Gabe Paoli

Senior Producer

London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

Ambitious Senior Producer/ Creative Director with over ten years experience producing strategy-led and audience-focused content that delivers above and beyond client brief. Key skills in pitch proposal, content development, data analytics, brand strategy, people leadership, stakeholder management and budgeting. My driving obsession for my work has given me exceptional storytelling abilities, versatility and technical know-how. I’m very hands-on. I enjoy producing every asset globally, both agency and client side, and shepherding them through both editorially and commercially from initial brief to final delivery. Confident managing high worth budgets of over £1.5M. Multiple award winning campaigns for clients including: Sony Music, Universal, Warner, Music MTV, NHS, Capital FM, PopBuzz, KFC, L'Oréal Paris, Ok! Magazine, Daily Express, Ray Ban, Live Nation, Vodafone, Nike, UKTV, CH4, Cancer Research UK, National Lottery, Unilever, Lipton, Quaker…

Locked Pro Plan feature


  • Film
  • TV
  • Art Direction
  • Music Videos
  • TV Film Commercial
  • Video
  • Directing
  • Documentaries
  • Event Organisation
  • Office
  • Photoshop
  • Cinematography
  • Production Scheduling
  • Editing
  • Creative Pitching
  • Marketing

Companies I’ve worked with

  • Viacom CBS Networks International

    Viacom CBS Networks International

    • Television
  • Trinity Mirror

    Trinity Mirror

    • Publishing
  • Global Media and Entertainment

    Global Media and Entertainment

    • Radio
  • X


    Work history


    Senior Producer

    Investis Digital

    Jan 2020
    • London, United Kingdom
    • Full Time
    • Writing proposals, ideating creative solutions and attending pitches Creating complex project budgets, and managing projects effectively Planning, sourcing and engaging the necessary resources to deliver the project (both internal and freelance) across multiple projects simultaneously • Running shoots and marketing campaigns both in the UK and internationally • Managing clients’ expectations and feedback • Doing rigorous quality checks – both on delivery of the final asset to the build team and once online • Conducting client wash ups to help improve our processes and build trust


    Senior Producer

    Green Park Content Ltd

    Aug 2019 - Nov 2019
    • London, United Kingdom
    • Freelance
    • Main responsibilities: Develop, lead workable budgets, work plans, building strategies and realistic timetables; Provide leadership within the agency and monitor work scope against all variables; Plan and lead video content globally in Dubai, Singapore, Sidney, NYC, Cape Town, Jakarta; Maintain communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and issues to Director level as required; Drive projects to final stages of completion by keeping the team both on track and highly
motivated; Manage, lead assigned projects worldwide, involved with client projects from start to finish, ensuring successful project completion against deadlines; Provide and maintain projects status - liaising with development teams, designers and commercial staff to provide accurate updates of project statuses; Project quality assurance - testing and review of output, reviewing outputted deliverables against scope partnering with design, sales, marketing and junior producers; Create and maintain all project backup, status reports, PO’s, estimates, schedules, change orders, technical and production specs, preproduction books and any other associated backup


    Head of Commercial Video

    Trinity Mirror

    Oct 2018 - Jul 2019
    • London, United Kingdom
    • Full Time
    • Main responsibilities: • Produce videos to assist live Invention pitches and over-seeing delivery of videos for publication when those pitches have been won - this include, but not be restricted to: mood films, vox pops, interviews, creds films and short documentary style videos; • Planning a business strategy for a new in- house Video Production putting video at the heart of solutions and directly contributing towards improving the Company reputation for delivering best-in-class video; • Manage a team of 10 people through their own development in the Company; • Deliver video solutions that meet client demands but also meet expectations of Daily Mirror, Sunday Mirror, The People, Daily Express, Sunday Express, Daily Star, OK! audiences • Support and supervise the National and Regional video teams driving creative revenues and profitability; • Following a briefing, lead on delivery of all video projects, from sourcing clips, writing scripts, self-shooting, editing and adding graphics/titles/music as required; • Conceive and create all internal and external comms videos required by the Invention team, including case studies and award entries; • Work to and within budgets, reconciling all finances at end of campaigns


    Commercial Video Producer

    Global Media and Entertainment

    May 2018 - Aug 2018
    • London, United Kingdom
    • Freelance
    • Create and develop multimedia (audio/video) content for clients stories, internal company announcement videos, external promotional social videos, product marketing videos for Capital Xtra, Capital FM, Heart and digital publishing business PopBuzz; • Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects; • Work independently, as well as part of a team to establish project deliverables; • Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content; • Plan video shoots; scout, select and reserve shoot locations; • Select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met; • Reserve and rent equipment,


    Content Producer


    Sep 2014 - Apr 2018
    • London, United Kingdom
    • Freelance
    • Create engaging video and photographic contents; • Work with tight brief turnarounds, tricky client requests keeping what’s best for the brands; • Write scripts and be able to tailor my writing to the various brands like Ray Ban, Nike, Under Armour, 3, Land Rover, Esso…; • Utilise my experience (budgeting/planning/scheduling/H&S) and relationships (casting/crew/locations/equipment/suppliers) within production to drive high creative standards throughout the projects from conception to delivery; • Work to and within budgets, reconciling all finances at end of shoots; • Ensure that all content meets brand guidelines for both editorial and commercial; • Collaborate with the Sales teams and Commercial Programming to develop compelling and innovative video-based content solutions for agencies and clients; • Maintain a high standard of communication, both internal and external to keep all stakeholders informed throughout the production process


    Video Producer | Video Director

    Viacom CBS Networks International

    Sep 2006 - Jul 2014
    • Europe
    • Freelance
    • Creation and development of multimedia (audio/video) content to support campaigns, social media content, product marketing videos, recruitment videos and PR activity; • Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects; • Work independently, as well as part of a team to deliver projects; • Plan video shoots; working with Shoot Coordinator and Art Directors to scout, select and reserve shoot locations; • Develop production schedules; • Select and hire additional freelance crew and talent as required; • Reserve and rent equipment as required; • Record and edit video projects, including selecting program format for final output, capturing/importing media, organising raw media, editing footage and sound files





    Sep 2005 - Jul 2007
    • Rome, Italy
    • Production and Video Directing


    Feb 2001 - Jul 2005
    • Bologna, Italy