I’m a Creative Director with a varied background in luxury, Interiors, fashion, sports and tech I have developed a passion for creating unique and innovative work that engages and inspire audiences. With 20+ years experience as a professional designer in social, campaign, and art direction, I’ve created work for some of the biggest brands in the world including H&M, Swarovski, Made.com, Santoni, Wella, Reebok x Armani EA7 and many others.
As a creative I can work both solo and as part of team, my role at MADE.com saw me building and upskilling a multi-disciplinary team, refreshing and creating new content across various touchpoints and delivering a brand refresh. We launched the ‘Never Ordinary’ brand positioning which resulted in us being awarded Campaigns ‘Pick of the Week’.
If you have any further questions, feel free to get in touch.
Work history
Creative DirectorMADE.COM
- London, United KingdomFull Time
As Creative Director I had a broad remit that covers all brand touchpoints, including:
• Responsibility for devising and implementing MADE’s brand strategy
• Guiding my team throughout the creative process and giving final creative sign-off
• Ownership of creative across all touchpoints, from customer communications, to product pages and social media
• Ideating creative concepts for ad campaigns
• Working with a global team of designers, editors, producers and buyers to ensure consistent creative across markets and touchpoints
• Working as part of the global senior leadership team to drive new brand strategy forward internally and externally
• Managing a team across e-commerce, design and artworking. Supporting my reports in their development, conducting annual reviews and overseeing team recruitment
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Skills
- Fashion
- Film
- Print Design
- Art Direction
- Digital
- Design
- Creative Direction
- Illustrator
- Indesign
- Photoshop