Ambitious Senior Producer/ Creative Director with over ten years experience producing strategy-led and audience-focused content that delivers above and beyond client brief.
Key skills in pitch proposal, content development, data analytics, brand strategy, people leadership, stakeholder management and budgeting. My driving obsession for my work has given me exceptional storytelling abilities, versatility and technical know-how.
I’m very hands-on.
I enjoy producing every asset globally, both agency and client side, and shepherding them through both editorially and commercially from initial brief to final delivery. Confident managing high worth budgets of over £2.5M.
Multiple award winning campaigns for clients including: Sony Music, Universal, Warner, Music MTV, NHS, Capital FM, PopBuzz, KFC, L'Oréal Paris, Ok! Magazine, Daily Express, Ray Ban, Live Nation, Vodafone, Nike, UKTV, CH4, Cancer Research UK, National Lottery, Unilever, Lipton, Quaker…
Projects credited in
Work history
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Senior ProducerInvestis Digital
London, United KingdomFull Time
Writing proposals, ideating creative solutions and attending pitches
Creating complex project budgets, and managing projects effectively
Planning, sourcing and engaging the necessary resources to deliver the project (both internal and freelance) across multiple projects simultaneously
• Running shoots and marketing campaigns both in the UK and internationally
• Managing clients’ expectations and feedback
• Doing rigorous quality checks – both on delivery of the final asset to the build team and once online
• Conducting client wash ups to help improve our processes and build trust
Senior ProducerGreen Park Content Ltd
- London, United KingdomFreelance
Main responsibilities:
Develop, lead workable budgets, work plans, building strategies and realistic timetables;
Provide leadership within the agency and monitor work scope against all variables;
Plan and lead video content globally in Dubai, Singapore, Sidney, NYC, Cape Town, Jakarta;
Maintain communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and issues to Director level as required;
Drive projects to final stages of completion by keeping the team both on track and highly
motivated;
Manage, lead assigned projects worldwide, involved with client projects from start to finish, ensuring successful project completion against deadlines;
Provide and maintain projects status - liaising with development teams, designers and commercial staff to provide accurate updates of project statuses;
Project quality assurance - testing and review of output, reviewing outputted deliverables against scope partnering with design, sales, marketing and junior producers;
Create and maintain all project backup, status reports, PO’s, estimates, schedules, change orders, technical and production specs, preproduction books and any other associated backup
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Skills
- Film
- TV
- Art Direction
- Music Videos
- TV Film Commercial
- Video
- Directing
- Documentaries
- Event Organisation
- Office
- Photoshop
- Cinematography
- Production Scheduling
- Editing
- Creative Pitching
- Marketing
Education
MasterNUCT
- Rome, Italy
Production and Video Directing
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BAUniversity of Bologna
- Bologna, Italy