H&M Spring Icons Advertising campaign to launch H&M’s latest menswear collabortation with global music icon The Weeknd.
Creative Direction - Erik Torstensson, Wednesday Agency
Art Director - Adam Morten
Photographer - David Sims
Director - CANADA
Stylist - Alastair McKimm
Erdem x H&MI worked alongside Erdem and Baz Luhrmann creating garments for the Erdem x H&M collaboraton. I worked on the lookbook and fashion film developing garments for each model. As well as tailoring I also created illustrations of Michal Pudelka's beautiful images.