Gabriella Rose May

Gabriella Rose May

Brand Strategist ManagerLondon, United Kingdom
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THE MASONS
Christopher Sutton
Laura Jordan Bambach
Gabriella Rose May

Gabriella Rose May

Brand Strategist ManagerLondon, United Kingdom
About me
With a distinctively intuitive approach and expertise spanning all areas of the fashion industry, Gabriella provides specialised consultancy services to a global client base of designers, retailers, lifestyle and fashion brands, delivering bespoke solutions and strategies designed to achieve desired growth, and measurable development and outcomes. Turning consultancy into a highly personalised experience, Gabriella strives to forge strong relationships with all clients, recognising and catering to the unique needs of each individual project. Considered attention to detail sees clients of Gabriella receive advice which, through the team’s experience and ongoing industry involvement and awareness, is fully comprehensive and relevant to today’s market. Beginning with an intimate process of analysis and diagnosis, Gabriella’s fashion, e-commerce and creative consultancy services include: - Brand development - Social Media & Content Strategy -Creative Direction - Trend forecasting and Analysis Sitting alongside e-commerce, fashion and creative consultancy services, Gabriella offers seasonal trend reports to existing and new clients, available in a range of packages designed to suit specific needs, and extending to bespoke reports tailored to individual businesses. Previous clients include: Brands: Ralph Lauren, Pringle of Scotland, ASOS, Sweaty Betty, South Kensington Club, Roo’s Beach, Festibel, Little Mistress, Girls on Film, Paper Dolls, The King’s Canary, Unruly Curls, Hari’s Chelsea, Lottie Warren, Bird on a Wire Vintage Publications: Surfgirl Magazine, Coast, Goodhomes, Cornwall Today, Bikini Bird, Salt Gypsy, Elgin Avenue, Coolplaces.com, Little Insider
Projects
  • Copy Writing
    Copy WritingBelow the use of content marketing and semiotically charged text has been applied to help the consumer imagine why they would need this product, where they would wear it and what they could wear it with. Although the blog post is product heavy through the break-up of text and lifestyle imagery it begins to flow as a piece of useful information instead of a catalogue of products. Through reading 'The Fashion System' by Roland Barthes I have come to understand copy for different demographics var
  • Copy Writing
    Copy WritingTed Baker: An example of using semiotics to distinguish between the two separate markets. Note the use of language and sentence length between the two. Part 1: Product descriptions: 1. Women's Collection Ted’s feminine and versatile Delorez dress is decorated in a panoply of playful cherries to reflect a fun-loving, retro spirit. Crafted from inky blue shades with a two-tier A-line silhouette complete with a beautifully pleated skirt and flattering nipped-in waist. -Pleated, cherry print skirt -Versatile day to night dress -Rounded neckline -Short T-shirt sleeves -Invisible back zip fastening Men's Collection This handsome design is a smart and luxurious antidote to the winter chill. The heritage woolen pocket coat exemplifies Ted’s contemporary tailoring. A dashing deep navy hue is crafted from hand-drawn wool that feels superbly warm and works with a multitude of tones. -Luxuriously finished blue hand-drawn wool -Classic Lapel with fastening buttons beneath -Gold Hard wear and zip fastening -Slim fit tailoring -Deep Buttoned Pockets Part 2: Women’s Collection Evening Star: The hourglass figure reclaims the limelight this season. A crop top and pencil skirt in painterly florals and vivid woven threads creates a focal point on the waist as a stylish and sensual marker of femininity. Pair your nostalgic look with a plum coloured lip, punctuated by powerful autumnal accessories. Part 2: Men’s Collection After-hours tailoring: It’s time to recalibrate your outerwear collection this season. With structure and pattern falling into sync through this textured burgundy blazer, the opulent tone strikes an in-control chord for around the clock dressing. Team with heritage fabrics and sharp accessories.
  • Copy Writing
    Copy Writing“It's my pleasure to introduce you to the South Kensington Club, an innovative private members' club, inspired by a spirit of adventure and a multicultural perspective. A place for you to feel at home, enjoy the surroundings, the limitless potential to explore and expand your horizons, whilst benefiting from the state of the art facilities.” – Gabriella May Discovering a tone of voice for a brand will come down to a simple set of brand values which you should find in the company’s Brand Bible. This document is a reference and guide for how the company should be portrayed to the public and will run throughout the company’s social media, email marketing, website and PR/Marketing collateral. Using a consistent and distinct tone can help clients and customers identify with a brand and create an association with what the brand stands for. To create the guidelines for text and tone, firstly think about words that should be connected to your brand, in this case – adventure, discovery, exclusivity, luxury, self-care. Now use these as the outline for your rules. For this project the tone had to be familiar and personalised for an email marketing campaign going out to potential clients, friends and family from similar private members clubs. The Club draws on ancient rituals from around the world to promote fitness, health and the spirit of discovery which needed to be communicated in a modern and effective way.
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Work history
    Brand Strategist Manager
    Responsible for the creative development of three brands, grossing over £25 million at little-mistress.com My role is to develop a comprehensive strategy to further drive the Little Mistress brand and its perception with the aim to increase brand preference. Remit covers: Content and Experiential Marketing Campaigns Digital Marketing Campaigns Social Media Team Management Brand Guardian PR Management Exclusive Brand Collaborations and Launches
    Self Employed Brand Consultant
    Expertise in building fashion, beauty and lifestyle brands through content marketing, notable clients include; Ralph Lauren, Vogue China, ASOS, South Kensington Club, Uzma Bozai, The Jewellery Editor. This includes: Facilitating workshops to generate a shared business objective driven by creative digital and print campaigns Building a strong visual identity through managing a creative and technical team Creating an SEO and analytics driven strategy to improve traffic, engagement and meet business objectives Delivering monthly campaign ROI reports across social, CRM, PR and paid media
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Skills
  • Advertising
  • Marketing PR
  • Art Direction
  • Editing
  • Photoshop
  • Copy Writing and Editing
Education
    Photography, Marketing
     - 
    Fashion Photography