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Hiya - I'm Gabriella. I'm 26 and from New York City originally. I received my M.A. in Creative Writing - Narrative Nonfiction from City University London, and my B.A. in Government from Connecticut College. I work in PR and Marketing, and have an extensive freelance writing and copywriting career. I love swimming, coffee, cats, and walking around Hampstead Heath in the winter.
• Craft online and print marketing campaigns • Build trend, genre, and demographic based pitch letters • Evaluate campaign progress • Curated content for tumblr and website • Liaiase with journalists, artists, other PR firms, and record labels • Manage social media outlets • Analyse campaign success and report to appropriate managers -------------------------- • Write daily copy for multiple venues across multiple social media outlets • Source images for social media marketing campaigns • Maintain all social media outlets and websites across multiple venues and platforms • Draft design briefs • Develop and maintain shows and photos on KOKO App • Compile reports on venues' social media campaigns • Edit and draft copy for weekly KOKO Newsletter • Analyse campaign success via FaceBook Ad Manager report to appropriate managers
• Drafted media plans for advertising campaigns (Ray Ban, Lacoste, BBC, Havaianas) • Designed placement decks for potential advertisers • Managed accounts throughout advertising campaigns • Tracked and analysed campaign financials through Google Analytics • Communicated campaign progress to Sales Associates and Advertisers • Maintained campaign calendars and revenue sheets • Updated Sales and Marketing advertising reach databases • Drafted email distributions through Mailchimp for SPIN readers • Created and distributed end of campaign reports for advertisers • Tracked customer blog billing and payments
Government, theatre, english
Established in 2004 with a gift from Margery F. Masinter '62 P'88 for internships in Museum studies, visual arts programs and activities, and theater arts programs and activities that are directly related to curricular and other academic offerings of the College in which students awarded such internships are enrolled or similarly engaged. http://conncoll.smartcatalogiq.com/en/2014-2015/Catalog/Endowments/Endowed-Internships