Gary Cadogan

Gary Cadogan

Creative DirectorLondon, United Kingdom
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Gary Cadogan

Gary Cadogan

Creative DirectorLondon, United Kingdom
About me
I’m a Creative Director with a varied background in luxury, Interiors, fashion, sports and tech I have developed a passion for creating unique and innovative work that engages and inspire audiences. With 20+ years experience as a professional designer in social, campaign, and art direction, I’ve created work for some of the biggest brands in the world including H&M, Swarovski,, Santoni, Wella, Reebok x Armani EA7 and many others. As a creative I can work both solo and as part of team, my role at saw me building and upskilling a multi-disciplinary team, refreshing and creating new content across various touchpoints and delivering a brand refresh. We launched the ‘Never Ordinary’ brand positioning which resulted in us being awarded Campaigns ‘Pick of the Week’. If you have any further questions, feel free to get in touch.
  • brand redesign brand redesignA total redesign of the brand bringing a fresh modernity to align with their ‘Never Ordinary’ re-campaign positioning
  • Otomoto
    OtomotoCreating branding for the launch of luxury lifestyle brand OTOMOTO.
  • Reebok X Armani EA7
    Reebok X Armani EA7Developing high-energy, multi-platform content to promote the EA7 collection featuring a brand film and posters to mark the collaboration of two truly iconic brands.
  • Made 'Home will soon be home again' campaign
    Made 'Home will soon be home again' campaignMade S/S brand campaign, placing joy at the heart of your home
  • Santoni 'On beauty'
    Santoni 'On beauty'Creating collateral for Santoni’s ‘On Beauty’ campaign featuring a rotating collection of ambassadors.
  • Made Pinterest refresh
    Made Pinterest refreshMade’s Pinterest content got a makeover with an updated look and feel to take our brand to the next level
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Work history
    MADE.COM logo
    MADE.COM logo
    Creative DirectorMADE.COM
     - London, United KingdomFull Time
    As Creative Director I had a broad remit that covers all brand touchpoints, including: • Responsibility for devising and implementing MADE’s brand strategy • Guiding my team throughout the creative process and giving final creative sign-off • Ownership of creative across all touchpoints, from customer communications, to product pages and social media • Ideating creative concepts for ad campaigns • Working with a global team of designers, editors, producers and buyers to ensure consistent creative across markets and touchpoints • Working as part of the global senior leadership team to drive new brand strategy forward internally and externally • Managing a team across e-commerce, design and artworking. Supporting my reports in their development, conducting annual reviews and overseeing team recruitment
    AKQA logo
    AKQA logo
    Art DirectorAKQA
     - London, United KingdomFull Time
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  • Fashion
  • Film
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop