Gabriella Lauren Joan Luciani
Available

Gabriella Lauren Joan Luciani

Creative Project ManagerLondon, United Kingdom
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Gabriella Lauren Joan Luciani
Available

Gabriella Lauren Joan Luciani

Creative Project ManagerLondon, United Kingdom
About me
My emersion in project management and production over the last 4 years has brought me to a place of balance between the creative and technical, strategic and executional, artistic and scientific. I excel at each opposing ends of the spectrum, and find a middle ground by exercising control of projects while allowing the freedom of ideas to thrive. This progression through integrated creative management roles; both In-house and agency, has been orchestrated to allow me a position of great scope over various media, briefs, design processes and teams. Of course as with any advertisement, despite the clarity of an overall picture, the devil is in the detail. I have a proven ability to expertly deliver individual briefs, on time and to budget while showing a flare for calculated risk, and an innate calm under pressure. I’m happy jumping from conceptual thinking to pragmatic realism, which not only allows me to be a master plate spinner, but a voice for innovation and definitive action within the role.
Work history
    Creative Producer
    London, United KingdomFull Time
    A newly created role with a leading In-house technology retailer. Work range over digital (CRM, social, banner ads, SMS, online content, Film, App wire framing) & print (cool ticks, POS, packaging 2D/3D, large and small format print, print buying) A multi-faceted role incorporating, traffic management, content production & studio coordination. • Part of the core delivery team to scope, plan, cost and schedule the current online & in-store spring/summer campaign with a budget of 350K. • Supporting a large cross functional team throughout the delivery process; working collaboratively with internal marketing teams, to understand and interpret briefs, account & plan for risk, and provide feedback and approval for the smooth transition of briefs between each stage of the creative process to a 60+ strong team. • Responsible for implementing a custom project management software and asset library system, streamlining how briefs are produced, logged, monitored and delivered across print, digital and video.
    Junior Project Manager
     - London, United KingdomFull Time
    _An International branding and communication agency where I gained experience in scoping, planning, costing and timing of large visual identity campaigns with international clients. • I worked in tandem with the Campaign Manager and Studio Director to develop new business and maintain client side relations through traditional pitching, and a series of external events and talks designed to tackle industry wide issues and improve client collaboration by making the process inclusive and interactive, from plays to poetry! • Support business development by arranging creative treatments or production suggestions for future projects either using in-house creative and editorial resources or sourcing ideas from the pool of freelancers. • Efficient and accurate production and maintenance of core project documents, including briefs, plans and test scripts, reports for clients and senior management.
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Skills
  • Production/project Management
  • Copywritting
  • Creative Resourcer
  • Traffic Management
  • Agile Design
  • Budget Management
  • Production
  • Client Briefing
  • Detail Orientated
  • Adobe
Education
    The Cass University logo
    The Cass University logo
    ArchitectureThe Cass University
     - London, United Kingdom