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• Fling has grown to 4 million users in under a year. • Managed the overall on-app community, ensuring there is fun, creative content for users to be involved with and overseeing quality control. Picking up on trends and viral content was essential. • Managed and trained a 12 strong moderation team. • Managed and created content for Social Media to organically grow followers and engagement, including PPC campaigns. • Led live promotional/Guerrilla advertising events that increased user engagement in that location by 150%. • Oversaw 200 Customer service enquiries a day and reporting back to the development team with technical problems and improvements. • Defined the apps community safety and responsibility strategy and policy. • Created email campaigns on Mailchimp and tracked success. • Found content and created posts for the Facebook and Twitter accounts using hootsuite and tweetdeck. • Analysed retention data and AB testing using Mixpanel. • Knowledge of UX, CRO and Growth hacking.
I worked on content administration, social networking and the customer service for companies including Dennis Publishing, BAUER Media and International Model Management. I gained social followings and improving SEO all organically with my personal marketing strategies. For example, I took our following from 60 to 3,000 in a month. Tracked engagement and analytics with Google analytics. In this role I have picked up skills in videography, Adobe Photoshop and Final cut pro. I understand and have good knowledge of social media tools such as bitly, hootsuite and tweetdeck.