'A designer that specializes in concept creative solutions, experiences, design for logo identity and visual branding.' I’m a London-based freelance creative designer. With over eleven years experience I am extremely passionate about creating great ideas and exciting design. My experience working with top design agencies has given me the opportunity to design and direct creative work across a wide range of successful global brands. My portfolio demonstrates strong design experience with boutique and corporate clients, showcasing creative across print and digital communications, logo identity, visual branding, property-marketing, web design, global media campaigns, concept artwork and promotional marketing. I am in my element when I can research, think, sketch, challenge, imagine, and response to a brief. My ambition is to develop creative solutions and visual brands that impress, excite and inspire my clients and see them through across print and digital experiences. I believe design is not just about aesthetics and making things look good, it’s about creating the right solution and user experience based on a solid idea, developed through research, design and a good understanding of the audience. I always bring innovative, fresh and exciting ideas and solutions to the table with the ability to communicate these ideas in front of an audience or one to one.Locked Pro Plan feature
BRIEF Zellar is a new and revolutionary software platform changing the way small business pay for their energy. Zellar offers small business savings by helping them go direct instead of using brokers. This project was more than a branding exercise. We had to educate small business of a new paradigm of energy consumption, a change in the culture of buying energy that puts small business first and builds everything around them. We needed to help and inspire small businesses to see the light on the current status quo and take action to become changemakers. The objective was to develop a contemporary logo identity and build a brand that would help the new software platform stand out and to communicate and inspire change. The logo would need to represent and symbolise this initiative to inspire change. SOLUTION The logo concept symbolises the energy and positive force that the company brings to small business. This is demonstrated in an organic wave, which releases its light and energy across the platform. This theme is present throughout the design of the visual elements such as icons and motifs used across digital and print media. RESULT The result is a fresh logo and a bright energetic brand ready to change the culture of energy consumption for small companies around the world.
Logo & brand design for a global online technology investment company - BRIEF The company in question is a global online technology investment company and is europe’s largest listed consumer Internet company by asset value. The company gives global Internet investors direct access to a unique and attractive portfolio of international internet assets. The objective was to develop a unique, distinct and contemporary brand and design world including a new logo identity. SOLUTION A logo concept that symbolises how the company elevates tech companies to new heights. This is demonstrated in the 3D form of the logomark, which rises out of negative space to form a tangible letterform backed up with a carefully crafted wordmark. This theme is also present in the design of brand visual elements such as icons and motifs used across digital and print media. RESULT An iconic, ownable and memorable logo identity - with a positive, modern and tech feel which stands confidently among other big tech players in the industry.
Logo & brand design for a International remitance app - BRIEF Initially, the objective was to undertake research & design to put forward ideas to name a new remittance app for the India market. Once the name was chosen I was then tasked to design the app logo and visual identity for the app experience. The logo would need to represent and symbolise the initiative of the digital app and appeal to a new generation of remitters. SOLUTION A name that embraces the idea that the platform helps friends, family and the community blossom from the platform offering important advice to help improve finances. The wordmark logo brings together the two key aspects of the app. Communication & growth. The logo embodies the conversation and growth (blossom) element of the app experience manifested in the letterforms of the wordmark logo. RESULT A visual brand that creates a bright, uplifting and fresh user experience that breaks the norm for financial platforms.
Kids zone TV channel concept / Logo Identity & Visual branding - At ITV I had the opportunity to work in a creative team to create a logo and visual theme for a preschool kids zone called ‘littleBe’ to feature weekday mornings from 9am-12pm on ITVBe. This launched September 2018. SOLUTION A celebration of the relationship between adult and infant. This is symbolised in the logo composition, The ‘e’ nestles in on the ‘B’ as if cradled and sheltered by a guardian. This comes to life during the kids zone in a series of playful activity animations. The logo result is a friendly, memorable and own-able graphic, combined with a custom logotype to perfectly communicate the brand. RESULT The branding gives the children programmes a littleBe wrapper; Simple in graphic style and utilising a specific set of colours, an overall treatment that an audience under 4 are more responsive to. To enrich the viewing experience for a preschool audience we wanted to feature educational segments. These segments are carefully crafted to engage an audience 0 - 4. We wanted to include these to help our littleBe’s with their early learning, teaching Shapes, Counting and Phonetics. These are peppered across the zone during the day between shows and add breaks.
