An Australian in London, I am a digital marketing professional with over six years of experience in the music & entertainment fields.
I’ve built my career in a variety of roles, where I have not only devised and executed digital strategies across high-profile artists roster/s & campaigns, but gained an abundance of knowledge as an assistant artist manager in day-to-day management, admin, creative, a&r, and touring. I have worked closely with a variety of artists in developing their online persona, creative, tone and strategy to build a passionate & dedicated following.
More specifically, my experience has seen me curate the ‘Secret Garden Show’ movement - a concept that brought Matt Corby’s intimate gig setting to 56 fans’ backyards across Australia, the UK, USA and Sweden, and subsequently captured the attention of Australian & international media.
I was also nominated as Community Manager of the Year (Social Buzz Awards) for my work on 5 Seconds of Summer’s debut release campaign (the album has now seen over 3M album sales worldwide).
Work history
Digital Manager
- London, United KingdomFull Time
Major Achievements:
• Devised & executed the digital strategy for Hey Violet which grew their online fanbase by over 1,700k% in under a year (from 345k fans collectively to over 6.5M), resulting in 2x EP’s in the Top 10 iTunes Artist Album Charts.
• Worked on 3 successful major celebrity fragrance launches for Cheryl, including StormFlower Eau de Toilette, Noir and Platinum.
• Worked on exclusive video premiere deal with Facebook for Scouting For Girls, guaranteeing 500k impressions (valued at an estimated £1.5k) and ultimately resulting in a 1.5M post reach.
Main Responsibilities:
• Worked across company’s roster of artists including Hey Violet, Cheryl, Scouting For Girls, 5 Seconds of Summer, Little Mix, MNEK, One Direction.
• Worked with record labels & digital agencies on the strategic planning and implementation of innovative online campaigns.
• Approached and worked in partnership with global brands to plan and carry out global initiatives across multiple digital platforms.
• Day-to-day management of artist roster & company’s social media accounts, websites, eCRM databases and digital platforms.
Digital Manager
- London, United KingdomFreelance
Major Achievements:
• Social Buzz Awards (2014): Community Manager of the Year - Nominated
• Music Ally Awards (2014): Best Digital Music Marketing Campaigns
• Executed digital strategy for 5SOS, increasing the online fanbase by over 26,000%, from 500k to over 119M online fans collectively.
• Devised digital strategy for 5SOS’ debut album release which reached #1 on the US Billboard Charts & #2 on the UK Official Charts, and has now surpassed 3.2M sales worldwide.
• Worked with international labels & partners on ‘DerpCon’ – a global fan event where hundreds of competition winners were flown to Los Angeles to celebrate everything ‘5SOS’.
Main Responsibilities:
• Worked with Capitol Records UK to deliver best in breed CRM on digital platforms & social media channels.
• Maintenance of active online communities exceeding 119M followers.
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Skills
- 5+ Years in Social Media
- Music Industry
- Digital
- Creative
- Channel Management
- Copywriting
- Team Work Skills
- Working Autonomously
- CRM
- E-newsletter
Education
Degree of Bachelor of Arts
- Sydney, Australia
Majoring in International Business, Media Culture + Technology. Minoring in Marketing.