I am an analytical, innovative and detail oriented marketing professional with 8+ years of experience in commercial and marketing areas. I have successfully implemented strategic marketing plans, boosted business growth, designed forecasts and led international multicultural teams. I have expertise in implementing tools and processes, design thinking and managing cross-functional teams. I also won a national marketing award (Argentina) and I deal perfectly with all levels of an organisation.
Work history
Chief Commercial Officer
- Buenos Aires, ArgentinaFull Time
As CCO of the company, I not only led the commercial team but also developed and implemented the Sales and Marketing strategy with which we ended up winning the most important Marketing Award in the country (Argentina, 2015). Some achievements included 103% increase in revenue, 15% cost reduction through incorporating new suppliers and outsourcing processes, and the twofold growth in the occupancy surpassing market average. Amongst other functions, I implemented the e-commerce site, developed the digital marketing strategy (SEO & SEM), negotiated new contracts with blue-chip B2B and B2C clients, and built strong strategic alliances with agencies and companies. By utilising inbound marketing techniques, mapping customers' journey, and measuring the results through KPI's we were able to meet company's triple bottom line goal.
Sr. Sales Intelligence and Innovation Analyst
- San Fernando, Buenos Aires Province, ArgentinaFull Time
I led the multicultural SMG (Argentina, Bolivia, Chile and Uruguay) IT and Commercial teams to implement the Commercial Businnes Intelligence tool in the region. Through conducting meetings and call conferences with both Global and SMG teams, I set the priorities, deadlines, and KPI’s criteria needed to fulfil project requirements. I also developed strategic analysis, using excel and internal software, for different sales managers such as forecasting sales, analysing productivity of the new sales representatives by zone and division, and implementing actions within campaigns aimed to activate demand.
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Skills
- Marketing
- Fluent English
- Fluent Spanish
- Customer Journey
- Business Strategy
- Analytical Skills
- Strategy Implementation
- Design Thinking
- International
- Team Leader
Education
MBA
London, United Kingdom
Master of Business Administration (M.B.A.) in International Management
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Activities and Societies: Class Representative Member / Enactus RHUL Society Member
BA (Hons) Marketing, Second Class (2nd)
- Buenos Aires, Argentina
Bachelor’s Degree - Marketing
other completed activities/courses whilst studying:
-Teaching Assistant of Capital Markets (2011).
-Argentinian History Course (2010).
-Assistant Professor training course (2011).
-ABC Cost seminar (2011).
Awards
Mercurio Award
A jury of more than 40 recognised scholars and professionals granted the results and strategy that I developed for Hotel Cuatro Reyes. Some of the goals achieved include: company’s sales increased 103%, costs were reduced by 15%, Hotel’s brand recognition increased within the market (The Buenos Aires Pet-Friendly hotel), and occupancy level doubled surpassing market average.