Gabrielle Smith is a London based creative with a passion for innovation and collaboration. She currently works as a Senior Graphic Designer creating engaging video and digital content for Sugru, creators of the world’s first mouldable glue. The company which launched in 2010 has been called ‘21st century duct tape’ by Forbes, and recently broke records by raising £3.5 million as part of its crowdfunding campaign on investment platform Crowdcube. Prior to this she worked as a motion graphic designer for ITN, a world-leading news and multimedia content company, where for over six years, she created images to enhance the storytelling of global news events. Gabrielle is also the founder of The:nublk – an award-winning blog, which after six years, continues to engage its audience through curated and created content by informing, educating and connecting them to the often untold and inspiring stories of creatives from Africa and the Diaspora. Gabrielle’s in interest in Social Media and providing creative solutions has given her the opportunity to travel to Austin, Texas for SXSW and also Lagos, Nigeria for the first ever Social Media Week in Africa where she spoke as a panelist and also worked as a content producer. Utilising the knowledge gained from her personal and professional work she has also been invited to speak as a cultural commentor at Google, The Black Cultural Archives, LSE, and as part of Temple University’s Summer program in London. She has a keen eye for spotting trends and identifying movements that need more attention in the world at large.
Sugru, an innovative product is the world’s first mouldable glue which has been called ‘21st century duct tape’ by Forbes magazine and broke records by raising £3.5 million as part of its crowdfunding campaign on investment platform Crowdcube. As part of the company’s Marketing Team, my role as a Senior Graphic Designer includes creating engaging video and digital content for Sugru’s website and social media channels as well as graphics for their retailers in the UK and the US.