Intern at Wings for Life UK- Red Bull MSc International Marketing- BPP Business School BA (Hons) Geography- Newcastle University
Researched and summarised information concisely for press releases and opinion editorials for clients; Cobra Beer, Ella's Kitchen, Tech City UK and Love Space. Contributed to creative campaigns, designed to turn mission into market reality.
Worked as part of the telesales team for (MSF), requiring resilience to the challenges of putting together a strong pitch under immense time pressure. Developed strong persuasive skills, which engaged and inspired supporters with confidence and genuine enthusiasm.
Managed the marketing team to plan and execute all marketing activities, including promotional stalls around University campus.
Led the promotion campaign for a student Superdry event, involved digital marketing campaign, using social media and street marketing.
Assisted the Brand Manager of Green & Black’s Organic with daily tasks including the launch of a new product range in an integrated marketing communication campaign. Explored new market opportunities for Green & Black’s ethical credentials after analysing the current market trends in consumer behaviour. Attended meetings with Green & Black’s creative agency, Mother, London and supervised the Green & Black’s stand at a business to business Fairtrade show. Worked with the Global Project Manager of Cocoa Life Programme on future strategy development of Mondel?z International corporate social responsibility
The MSc International Marketing course has prepared me to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It has helped me to develop insights into marketing decision making in a global marketing context, by engaging in critical thinking and applied decision making.
The BA Geography programme provided me with a broad understanding of the geographical aspects of human society and the physical environment.
Following the October Business School External Exam Board, I received confirmation that I achieved the highest mark overall in the Marketing Communications coursework.