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Gastón Käufer Barbé

Marketer & Business Strategist

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Associate - Business Strategist - Sales Marketing Manager

About me

I am an analytical, innovative and detail oriented marketing professional with 8+ years of experience in commercial and marketing areas. I have successfully implemented strategic marketing plans, boosted business growth, designed forecasts and led international multicultural teams. I have expertise in implementing tools and processes, design thinking and managing cross-functional teams. I also won a national marketing award (Argentina) and I deal perfectly with all levels of an organisation.

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Skills

  • Marketing
  • Fluent English
  • Fluent Spanish
  • Customer Journey
  • Business Strategy
  • Analytical Skills
  • Strategy Implementation
  • Design Thinking
  • International
  • Team Leader

Work history

2016

Chief Commercial Officer

Hotel Cuatro Reyes

Dec 2012 - Aug 2016
  • Buenos Aires, Argentina
  • Full Time
  • As CCO of the company, I not only led the commercial team but also developed and implemented the Sales and Marketing strategy with which we ended up winning the most important Marketing Award in the country (Argentina, 2015). Some achievements included 103% increase in revenue, 15% cost reduction through incorporating new suppliers and outsourcing processes, and the twofold growth in the occupancy surpassing market average. Amongst other functions, I implemented the e-commerce site, developed the digital marketing strategy (SEO & SEM), negotiated new contracts with blue-chip B2B and B2C clients, and built strong strategic alliances with agencies and companies. By utilising inbound marketing techniques, mapping customers' journey, and measuring the results through KPI's we were able to meet company's triple bottom line goal.

2012

Sr. Sales Intelligence and Innovation Analyst

Avon Products, Inc

Jan 2012 - Nov 2012
  • San Fernando, Buenos Aires Province, Argentina
  • Full Time
  • I led the multicultural SMG (Argentina, Bolivia, Chile and Uruguay) IT and Commercial teams to implement the Commercial Businnes Intelligence tool in the region. Through conducting meetings and call conferences with both Global and SMG teams, I set the priorities, deadlines, and KPI’s criteria needed to fulfil project requirements. I also developed strategic analysis, using excel and internal software, for different sales managers such as forecasting sales, analysing productivity of the new sales representatives by zone and division, and implementing actions within campaigns aimed to activate demand.

2011

Ssr. Marketing Analyst

Gestion Compartida

Jul 2011 - Dec 2011
  • Buenos Aires, Argentina
  • Full Time
  • Reporting directly to the CMO, I was in charge of the B2B Lead generation through database management (Excel). I was also responsible for the brand’s repositioning, using the umbrella strategy, based on group’s expertise differentiation.

2011

Ssr. Marketing Analyst

Hotel Cuatro Reyes

May 2009 - Jun 2011
  • Buenos Aires, Argentina
  • Full Time
  • I was in charge of the B2B & B2C Lead generation within the hospitality and events department. I also developed Email marketing campaigns targeting companies and traditional agencies on special dates (Emblue) and conducted market research through browsers and online travel agencies systems (O.T.A’s). Adding to these, I followed up marketing campaigns using internal software (CQR) and social media monitoring tools.

2009

Trade Marketing Intern

Coca-Cola

Oct 2008 - Apr 2009
  • Buenos Aires, Argentina
  • Internship
  • As an active member of the team in charge of the rollout of Aquarius in Buenos Aires I had to evaluate customers’ preferences combining variables such as flavour or size. I was also responsible for analysing competitors’ actions within the marketplace at the point of purchase reporting the results and observations using Microsoft office.

Education

Currently

MBA

Royal Holloway, University of London

Sep 2016
  • London, United Kingdom
  • Master of Business Administration (M.B.A.) in International Management - Activities and Societies: Class Representative Member / Enactus RHUL Society Member

2011

BA (Hons) Marketing, Second Class (2nd)

Universidad de Ciencias Empresariales y Sociales

Mar 2007 - Dec 2011
  • Buenos Aires, Argentina
  • Bachelor’s Degree - Marketing other completed activities/courses whilst studying: -Teaching Assistant of Capital Markets (2011). -Argentinian History Course (2010). -Assistant Professor training course (2011). -ABC Cost seminar (2011).

Awards

2015

Mercurio Award

Argentine Marketing Association

  • A jury of more than 40 recognised scholars and professionals granted the results and strategy that I developed for Hotel Cuatro Reyes. Some of the goals achieved include: company’s sales increased 103%, costs were reduced by 15%, Hotel’s brand recognition increased within the market (The Buenos Aires Pet-Friendly hotel), and occupancy level doubled surpassing market average.