Work history
Junior Account Director
PR and communications agency with a focus on travel and active lifestyle.
• Clients include, Verbier, Val d’Isere, La Folie Douce and Rickshaw Travel, Freedom Treks.
• Regular Press release writing and distributing
• Pitching to Journalists new angles and stories
• Organising individual and group press trips
• Event planning
• Gaining coverage and meeting KPIs for all clients
• Monthly and annual reports for each client
• Social media and blog writing
PR, Marketing Manager and Visual Merchandiser
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Managing and developing all PR and marketing needs for Vattanac Capital, HUGO BOSS, TWG TEA, LONGCHAMP and BRIONI
• Creating new strategies for each brand to suit the market
• Event management – Project manager for all retail store grand
openings. – Concept development right through to event follow up and
budget management
• Producing and maintaining an excellent customer relationship with
VIPs (handling ministers and Excellencies)
• Product launches – creating launches, manage PR and Marketing
• Seasonal promotion and merchandising
• Social Media managing– start up all relevant channels and build up
followers
• Media Managing – Press trips, press releases, press events and
interviews
• Seasonal brand training via Head offices (Singapore and Hong Kong)
• Manage each store team – hiring and training
• Planning media calendar and buying
• Seasonal buys for HUGO BOSS and BRIONI
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Art Direction
- Design
- Indesign
- Photoshop
- Powerpoint
- Visual Merchandising
Education
Fashion Communication
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Fashion Communication