Raised in Switzerland and fluent in four languages, graduated with First Class Honours from the UNIVERSITY OF WESTMINSTER (London) BA Public Relations course and recipient of the University of Westminster Achievement Award for academic excellence for the year 2013/2014. Currently at WITHPR, working as a client facing Account Executive in the Fintech sector, since December 2015. Duties include, amongst others, press office services, account management, drafting media materials for domestic and international markets, campaign delivery. Previously worked as freelance junior account executive at STOCKWELL GROUP, offering media monitoring services across English, German and French speaking media. Interned at THE BROOKLYN BROTHERS on the PR desk for four weeks in the summer of 2015. Assisted on accounts such as Jaguar Land Rover (Press Office for global communications Lifestyle and Fashion), Icelandair, Castrol. Participated in media 'sell-in's to domestic and international media titles (print and online), liaised with French and German speaking media titles and contributed to campaign projects. Interned at FEREF marketing on the Online PR desk for six weeks during 2014. Assisted on accounts such as Disney, Warner Brothers, Universal and L'Oréal Group. Also liaised directly with journalists. Also completed work experience at BBH LONDON in 2014. Assisted the Strategy and Production departments on clients such as Virgin Media and Barclays Bank. Awarded a first (78%) for the degree final project which consisted of a PR campaign campaign, successfully pitching and achieving coverage in two London local papers, with a joint weekly circulation in excess of 93'000 copies. Awarded a first (82%) for his dissertation on best practices in crisis communications for banking and financial services. Keen campaign strategist and creative, seeking opportunities in the B2C sector with a focus on lifestyle, entertainment and creative communications.
Currently Account Executive at WITHPR, an agency specialising in providing strategic PR for fintech, adtech and cleantech businesses. Active on the fintech desk and client facing since December 2015, clients include a Nasdaq listed company considered a leader in its field as well as an international company specialised in data research and treatment. Working on a mix of B2B and B2C projects, duties include press office services and account management (feature and press release writing as well as client sheets, activity reports and evaluation deck production), coordinating and briefing junior members of the team, reporting directly to senior management executives of the client companies, being involved in campaigns across international markets (drafting media material, target media engagement across national and trade titles and overall campaign delivery), domestic launch event supervising on location, media relations, media monitoring and coverage clipping.
Freelance Junior Account Executive at STOCKWELL GROUP (now TENEO), a strategic communications and reputation management firm, for a month long mandate in November 2015. Assisted the PR team in providing a monitoring service for a global sporting organisation and one of its national federations facing a crisis. Duties involved real time monitoring across English, German and French speaking media.
Intern at THE BROOKLYN BROTHERS, a Cannes Lions awarded global integrated communications agency, for a month long placement in june 2015. Assisted the PR team in press office duties and campaigns for clients such as Jaguar Land Rover (press office for global communications Lifestyle and Fashion), Icelandair, and Castrol. Duties included producing research for features, contributing to brainstorms, building decks for client reports, media 'sell-in's to domestic and international media titles (print and online) as well as liaising with french and german speaking media titles.
Work Experience at BBH LONDON, a global creative agency, for a month long placement in 2014. Assisted the Strategy and Production departments on research for features and building decks for clients such as Virgin Media and Barclays Bank. Also assisted on accounts such as Waterman for the launch of a new product, redeveloping point of sale experience and devising broad campaign tactics to raise awareness of the product (PR, Social Media Marketing...).
Intern at FEREF, a SOHO based marketing agency, on the online PR desk on a six week internship scheme in 2014. Assisted the Online PR team in managing campaigns, from conception to liaising with journalists. Worked on campaigns for clients such as Disney, Marvel, Warner Brothers, Universal, L'Oréal Group and Wilkinson Sword. Duties included contributing to brainstorms, producing research for features, building decks for pitches and pitching stories to journalists.
Former Community Manager for ADOSJOB.CH, a 63'000 member strong Swiss young professionals association, in charge of communications on LinkedIn and involved in the Facebook community management, from November 2011 to June 2013. Devised and collaborated on the “Blackout” campaign and resulting press conference, aimed at raising awareness of the association's services, which led to a 70% increase of work opportunities being published on the website the following month and coverage in the regional daily free newspaper “20 minutes”.
Graduated from the University of Westminster with First Class Honours, BA Public Relations, faculty of Media, Arts and Design. Awarded highest distinction of the media undergraduate dissertations (82%) for the academic year 2014/2015. Recipient of the University of Westminster Achievement Award for academic excellence on the BA Public Relations Course, academic year 2013/2014.