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Gabriella Rose May

Brand Strategist Manager

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About me

With a distinctively intuitive approach and expertise spanning all areas of the fashion industry, Gabriella provides specialised consultancy services to a global client base of designers, retailers, lifestyle and fashion brands, delivering bespoke solutions and strategies designed to achieve desired growth, and measurable development and outcomes. Turning consultancy into a highly personalised experience, Gabriella strives to forge strong relationships with all clients, recognising and catering to the unique needs of each individual project. Considered attention to detail sees clients of Gabriella receive advice which, through the team’s experience and ongoing industry involvement and awareness, is fully comprehensive and relevant to today’s market. Beginning with an intimate process of analysis and diagnosis, Gabriella’s fashion, e-commerce and creative consultancy services include: - Brand development - Social Media & Content Strategy -Creative Direction - Trend forecasting and Analysis Sitting alongside e-commerce, fashion and creative consultancy services, Gabriella offers seasonal trend reports to existing and new clients, available in a range of packages designed to suit specific needs, and extending to bespoke reports tailored to individual businesses. Previous clients include: Brands: Ralph Lauren, Pringle of Scotland, ASOS, Sweaty Betty, South Kensington Club, Roo’s Beach, Festibel, Little Mistress, Girls on Film, Paper Dolls, The King’s Canary, Unruly Curls, Hari’s Chelsea, Lottie Warren, Bird on a Wire Vintage Publications: Surfgirl Magazine, Coast, Goodhomes, Cornwall Today, Bikini Bird, Salt Gypsy, Elgin Avenue,, Little Insider


  • Advertising
  • Marketing PR
  • Art Direction
  • Editing
  • Photoshop
  • Copy Writing and Editing

Work history


Brand Strategist Manager

Little Mistress

Jul 2014
  • Responsible for the creative development of three brands, grossing over £25 million at My role is to develop a comprehensive strategy to further drive the Little Mistress brand and its perception with the aim to increase brand preference. Remit covers: Content and Experiential Marketing Campaigns Digital Marketing Campaigns Social Media Team Management Brand Guardian PR Management Exclusive Brand Collaborations and Launches


Self Employed Brand Consultant

Self Employed

Mar 2012
  • Expertise in building fashion, beauty and lifestyle brands through content marketing, notable clients include; Ralph Lauren, Vogue China, ASOS, South Kensington Club, Uzma Bozai, The Jewellery Editor. This includes: Facilitating workshops to generate a shared business objective driven by creative digital and print campaigns Building a strong visual identity through managing a creative and technical team Creating an SEO and analytics driven strategy to improve traffic, engagement and meet business objectives Delivering monthly campaign ROI reports across social, CRM, PR and paid media


Mid-weight Copywriter

Pringle of Scotland

Mar 2014 - Sep 2014
  • For this role I built relationships with brands and influencers to increase awareness and brand equity. This included: Developing brand led content ideas which drive brand preference and sales Writing SEO optimised product descriptions, editorial features and website framework Facilitating senior leadership in the creating a shared 360 marketing plan Producing content ideas and visuals for social media and e-commerce teams


Integrated Communications Manager

Roo’s Beach

Jan 2013 - Jan 2014
  • Created an integrated marketing campaign for Roo’s Beach featuring content strategy and influencer partnerships. This included: Fashion and lifestyle editorial copy, promotional copy, product descriptions, and CRM Creating brand story and guidelines to support retail sales advisors and online store teams for lifestyle brand


Creative Consultant

The Vine Marketing

Jun 2011 - Sep 2013
  • Developed a deep understanding of the agency culture and creative campaign development process for clients such as Vogue China, Uzma Bozai, The Jewellery Editor, and Port Elliot. This included: Leading pro-active pitches and producing thought leadership articles to support clients in building their brand In-house art director and copywriter for creative campaigns featured in The Guardian and The Sunday Times Implemented blogger outreach programmes to increase brand awareness and reach



Photography, Marketing

London College of Fashion

Aug 2007 - Jun 2011
  • Fashion Photography