client mood films - Director searching - Talent, music and voice over searches - Negotiation of usage for talent, music and voices overs - PPM documents/contact reports


Account Executive

Fallon London

Feb 2013 - Jan 2014
  • Support the AM and AD in effectively managing five accounts day to day, taking ownership of print and internal film briefs. Supported two national and worldwide ATL productions, working closely with creatives and producers. Experience with location scouting, casting and digital. Work closely with Project Managers and Producers to ensure all work in development progresses smoothly (specifically scheduling and budgets). Led the production on an internal film brief. Initially joined as an intern for 2 weeks, working on Cadbury and Cheesestrings (Kerry Foods), and quickly asked to join the team on a fixed term contract.


Assistant Manager

James Perse

Mar 2012 - Apr 2013
  • - Took an active role in the operations for the transfer of James Perse to the UK market. - Conducted training and development of associates on new services and products. - Created new training and operational tools to enhance everyday store efficiency, supply ordering, preparations for stock take for store and warehouse. - Designed and executed window displays and managed the visual merchandising process for all UK stores.