Some of the of the most prestigious and well respected World-wide Brand leaders and FTSE100 companies fly me round the world to deliver timely, creative, perceptive images & video.
Creative image production whether it’s still or moving is what I do. I don’t just take a picture with a nice camera, I invest heavily in what the client needs the end viewer to want, how it stimulates them and ultimately bring added value to the client.
OH...and I've been round the world in record 100hours documenting one of the biggest 'Boy Band's" on the planet as well as danced on a fish tank with Madonna!
Some of my clients include : McKinsey & Company, Google, Coca Cola, The Financial Times, Nike, Adidas, Deutsche Telekom, Sony, The Nelson Mandela Foundation, Columbia Business School, Cable & Wireless, JP Morgan, Intel, Daimler Chrysler, Carlsberg, Burger King, Unilever and MasterCard.
I have also recently started to bring some of my experience & experiences to a wider audience, giving them insight on how to deal with massive change in an industry, people management and what I call 'seeing differently'.
Projects credited in
- Selfridges Work ItSelfridges explores how the way we work is changing with Work It! In line with their legacy of introducing the unexpected within the retail environment, we soundtracked a surprise performance by a troupe of Busy Workers who appeared unannounced on the fifth floor of the Oxford Street store before making their descent all the way down to the Beauty Hall basement for an express makeover. Dressed in time-warped pin stripe suits, the Busy Workers danced in routine to our playful mix of 90’s dance
- Selfridges Christmas windowsThe Selfridges Christmas window displays were brought to life by an innovative piece of interactive design. Condiment Junkie turned all 12 Oxford street windows into wind up music boxes. The visual theme of ‘white’ was heightened by using cross-modally designed sound. High pitch and hammered instruments elicit ‘frosty’ tones that made the white design brighter. Music boxes generate those frosty tones. They are also traditionally associated with memories, both in cinema and literature. And they1
- Selfridges - Body StudioFor the launch of the Body Studio in Selfridges Oxford Street, an online campaign was launched by the digital creative team. This included a Hub, news articles, editorial content and photoshoots. The sub message of the campaingn was everyBody, meaning everyone is welcome no matter your size, race or style. The aim of the campaign was to promote a positive message and to love your body through fitness, healthy eating and embracing your body as a woman. My role as the PM was to ensure briefing se
- Project OceanNow in it's fifth year, our retail activism campaign takes action against the plastic in our oceans.1
- Project director for Selfridges PROJECT OCEANGlobal launch for Project Ocean, an retail activist campaign by Selfridges, in partnership with the Zoological Society of London and 27 NGOs. The project aimed to raise awareness for the plight of the ocean, generate media coverage to raise global awareness, stop consumer demand for endangered fish and raise funds to support marine conservation efforts. We connected to the audience through style and science, developing emotional reasons for them to take part. Fashion events, pop-up gigs, science and environmental talks, celebrity chefs cooking in trucs outside the store.... the list goes on and on. Project Ocean was Selfridges biggest campaign ever and wo mutiple awards across the globe. Coverage was secured in 10+ countries with 100m+ impressions within the campaign’s 5 weeks All endangered fish were banned from sale in all Selfridges Foodhalls and restaurants and replace with sustainable options And £50,000 was raised through customer donations by the final campaign day - World Ocean Day
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Work history
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PhotographerCapture Comms
United KingdomFreelance
With vast experience working for the publishing industry I've brought campaigns to reality working alongside some of the biggest names in PR & Marketing. Working for The Nelson Mandela Foundation being a particular highlight when asked to be one of the official photographers for his 90th Birthday celebrations.
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PhotographerAll Action Pictures
London, United KingdomFull Time
Photographer covering major celebrity / royalty / Pop music events
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Skills
- Photography
- Creative Brief
- Directing
- Shoot Management
- Shoot Planning
- Campaign Shoots
- Advertising Campaign
- Digital Communication
- Corporate Publications
- Public Communications