Work history
Account ManagerHarrods
London, United KingdomFull Time
(from Account Executive in November 2016 and from Media Assistant in May 2016):
•Main point of contact with key accounts from Fashion and Lifestyle categories, building and maintaining strong relationships to develop creative ideas to support brand’s media strategy at Harrods.
• Experience building media plans from across a wide portfolio of opportunities - which includes Digital, Social Media, CRM, Online, Print, Events and Creative Solutions.
• Experience project managing wider partnerships to deliver multi-channel 360 campaigns, collating input from a wide range of internal teams.
• Built and maintained strong internal relationships and attend meetings with key stakeholders from teams including Buying, Retail, Online, Publishing, CRM and the wider Marketing department.
• Synthesise data from our Rewards Card system to share customer insights and ROI to ensure informed and effective campaigns, with experience delivering digital and printed CRM campaigns.
• Work on end of year financial reporting to be shared with the board of Directors.
• Sustained knowledge of global consumer trends, industry mergers and acquisitions and micro and macro factors affecting the Fashion and Retail industries.
• Line management experience with the Media Assistant who reports into me directly, responsible for their career development within the business.
Key Achievements:
• Targeted against investment growth as well as new business – for the current financial year I have secured a 20% increase in the number of investors for my area of responsibility and 21% uplift on the previous year’s investments overall.
• Harrods contact and project manager for campaign to launch Burberry's SS19 collection in-store, with a plan inclusive of three new brand partnership opportunities.
Junior Account Executive5th House PR
- London, United KingdomFull Time
• Working with the PR director on the securing press and developing PR strategy for a range of luxury accessory and clothing brands.
• Voiced social media outlet for both the agency and assisted with the social media strategy for the brands on our books.
• Organised and implemented seasonal events for my clients.
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Skills
- CRM Campaigns
- Client Management
- Marketing Strategy
- Business Development
- Strategy
- Presentations
- Presenting
- Project Management