About me
Whether it’s getting commuters to tweet about a ‘talking coffee vending machine’ they met in Soho Square. Helping launch the careers of over 200 unsigned bands. Or creating the backdrop to thousands of shared Piccadilly Circus selfies. I always look for ideas that engage and get a response across multiple different channels.
I am an award winning, multi-disciplined creative, who has worked for brands in both digital and physical spaces such as online, social, content, activation, experiential, Commerce, retail and ATL - both as a leader of creative teams and senior creative, art director, designer and writer.
Experience working for brand storytelling and activation agencies, gives me a unique insight in how to, creatively combine hard working tactics with traditional and emerging comms platforms, to produce work that drives both brand equity and sale conversion, across a truly diverse range of disciplines: From TV ads to 48 sheet posters, direct mail packs to social media posts, on-pack promotions to experiential events.
My work has been awarded at many creative shows including, DMA, Creative Circle, New York Festival, One Show, Campaign Big, John Caples, MAA Best, D&AD annual and Cannes. I’m also a regular judge on award juries such as DMA, Campaign Big, FAB, John Caples, Crystal Festival and APMC Awards.
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