Gavin Cumine

Gavin Cumine

Freelance Senior Creative / Creative DirectorLondon, United Kingdom
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Gavin Cumine

Gavin Cumine

Freelance Senior Creative / Creative DirectorLondon, United Kingdom
About me
I'm a freelance senior creative who has creative directed projects both local and global. In the last 10+ years I've spent time at Mullenlowe, 101, WCRS/Engine and Adam&Eve. I have a background in writing having worked as a journalist for The Independent, The Times and NME before starting in advertising. In the last 11 years I've hijacked TVs across the UK for Sky with the help of a dog, helped the Axe navigate a Pandemic (I also helped the UK Government do this as well), hacked Google Streetview, attempted to find the perfect work of art, pressed a limited-edition vinyl record, taken over a North London petrol station with Zombies and written and directed short films in my spare time.
Projects
  • Subaru - One Day They'll Understand
    Subaru - One Day They'll UnderstandIt doesn't fly, it doesn't have any rockets; footballers don't drive it, neither does James Bond. So when your Dad new car is a Subaru home naturally you think its shit.
  • Wagon Wheels - Epic Inside
    Wagon Wheels - Epic InsideWagon Wheels are 'EPIC INSIDE'. They’re filled with cowboys, gunfights and runaway trains. Made for 30k from a brief I wrote and proposed to client myself.
  • Sky+ - Sausages
    Sky+ - SausagesThe takeover of every TV in the UK..by a dog.
  • Axe - Smell Ready
    Axe - Smell ReadyGuys need to smell ready when lockdown ends.
  • Art Fund - The Perfect Work of Art
    Art Fund - The Perfect Work of ArtThe utterly pointless search for the perfect work of art.
  • NOW TV - The Walking Dead
    NOW TV - The Walking DeadWe were briefed to come up with a poster to advertise the new series of The Walking Dead. But we thought, wouldn’t it be great if we could make people think they were being attached by zombies for real? So we shot this for 20k and ran it in 500 petrol stations around Britain. Cue mass panic!
Work history
    MullenLowe Group UK logo
    MullenLowe Group UK logo
    Creative LeadMullenLowe Group UK
    London, United KingdomFull Time
    1
    1
    Senior Creative101 London
     - London, United KingdomFull Time
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Skills
  • Copywriting
  • Creative Concepting
  • Creative Direction
  • Art Directing
  • Directing
  • Creative Stragegy
Education
    T
    T
    BA (Hons) English Literature and Creative WritingThe University of Strathclyde
    Glasgow, United Kingdom