About me
Digital & TV media sales expert with a track record of driving scalable and profitable growth. I have a passion for building brands and have worked on campaigns for hundreds of the worlds best known brands, whilst launching many brands in new markets. Building trust with clients is key and this is something i have accelerated in throughout my whole career.
Most recently, i was Digital Sales Manager & Senior Client Partner for EMEA at TripAdvisor, driving revenue and building effective relationships across a large portfolio of key EMEA clients, media agencies and advertisers.
Previously a Deputy Head of Sales and Business Development Manager in the commercial team at ITV.
Seasoned in digital & television advertising sales and expert in building relationships while possessing a natural enthusiasm for the digital and advertising industries. Previously worked for 8 years in the commercial department of Virgin Media Television as Account Manager.
Work history
Senior Client Partner & Sales ManagerTripAdvisor
- London, United KingdomFull Time
Focus is on driving revenue and the account management of Tripadvisor's digital media advertising solutions to current and future EMEA clients. Responsible for setting the sales strategy, driving execution and generating revenue through world class sales and account management organisation. Regular day to day duties include:
- Driving revenue growth to exceed ambitious targets.
- Building effective and long lasting relationships with our EMEA clients & media agencies.
- Building a detailed understanding of the advertising, media and travel market globally.
- Working with various teams globally to devise and execute a global sales strategy to optimise revenues across our full suite of advertising products.
- Maintain & share knowledge of global market conditions, competition & opportunities
- Negotiating and closing deals with media agencies and clients
- Account management of Tripadvisor's digital media advertising solutions.
- Programmatic selling and strategy creation.
- Manage ongoing sales forecasting & pipeline process and provide predictable results-• Identifying strategic opportunities for growth within each agency and client
- Ensuring best practice sales processes are in place and monitor execution to constantly optimise results
- Daily communication with clients to ensure Tripadvisor is best placed to meet their objectives
see less
Deputy Head of Sales & Business Development ManagerITV
- London, United KingdomFull Time
My roles as Deputy Head of Sales Business Development Manager in ITV focused on soliciting business from multiple portfolios of advertising agencies and clients direct, whilst developing & nurturing long lasting relationships.
• Achieving YOY financial growth.
• Devising TV (spot & non spot) & Digital trading plans to maximise revenue and client growth.
• Developing a trading policy to maximise client revenue and deliver new business clients
• Planning long term strategic goals.
• Negotiating and closing agency deals.
• Building and maintaining key customer relationships.
• Gathering intelligent business and marketing insight through constant communication with agencies and clients about how ITV can help them achieve their goals.
• Extensive customer contact with the major focus being on agency relationships and delivering the revenue strategy.
• Developing potential new advertisers and converting them into regular clients.
+ Show more
Skills
- Sales
- Digital Advertising
- Advertising
- Media Sales
- Busienss Development
- Account Management
- Business Strategy
- Communication Skills
- Negotiation
- Relationship Management