Concept / Logo Identity & Visual branding - BRIEF The objective was to create a logo identity and visual brand for a strategic marketing therapeutic company specialising in the Cardiovascular area. The logo would need to represent and symbolise the initiative of the healthcare organisation. SOLUTION An Infinite heart. The logo mark symbolises the infinite pathways in the cardiovascular system and in drug research and development. The symbol reflects the heart behind the work that never ceases to progress, innovate and care for patients. I developed a bespoke colour and image treatment scheme and a brand mechanic that would extend across interior design for their office space as well as print and animation. The logo was used as part of the interior decoration to remind the staff of the importance of their work everyday. RESULT A fresh and modern aesthetic with a strong emotional concept that every member of staff can get behind.
BRIEF In 2019 Shell celebrated 20 years of partnership with Ducati Corse, the motorsport arm of the Ducati business. Shell and Ducati have a long and successful partnership, having success in World Superbikes an MotoGP Championships. The brief was to create a logo to celebrate the history of the partnership and the milestone 20 year anniversary to be used on web platforms, internally and on social. SOLUTION A logo concept symbolising the partnership of two forces. This is demonstrated in two parallel stripes that run side by side, moving forwards and upwards together. The composition represents a journey through time together which is also reminiscent of a race track. RESULT There were four routes designed and presented. The chosen design was the Duel Speed logo. A simple yet dynamic logo that celebrates the strong synergy between Shell & Ducati Corse personified in the number 20.
Concept & Logo Identity design - BRIEF Speedway of Nations is a rebrand of ‘Speedway world cup’, a newly formed World Championship event. 15 nations compete head to head in a high octane week for the ultimate title of World Champions. The objective was to create a logo identity to captivate current and new audiences alike. The logo would need to symbolise the nature of the sport and be a mark fans could recognise. SOLUTION A fluid line. The lettermark logo symbolises the fluid motion, direction and momentum of the speedway race which orients around an oval track. Unique to the Speedway of Nations race is the unity of two team drivers per race. This unit of two is also reflected in the lettermark. RESULT The new face of the Speedway World championship, used across all platforms both in the arena and TV, online and on merchandise. A fresh and modern aesthetic that celebrates what makes Speedway of Nations truly unique and exciting by reflecting the unity of the fanbase, the unity of the team and the sport as a whole.
Concept / Creative property-marketing / Logo Identity / Visual branding - BRIEF L&Q group were granted planning permission for 473 new homes on Southgrove site Walthamstow town centre in 2017. The plan also includes 2,786 square meters for a new public and commercial space which is hoped to become a cycle cafe. Construction is due to start early 2018 and expected to be completed in 2020. The objective was to create a marketing name, block and street names for the development and a visual identity to inspire new residence to the up and coming area of E17 London. SOLUTION I established a concept that offers a unique connection to Walthamstow celebrating the enthusiasm for cycling in the borough, the up and coming integration of new cycle paths and a planned onsite cycle cafe. We wanted to create a sense of freedom, proactivity and healthy living around the theme of cycling whilst also promoting the idea of togetherness and connection we want to encourage in the community. The site will be named ‘The Chain’. The blocks, buildings and streets are named with cycle and urban cycling themes. RESULT A contemporary property-marketing campaign including a logo identity and visual brand that is both bold and dynamic. Designed to appeal to young professionals and families the brand embodies the edgy urban vibe unique to East London. The visual palette works together to build a vision of aspiration, a life that can be lived at The Chain. Marketing creative included design across both print and digital for stationery, brochure layout, street hoarding and marketing media collateral such as design for the website and print advertisements. I also established and delivered thorough brand guidelines for the client.
Concept / Logo Identity & Visual branding - BRIEF. BritBox is a VOD service produced in collaboration with ITV and BBC in order to “celebrate the very best of British TV”. Launched in March 2017, BritBox is the best and most comprehensive British streaming service in the US. My role on this project was to work on design for the logo identity and visual brand identity to captivate new audiences. The logo would need to represent the very best of British telly. SOLUTION We wanted to create a mark that brought together the essence of both BBC and ITV. I designed and developed a custom typeface which includes both angular elements of the BBC and round elements of ITV. We used this bespoke typeface, custom made from the unique qualities of both broadcasters to create the wordmark logo for BritBox. RESULT A unique logo wordmark for the VOD service standing out amongst established VOD service channels. A fresh and modern aesthetic with a touch of classic British eccentricity.