Gayle Hockin

PR and Marketing Manager/Visual Merchandiser

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  • LocationSowood, Halifax, United Kingdom

Projects

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Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Design
  • Indesign
  • Photoshop
  • Powerpoint
  • Visual Merchandising

Work history

Currently

Junior Account Director

Heaven Publicity

Nov 2015
  • PR and communications agency with a focus on travel and active lifestyle. • Clients include, Verbier, Val d’Isere, La Folie Douce and Rickshaw Travel, Freedom Treks. • Regular Press release writing and distributing • Pitching to Journalists new angles and stories • Organising individual and group press trips • Event planning • Gaining coverage and meeting KPIs for all clients • Monthly and annual reports for each client • Social media and blog writing

2015

PR, Marketing Manager and Visual Merchandiser

Vattanac Investment

Mar 2014 - Jun 2015
  • Managing and developing all PR and marketing needs for Vattanac Capital, HUGO BOSS, TWG TEA, LONGCHAMP and BRIONI • Creating new strategies for each brand to suit the market • Event management – Project manager for all retail store grand openings. – Concept development right through to event follow up and budget management • Producing and maintaining an excellent customer relationship with VIPs (handling ministers and Excellencies) • Product launches – creating launches, manage PR and Marketing • Seasonal promotion and merchandising • Social Media managing– start up all relevant channels and build up followers • Media Managing – Press trips, press releases, press events and interviews • Seasonal brand training via Head offices (Singapore and Hong Kong) • Manage each store team – hiring and training • Planning media calendar and buying • Seasonal buys for HUGO BOSS and BRIONI

2014

Sales & Marketing Coordinator

Vattanac Properties

Jul 2013 - Mar 2014
  • Cambodia’s largest luxury retail and office development. Focusing on high end lifestyle and introducing international brands into the emerging market. Brands franchised: HUGO BOSS, BRIONI, TWG TEA, LONGCHAMP, CHRISTOFLE, L’OCCITANE, CLARINS e ???Nationality: British Gender: Female Full clean current driving licenc ??????? ?• Leasing and introducing international luxury brands to the country • Creating marketing campaigns for the development • Event management – Internal and external tenants (Porsche, Rimowa, Qatar airways) • Tennant management - Keeping all tenants satisfied. Being part of the operations team, being able to think quickly on my feet in an emergency. • Problem solving requiring excellent knowledge of the building and the capabilities • Introducing new tenants with tenant packs and presentations

Education

2012

Fashion Communication

Northumbria University Newcastle

Aug 2009 - May 2012
  • Fashion Communication