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Gabrielle Cross

Community Executive


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  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Community Executive

Unii Ltd

Jun 2014
  • • Fling has grown to 4 million users in under a year. • Managed the overall on-app community, ensuring there is fun, creative content for users to be involved with and overseeing quality control. Picking up on trends and viral content was essential. • Managed and trained a 12 strong moderation team. • Managed and created content for Social Media to organically grow followers and engagement, including PPC campaigns. • Led live promotional/Guerrilla advertising events that increased user engagement in that location by 150%. • Oversaw 200 Customer service enquiries a day and reporting back to the development team with technical problems and improvements. • Defined the apps community safety and responsibility strategy and policy. • Created email campaigns on Mailchimp and tracked success. • Found content and created posts for the Facebook and Twitter accounts using hootsuite and tweetdeck. • Analysed retention data and AB testing using Mixpanel.  • Knowledge of UX, CRO and Growth hacking.


Social Media & Community Manager

Go Ape

Sep 2012 - May 2014
  • I worked on content administration, social networking and the customer service for companies including Dennis Publishing, BAUER Media and International Model Management. I gained social followings and improving SEO all organically with my personal marketing strategies. For example, I took our following from 60 to 3,000 in a month. Tracked engagement and analytics with Google analytics. In this role I have picked up skills in videography, Adobe Photoshop and Final cut pro. I understand and have good knowledge of social media tools such as bitly, hootsuite and tweetdeck.



Advertising and Brand Communication

University for the Creative Arts

Aug 2008 - May 2011