I am a versatile and experienced marketing and advertising specialist who has spent the past eight years working with a range of fantastic and prominent brands including Sony Music, Apple, Serato ITV, American Express and OpenTable. I have both agency and client side experience and have managed a wide variety of campaigns and projects across different industries and markets. I am an articulate, confident person who relishes challenges and working under pressure. My greatest strengths are my communication, project and stakeholder management skills, as well as my knowledge of the full marketing mix and keen eye for detail. I have a proven ability to produce and deliver top-quality work, with some of my proudest achievements including working in Los Angeles to oversee the development of Apple TVC’s for Australia, and managing the broadcast marketing campaign for the X-Factor Season 10. Perhaps just as importantly, I am a fun and social person that works well as part of team and I am excited about finding the next opportunity,
Key achievements: • Overhauled OpenTable’s partnership and affiliate program in new and existing markets by setting new rates and process to increase return on resource investment. Responsibilities: • Manage creative development and media plans for online display advertising, both direct and with agencies. • Work in conjunction with centralised US teams and agencies to manage PPC advertising; creating and optimising campaigns to engage potential customers and drive incremental growth. • Lead partnership acquisition in new market expansion. • Manage relationships with existing partners including Trip Advisor, Time Out and LastMinute.com. • Initiate, acquire and integrate new partners in the UK and Germany to drive network growth. • Manage the negotiation and execution of commercial agreements. • Provide regular performance reports and recommendations to the business, presenting results to senior management and restaurants on aspects involving trend modeling and ROI analysis. • Provide technical support for partners, working with engineering and product teams to maintain and improve OpenTable API integration.
Key achievements: • Negotiated embedded benefits and offers on behalf of hotel group into American Express card products. • Managed a highly targeted loyalty program campaign across five EMEA markets that achieved click-though rates averaging over ten percent. • Led a strategic project to develop new marketing channels in the Meetings & Events space for lodging partners. Responsibilities: • Responsible for driving American Express Cardmember spend internationally at global lodging establishments to ensure business growth. • Provide marketing consultation and solutions to a portfolio of lodging partners to define yearly marketing strategies. • Manage end-to-end tactical campaigns across online and offline channels such as targeted direct mail, social media and online display advertising. • Analyse campaign results and share key learnings with internal stakeholders and merchants.
Key achievements: • Managed the broadcast marketing campaign for The X-Factor Season 10. Responsibilities: • Develop and execute marketing campaigns for ITV entertainment programming including The X-Factor, Text Santa and Big Star’s Little Star using TV, digital, radio, out of home and social media. • Brief and work with the internal creative department to develop original and eye-catching creative and ensure strategic messaging is communicated. • Manage key relationships and approval processes with both internal and external stakeholders.
Key achievements: • Executed the new company rebrand across all products and communication including overseeing the rebrand of products with our hardware partners Rane and Pioneer. Responsibilities: • Manage online marketing campaigns for software releases and brand communication. • Collaborate with sponsorship partners including the DMC world championship and NAMM trade show in the US. • Write creative briefs for the design team, and manage team workflow. • Manage freelance camera operators and photographers, voice-over artists and post-production editors for the creation of online content. • Project management including building the interactive 3D landing page for ‘Serato DJ’ launch. • Manage the production and marketing of record vinyl and merchandise for the online store and retail channel.
Key achievements: • Managed the national advertising launch campaigns for the iPad 2, iPhone 4, iPhone 4S, MacBook Air and iPod. • Briefed and led the creative development of television commercials that cost on average between AUD $650K - $1.3m. Responsibilities: • Work collaboratively with Apple’s US advertising agency, Media Arts Lab, to localise US Apple Brand work for iPhone, Mac, iPad, and iPod for the Australian and New Zealand markets. • Develop and execute advertising campaigns in TV, print, cinema, and out of home. • Manage and work with a team of local and international producers, creatives, and business affairs managers. • Work with app developers to build demo apps and specific content to feature in Apple advertising. • Strategic reporting to the US on local industry, culture and competitors in Australia and New Zealand. • Mediate legal and business affairs conversations while working with other third parties to license content. • Negotiate and execute talent contracts and exclusivity buyouts. • Manage relationships and approval processes with local and US Apple clients and other stakeholders including Telstra, Vodafone and Optus
Responsibilities: • Manage aspects of local artist development (artist and repertoire) including facilitating single and album recordings. • Create and deliver marketing assets including album and single artwork, artist websites, and publicity photos. • Work with other departments to develop and implement marketing and promotional strategies. • Compile, license and produce music compilation CD’s.