Gavin Gibbons
Available

Gavin Gibbons

Director of ProductionWantage, United Kingdom
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Gavin Gibbons
Available

Gavin Gibbons

Director of ProductionWantage, United Kingdom
About me
I am a resourceful and highly motivated Director of Photography and Motion Graphics specialising in the creation of compelling and engaging online content for todays increasingly digital focused world. Disciplines in consultancy and strategy underpin creative strengths in cinematography, motion graphics, design, animation and 360° content. Through more than 15 years of passion and dedication I have developed an in-depth understanding of all aspects of the production process allowing me to assign the correct disciplines, level of production, time and skillsets to the job. I oversee all aspects of content production from concept to completion ensuring the correct processes and executions are used in all pre-production, production and post-production to meet budgets, deadlines and to facilitate the best creative output. With a recent history of creating content for the social channels of several global brands, I have quickly come to understand what works and what doesn’t, consistently exceeding industry benchmarks for engagement.
Projects
  • Popworks
    PopworksA series of video concepts following the lab technicians in the fictitious Popworks Studios.
Work history
    Director Of Photography
     - Newbury, United KingdomFull Time
    Since 2013, whilst working for the digital marketing agency Jaywing, I have helped nurture global brands like Pepsi MAX, Mountain Dew, Doritos, 7up and Cheetos through the infancy of social media content production, changing the way they use their online presence and leading them to the forefront of digital marketing through cutting edge social channels across multiple regions including WESA and EMEA. In that short period, I have witnessed the evolution of online marketing communications and guided brands from microsites to social channels, from text based and single image posts to full scale video production, embracing new and emerging technologies such as 360 video content to provide cut through in an increasingly competitive space. Thus, my first hands on experience of producing 360 video content was to bring to Facebook one of the first branded pieces of 360 video for Pepsi Max and the International NFL series shot live at Wembley Stadium.