About me

I work in online and offline comms strategy and planning. This work encompasses clients in a wide range of consumer facing sectors in Europe and the Asia Pacific region. I currently freelance for a number of creative and ad agencies in London on international campaigns. I've worked at a number of creative and comms agencies; helping found their digital offerings and advise clients in Europe and Asia. I have had a diverse marketing background starting off in inhouse consumer marketing and agency side PR. Outside of work I've contributed to the industry by speaking at conferences on youth marketing and digital marketing, and been part of the Econsultancy training faculty. I was fortunate to be invited as a guest lecturer on interactive marketing at LaSalle Business & Engineering School Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and planning.

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Work history

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Strategy and digital director90Ten
Jul 2019London, United KingdomFull Time
Strategy and digital lead for creative comms agency in the healthcare space
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Planning DirectorFreelance
Oct 2015London, United KingdomFreelance
Industry sectors worked on: alcohol, FMCG, CPG, IoT, luxury, smartphones, defence, bioscience, sports and fitness. Brands included Unilever, Sony Mobile, Oxford Nanopore and Sandoz and numerous confidential engagements. Agencies included: Blackbridge, Craft Associates (Hong Kong), ENS, Lexington, LONDON Advertising, The Word Works and other confidential engagements Supporting new business pitches and specific client projects. Project experience: advertising (online, broadcast), brand planning, budget management, client service, content strategy, marketing strategy, insight generation, global marketing, analytics and measurement, comms planning, personas, platform and supplier selection, project management, public relations strategy, social media marketing, team recruitment - (recruitment / on-boarding and management), interactive strategy, web build, user experience, customer experience Feel free to get in touch via LinkedIn if you have projects or a permanent role in London, Hong Kong, Singapore, Seoul or Busan.

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Skills

• Advertising
• Marketing PR
• Creative Agency
• Digital Agency
• Consumer PR
• Strategic Planning
• Creative Direction
• Communications
• Client Management
• Consumer Behavior
• Creative Thinking
• Content Strategy
• Social Content Strategy

Education

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(BA Hons) Marketing 2:1University of Huddersfield
Sep 1994 - Jul 1997Huddersfield, United Kingdom