⚠️ You know how businesses don't perform well while doing the same boring thing other companies are doing?
✅ I solve that by creating brands & experiences that have the power to attract the right customers & clearly connect with the right audience in our noisy digital world.
Throughout my career, I perfected my skills working on local and international brands like Kotex, Huggies, Opel, Nissan, Swatch, Volvo, Uber, Roche, Pull & Bear, P&G, Henkel & many others.
Apart from developing creative strategies, visuals and digital experiences for global brands, I also love to mix and produce music which I do on a weekly basis. I have a weekly mix show which airs worldwide on several stations. It has been going for over 9 years and has featured global superstar guest mixes from A-list producers.
I’m proud to have earned regional recognition & awards for work I have done as part of different creative teams. I have worked with different people who became close friends. A few years later, I was fully handling three major clients: from weekly meetings with their management to producing the final designs and making sure suppliers deliver these projects within the deadline and budget that I proposed and developed.
Projects
- Gateway Christian School RebrandingThe Problem Gateway Christian School provides students with a unique K-12 learning opportunity within the Red Deer public school system. As a school of faith, they invite students to find their place in God’s story and interweave this invitation into every academic subject and experience. The Christian school’s history runs deep within the community, dating back to 1968. Gateway struggled to build an identity that accurately reflects the purpose and position. The Solution We needed to cl
- Viridian Real Estate BrandingOriginally named Wedgewood Gardens, the place always had a negative perception and bad history with the people of Red Deer, Alberta. The rebranding project’s main goal was to show the place has changed and help rebuild trust with an uplifted, positive brand image. The brand needed to show a welcoming aspect of community, closeness to nature and elegance.
- EPSS Website DesignEmployment Placement & Support Services In Central Alberta is a unique provider of employment placement services for workers in central Alberta and support services for families and individuals with disabilities. The problem is that they provide so many services and help so many different types of people, that their old website didn't properly show everything in a proper way and didn't have a good user experience. In short, it was a bit of a mess. The solution was a full redesign of the web
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Work history
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Graphic Design InstructorVisual College of Art and Design of Vancouver
Vancouver, CanadaPart Time
Teaching Advertising Design II which includes the final capstone project of the graphic design students
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Senior Graphic Designermyself
Vancouver, CanadaFreelance
• Working on a variety of branding, graphic design & art direction projects within a number of local industries in Vancouver & across Canada as well as for several American and international clients.
• Collaborated with the internal design team at OURA, the global health ring brand to launch it's third generation.
• UX and UI research and design for bilingual e-learning platform based out of Montreal
• Strategic creative projects for Vancouver-based agency: Epic Design. Working on Canadian (national & provincial) sports brands, as well as a contractor on major global clients.
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Skills
- Graphic Design
- Digital Advertising
- Art Directon
- Photo Retouching
- Brand Activation
- Branding Design
- Advertising
- Social Media Marketing
- Design Strategy
- Web Interface Design
Education
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Master's Degree of Fine Arts and DesignLebanese Academy for fine arts
- Lebanon
Awards
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Silver Dubai Lynx AwardDubai Lynx
honor description Nissan Suggest an Arrest campaignA
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AdForum Most Watched Ad 2013AdForum
honor description Nissan Suggest an Arrest campaign+ Show more