'A designer that specializes in concept creative solutions, experiences, design for logo identity and visual branding.'
I’m a London-based freelance creative designer. With over eleven years experience I am extremely passionate about creating great ideas and exciting design.
My experience working with top design agencies has given me the opportunity to design and direct creative work across a wide range of successful global brands.
My portfolio demonstrates strong design experience with boutique and corporate clients, showcasing creative across print and digital communications, logo identity, visual branding, property-marketing, web design, global media campaigns, concept artwork and promotional marketing.
I am in my element when I can research, think, sketch, challenge, imagine, and response to a brief. My ambition is to develop creative solutions and visual brands that impress, excite and inspire my clients and see them through across print and digital experiences.
I believe design is not just about aesthetics and making things look good, it’s about creating the right solution and user experience based on a solid idea, developed through research, design and a good understanding of the audience.
I always bring innovative, fresh and exciting ideas and solutions to the table with the ability to communicate these ideas in front of an audience or one to one.
Work history
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Freelance Creative / Branding DesignerZellar
- Finsbury, London EC2M 6TX, UKFreelance
BRIEF
Zellar is a new and revolutionary software platform changing the way small business pay for their energy. Zellar offers small business savings by helping them go direct instead of using brokers.
This project was more than a branding exercise. We had to educate small business of a new paradigm of energy consumption, a change in the culture of buying energy that puts small business first and builds everything around them.
We needed to help and inspire small businesses to see the light on the current status quo and take action to become changemakers.
The objective was to develop a contemporary logo identity and build a brand that would help the new software platform stand out and to communicate and inspire change.
The logo would need to represent and symbolise this initiative to inspire change.
SOLUTION
The logo concept symbolises the energy and positive force that the company brings to small business.
This is demonstrated in an organic wave, which releases its light and energy across the platform.
This theme is present throughout the design of the visual elements such as icons and motifs used across digital and print media.
RESULT
The result is a fresh logo and a bright energetic brand ready to change the culture of energy consumption for small companies around the world.
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Freelance Creative / Branding DesignerForever Beta
- Old St, Hoxton, London, UKFreelance
Logo & brand design for a global online technology investment company
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BRIEF
The company in question is a global online technology investment company and is europe’s largest listed consumer Internet company by asset value. The company gives global Internet investors direct access to a unique and attractive portfolio of international internet assets.
The objective was to develop a unique, distinct and contemporary brand and design world including a new logo identity.
SOLUTION
A logo concept that symbolises how the company elevates tech companies to new heights.
This is demonstrated in the 3D form of the logomark, which rises out of negative space to form a tangible letterform backed up with a carefully crafted wordmark.
This theme is also present in the design of brand visual elements such as icons and motifs used across digital and print media.
RESULT
An iconic, ownable and memorable logo identity - with a positive, modern and tech feel which stands confidently among other big tech players in the industry.
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Skills
- Logo Design
- Creative
- Creative Direction
- Visual Branding
- Concept
- Concept Design
Education
Graphic Design B.A HonsKingston School of Art
- Kingston upon Thames, United Kingdom