About me

Social Media Director with 7+ years' experience as a social media specialist across the media, F&B, luxury and tech industries. Skilled in cross-platform paid and organic social media, as well as content strategy, SEO, PPC, email marketing, I deliver engaging social experiences for platform users and tangible results for brands. I've developed social media and content strategies for legacy and emerging brands with a strong focus on audience engagement and content monetisation. I’ve led profitable and creatively successful paid social media campaigns across a variety of verticals and platforms. I transform hard data into education pieces that lead to brand wins. I appreciate the value in constantly pivoting strategies in the ever-changing digital media landscape and find the challenge of seeking out new growth opportunities a key aspect of my career. If you think we might click, send me a message, I’d love to connect!

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Work history

Deputy Director of Social MediaPelham Communications
Sep 2023London, United KingdomFull Time
Clients: Desert X AlUla, Royal Commission for AlUla, Saudi Pavilion at Venice Biennale, Boston Triennial, Levy Gorvy Dayan, Salon94 Gallery. Led social media team to deliver best-in-class strategies across organic and paid, media partnerships and project managed content production. Developed relationships with a roster of international clients with complex needs and macro-scale projects for major industry moments, including Desert X AlUla, Venice Biennale and Art Basel. Expanded and refined agency’s social media offering and generated new leads across target markets/businesses. Acted as internal thought leader on all social media matters and developed internal processes and strategy for agency’s own social media channels.
Content Strategy ManagerHearst Magazines UK
Jul 2021London, United KingdomFull Time
Leading Hearst’s organic growth content strategy with a special focus on driving cross-platform video revenue goals, as well as working closely with internal and external partners to capitalise on emerging social trends to build on new and existing revenue streams.

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Skills

• Social Media
• Social Media Advertising
• SEO
• Digital Marketing
• Google Adwords
• Customer Acquisition
• Business Development
• Sales
• Marketing
• Email Marketing

Education

U
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BA: Classical Archaeology & Ancient HistoryUniversity of Oxford
Sep 2014 - Jul 2017Oxford, United Kingdom
Classical Archaeology and Ancient History combines study of the history, archaeology and art of the classical world. It looks at the societies and cultures of the ancient Mediterranean world through their written texts, visual art and material remains.