Gabriella Mitchell

Gabriella Mitchell

Social Media Director at Dentsu XLondon, United Kingdom
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Gabriella Mitchell

Gabriella Mitchell

Social Media Director at Dentsu XLondon, United Kingdom
About me
My experience as a digital marketing expert and social media strategist across the media, fashion, tech and luxury industries has given me an innate understanding of how to grow audiences and increase engagement. Skilled in cross-platform paid and organic social media, but also SEO, PPC, email marketing and content strategy, I take pride in knowing that I can bring about a forward-thinking direction with tangible results for brands. I have experience with developing social media and content strategies for legacy and emerging media brands with a strong focus on audience development and content monetisation. I’ve led profitable and creatively successful paid social media campaigns across a variety of verticals and platforms. I am confident in transforming hard data and analytics projects into education pieces that lead to editorial wins. I’ve come to appreciate the value in being able to constantly pivot strategies in the ever-changing digital media landscape and find the challenge of seeking out new growth opportunities a key aspect of my career aspirations. If you think we might click, send me a message, I’d love to connect!
Work history
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    d
    Social Media Directordentsu x
    London, United Kingdom
    Leading agency teams across heritage brands in the F&B industry, providing end-to-end social media services, ensuring optimal social experience for users on a daily basis. Developing social media strategies as part of wider media planning efforts, leading to more effective brand building via social. Executing a holistic intra-agency social strategy for major global F+B brand, bringing together Creative, Paid, PR and Brand insights to deliver a piece of work which led to further agency revenue. Implementing best practice social strategy as well as test + learn approach to pioneer new social features. Building in-depth education pieces on emerging social and digital marketing trends to inform key business investments and goals. Implementing new data-focused reporting, resulting in greater link to business-led KPIs and greater client visibility on ROI.
    Hearst Magazines UK logo
    Hearst Magazines UK logo
    Content Strategy ManagerHearst Magazines UK
    London, United KingdomFull Time
    Leading Hearst’s organic growth content strategy with a special focus on driving cross-platform video revenue goals, as well as working closely with internal and external partners to capitalise on emerging social trends to build on new and existing revenue streams.
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Skills
  • Social Media
  • Social Media Advertising
  • SEO
  • Digital Marketing
  • Google Adwords
  • Customer Acquisition
  • Business Development
  • Sales
  • Marketing
  • Email Marketing
Education
    U
    U
    BA: Classical Archaeology & Ancient HistoryUniversity of Oxford
     - Oxford, United Kingdom
    Classical Archaeology and Ancient History combines study of the history, archaeology and art of the classical world. It looks at the societies and cultures of the ancient Mediterranean world through their written texts, visual art and material remains.