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Proactive | Creative | Fast-learner - Recently graduated, I am currently open to new opportunities in Business Strategy, Brand Strategy, Market Insights and Communication - In a progressively more complex and faster-moving world, brands of today continuously need to evolve and innovate in order to remain competitive. I believe in brands that build on market intelligence to align creativity with business knowledge - Passionate of innovation, I get inspired by the unconventional and in particular its power on extending intellectual boundaries
- Follow-up and management of media, Public Relation activities - Follow-up and management of websites/social media content - Press coverage assessment, data consolidation and analysis - Creative brief for the production of press release, consumer brochure and retailer book - Communication with suppliers and distributor partners - Coordination and participation in international events (e.g. Baselworld) - Coordination of projects between Swiss office and international teams/markets
- Market research and analysis - Business model design - Honors for the best business concept, CTI start-up training program
- Management of the database - Support in communication (edition of web content, social media, newsletter)
- Thesis: 'Innovation in the watch industry: case of MGI Luxury Group', supervised by Fabrice Leclerc
- Erasmus exchange year at Lund University, Sweden - Data-driven decision making