Gabriele Paoli

Executive Video Producer

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Content Director - Content Editor

Projects credited in

About me

Strategic and creative Head of Department / Executive Producer with over ten years of experience across producing integrated video content for a number of global brands, artists and channels. Key skills in content development, executive producing, video strategy, people leadership, stakeholder management and budgeting. Passion for managing large creative teams and delivering strategic, integrated video content. My driving obsession for my work has given me exceptional story telling abilities, creativity and technical know-how. Currently I'm working as Head of Commercial Video for Reach PLC, Britain's biggest newspaper groups, publishing 240 regional papers in addition to the national Daily Mirror, Sunday Mirror, The Sunday People, Daily Express, Daily Star, OK! Magazine as well as the Scottish Sunday Mail and Daily Record. I’m responsible for producing a high volume of projects, and shepherding them through both editorially and commercially from initial brief to final delivery. I frequently work with high profile talents and celebrities in creating projects. Clients include: Sony Music, Universal, Warner, MTV, NHS, Capital FM, PopBuzz, Ok! Magazine, Daily Express, Ray Ban, Live Nation, Vodafone, Nike, UKTV, CH4…

Locked Pro Plan feature


  • Film
  • TV
  • Art Direction
  • Music Videos
  • TV Film Commercial
  • Video
  • Directing
  • Documentaries
  • Event Organisation
  • Office
  • Photoshop
  • Cinematography
  • Production Scheduling
  • Editing
  • Creative Pitching
  • Marketing

Companies I’ve worked with

View all
  • Global Media and Entertainment

    Global Media and Entertainment

    • Radio
  • Viacom International Media Networks (VIMN)

    Viacom International Media Networks (VIMN)

    • TV
  • T

    The Express Newspaper

    • X


      Work history


      Head of Commercial Video

      Reach plc

      Oct 2018
      • London, United Kingdom
      • Full Time
      • Main responsibilities: • Produce videos to assist live Invention pitches and over-seeing delivery of videos for publication when those pitches have been won - this include, but not be restricted to: mood films, vox pops, interviews, creds films and short documentary style videos; • Planning a business strategy for a new in- house Video Production putting video at the heart of solutions and directly contributing towards improving the Company reputation for delivering best-in-class video; • Manage a team of 10 people through their own development in the Company; • Deliver video solutions that meet client demands but also meet expectations of Daily Mirror, Sunday Mirror, The People, Daily Express, Sunday Express, Daily Star, OK! audiences • Support and supervise the National and Regional video teams driving creative revenues and profitability; • Following a briefing, lead on delivery of all video projects, from sourcing clips, writing scripts, self-shooting, editing and adding graphics/titles/music as required; • Conceive and create all internal and external comms videos required by the Invention team, including case studies and award entries; • Work to and within budgets, reconciling all finances at end of campaigns


      Commercial Executive Video Producer

      Global Media and Entertainment

      May 2018 - Sep 2018
      • London, United Kingdom
      • Freelance
      • Create and develop multimedia (audio/video) content for clients stories, internal company announcement videos, external promotional social videos, product marketing videos for Capital Xtra, Capital FM, Heart and digital publishing business PopBuzz; • Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects; • Work independently, as well as part of a team to establish project deliverables; • Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content; • Plan video shoots; scout, select and reserve shoot locations; • Select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met; • Reserve and rent equipment,


      Creative Content Producer

      The Express Newspaper

      Jan 2016 - Aug 2018
      • London, United Kingdom
      • Freelance
      • • Commission, create or implement content across all of the channels (Daily Express, Ok! Magazine), ensuring that content is based on user research and CRM data defining the audience, meets the organisation objectives, and is measurable and goal-led; • Clear editorial processes and standard across all channels, ensuring editorial excellence in all Age UK content, whatever medium or format; • Edit and commission world-class content that offers unique value to a user and is trusted by search engines; • Work with the Brand and Design teams to create new innovative page designs that improve user experience and have a positive impact on the website’s engagement metrics


      Video Producer | Video Director

      Viacom International Media Networks (VIMN)

      Sep 2014 - May 2018
      • Europe
      • Freelance
      • Creation and development of multimedia (audio/video) content to support campaigns, social media content, product marketing videos, recruitment videos and PR activity; • Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects; • Work independently, as well as part of a team to deliver projects; • Plan video shoots; working with Shoot Coordinator and Art Directors to scout, select and reserve shoot locations; • Develop production schedules; • Select and hire additional freelance crew and talent as required; • Reserve and rent equipment as required; • Record and edit video projects, including selecting program format for final output, capturing/importing media, organising raw media, editing footage and sound files


      Content Producer


      Sep 2014 - Jul 2018
      • London, United Kingdom
      • Freelance
      • Create engaging video and photographic contents; • Work with tight brief turnarounds, tricky client requests keeping what’s best for the brands; • Write scripts and be able to tailor my writing to the various brands like Ray Ban, Nike, Under Armour, 3, Land Rover, Esso…; • Utilise my experience (budgeting/planning/scheduling/H&S) and relationships (casting/crew/locations/equipment/suppliers) within production to drive high creative standards throughout the projects from conception to delivery; • Work to and within budgets, reconciling all finances at end of shoots; • Ensure that all content meets brand guidelines for both editorial and commercial; • Collaborate with the Sales teams and Commercial Programming to develop compelling and innovative video-based content solutions for agencies and clients; • Maintain a high standard of communication, both internal and external to keep all stakeholders informed throughout the production process





      Sep 2005 - Jul 2007
      • Rome, Italy
      • Production and Video Directing


      Feb 2001 - Jul 2005
      • Bologna, Italy