Gemma Greaves

Co-Founder of Nurture and Founder of Cabal

London, United Kingdom
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Projects credited in

About me

As the Chief Executive of The Marketing Society and founder of Cabal, I’m always looking for ways to bring people together by creating unique experiences where you get to be you. Because if you bring interesting and interested people together, its where the magic happens. I know together we are better and can have a bigger impact - and impact at scale. I believe in being brave. And having brave conversations about the subjects that matter. We are pushing boundaries, tackling taboos and creating the comfortable spaces to have the uncomfortable conversations. I know that brave brands can be good for business. That being a brave marketing leader brings big rewards. I love leading our global community, today we have thriving Marketing Society hubs in London, Scotland, Hong Kong, Singapore, Dubai, India and New York. And brilliant teams supporting us across the world. Alongside my role at The Marketing Society I am proud to have been the first female president of the Solus Club in 2016 in their 90 year history. And extremely proud to be founder of Cabal, a handpicked club of extraordinary (and humble) people. For the last eight years, I've been growing and nurturing The Marketing Society's network, and now, as MD, I'm working hard to transform the Society into the global network of senior marketers. We've already opened The Marketing Society Asia in Hong Kong and exciting expansion plans are afoot. I've always done things in a different way. It all started at beginning of my career, 14 years ago, at The Foreign Office when I saw the way certain things were being done and started asking questions. There's always another way. I believe that if you bring interesting and interested people together, big ideas happen and we do good together. An entrepreneur at heart, I run Cabal, my own private club for extraordinary people who can't sit still, creating memorable experiences that you wouldn't get anywhere else.


  • Advertising
  • Events
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Networking
  • Product Development
  • Sponsorship
  • Event Management
  • Marketing Communications
  • Social Media

People I’ve worked with

Companies I’ve worked with

  • Design Council

    Design Council

    • Design
  • The Marketing Society

    The Marketing Society

    • Marketing & PR
  • The Socials

    The Socials

    • Design
  • The Drum

    The Drum

    • Marketing & PR

Work history


Chief Executive Officer

The Marketing Society

Dec 2016
  • London, United Kingdom
  • Full Time




Jan 2013
  • London, United Kingdom
  • Freelance


Global Managing Director

The Marketing Society

Nov 2013 - Dec 2016
  • London, United Kingdom
  • Full Time