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Gearóid Carroll

Planning and strategy director

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About me

I work in online and offline comms strategy and planning. This work encompasses clients in a wide range of consumer facing sectors in Europe and the Asia Pacific region. I currently freelance for a number of creative and ad agencies in London on international campaigns. I've worked at a number of creative and comms agencies; helping found their digital offerings and advise clients in Europe and Asia. I have had a diverse marketing background starting off in inhouse consumer marketing and agency side PR. Outside of work I've contributed to the industry by speaking at conferences on youth marketing and digital marketing, and been part of the Econsultancy training faculty. I was fortunate to be invited as a guest lecturer on interactive marketing at LaSalle Business & Engineering School Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and planning.

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Skills

  • Advertising
  • Marketing PR
  • Creative Agency
  • Digital Agency
  • Consumer PR
  • Strategic Planning
  • Creative Direction
  • Communications
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Content Strategy
  • Social Content Strategy

Work history

Currently

Planning Director

Freelance

Oct 2015
  • Freelance
  • Industry sectors worked on: alcohol, FMCG, CPG, IoT, luxury, smartphones, defence, bioscience, sports and fitness. Brands included Unilever, Sony Mobile, Oxford Nanopore and Sandoz and numerous confidential engagements. Agencies included: Blackbridge, Craft Associates (Hong Kong), ENS, Lexington, LONDON Advertising, The Word Works and other confidential engagements Supporting new business pitches and specific client projects. Project experience: advertising (online, broadcast), brand planning, budget management, client service, content strategy, marketing strategy, insight generation, global marketing, analytics and measurement, comms planning, personas, platform and supplier selection, project management, public relations strategy, social media marketing, team recruitment - (recruitment / on-boarding and management), interactive strategy, web build, user experience, customer experience Feel free to get in touch via LinkedIn if you have projects or a permanent role in London, Hong Kong, Singapore, Seoul or Busan.

2017

director, data strategy

DIGITAS HEALTH

May 2016 - Jun 2017
  • London, United Kingdom
  • Freelance
  • Role encompassed a wide range of activity including working with sister agencies Saatchi & Saatchi Health and Razorfish Health. I have worked on a digital transformation, search, social media marketing and innovation programmes for a number of clients. I also worked on social and data insights to support traditional PR and advertising programmes run by other Publicis Health agencies. I worked on the marketing programme of Sandoz ACC - an over-the-counter range of cough and cold medicine sold in central Europe, Russia and South Africa. This work included brand planning and digitally focussed content strategy.

2015

Digital Director

Racepoint Global

Mar 2014 - Oct 2015
  • Freelance
  • Integrated campaigns planning and execution: brand activations, digital brand marketing through social media, influencer, content strategy and development, website design, SEO, SEM and online PR / influencer programmes. Overall responsibility for Huawei Consumer Devices (smartphones) and New Balance Football. Working with US and Hong Kong offices to deliver these campaigns.

2014

Digital Director

Burson-Marsteller

Nov 2012 - Jan 2014
  • Freelance
  • Building and managing a team predominately based out of Hong Kong on integrated marketing and PR programmes. Due to the connected nature of the business; this included supporting work in Hong Kong, China, Malaysia, Myanmar, Singapore, Vietnam and Indonesia.

2012

Digital Director

Ruder Finn

Apr 2009 - Nov 2012
  • Full Time
  • Client work in consumer and technology sectors: - Site builds management from concept development to going live - Out of home digital experiences (as above) - International social media marketing - Print and cinema advertising - Media planning Clients included Experian and The National Lottery.

Education

1997

(BA Hons) Marketing 2:1

University of Huddersfield

Sep 1994 - Jul 1997
  • Huddersfield, United Kingdom