About me
As the Chief Executive of The Marketing Society and founder of Cabal, I’m always looking for ways to bring people together by creating unique experiences where you get to be you.
Because if you bring interesting and interested people together, its where the magic happens.
I know together we are better and can have a bigger impact - and impact at scale.
I believe in being brave. And having brave conversations about the subjects that matter. We are pushing boundaries, tackling taboos and creating the comfortable spaces to have the uncomfortable conversations. I know that brave brands can be good for business. That being a brave marketing leader brings big rewards.
I love leading our global community, today we have thriving Marketing Society hubs in London, Scotland, Hong Kong, Singapore, Dubai, India and New York. And brilliant teams supporting us across the world.
Alongside my role at The Marketing Society I am proud to have been the first female president of the Solus Club in 2016 in their 90 year history. And extremely proud to be founder of Cabal, a handpicked club of extraordinary (and humble) people.
For the last eight years, I've been growing and nurturing The Marketing Society's network, and now, as MD, I'm working hard to transform the Society into the global network of senior marketers. We've already opened The Marketing Society Asia in Hong Kong and exciting expansion plans are afoot.
I've always done things in a different way. It all started at beginning of my career, 14 years ago, at The Foreign Office when I saw the way certain things were being done and started asking questions. There's always another way.
I believe that if you bring interesting and interested people together, big ideas happen and we do good together. An entrepreneur at heart, I run Cabal, my own private club for extraordinary people who can't sit still, creating memorable experiences that you wouldn't get anywhere else.
Projects
- SILICON BEACHED 2017Two minutes of silent meditation is not the average start to an event, but then Silicon Beached is not an average event. And thankfully Gemma Greaves, the Chief Executive of The Marketing Society is not your average speaker. Gemma's exuberant opening talk on the subject of Being Brave set the tone for the rest of the day, as well as laying the foundations of what would emerge as the themes of the day. She also hates acronyms.
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Projects credited in
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d118
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive45
- London Bravest Conference 2019We began in 2017 with our Brave Conference. This became Braver in 2018 and, capping off this trilogy, our 2019 London conference will be our Bravest yet. Particularly now we're living in uncertain times, with Brexit and the future of this country very much at a crossroads. Now is the time for business leaders from all walks of life to be as brave as they can be. With that in mind we promise you an extraordinary day of life-changing talks that will inspire and empower both you and your teams, al2
- Creative Equals RISE 2019: In PicturesOur flagship conference! Yes. It's time to RISE. Only 13% of creative director contracts are currently given to women (and they are paid 7% less than their male peers). This is why RISE exists to change that across the creative and tech industries. And, we're INCLUSIVE. For change to happen, we need everyone to be involved in the narrative. Here are highlights from the conference (15 May 2019) held at the London Symphony Orchestra's home in Shoreditch, one of the most beautiful locations in to23
- The Marketing Society Podcast launchI launched The Marketing Society podcast series, creating our Soundcloud page and populating with talks from our London Braver Conference 2018. I had our series approved and set up on iTunes, Spotify, Google podcasts and ACast. Since launch in Nov 2018 we've had 800 plays of our pods to date (Feb 2019) from 34 tracks. Below are some of the most popular ones https://soundcloud.com/themarketingsoc
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Work history
Chief Executive OfficerThe Marketing Society
London, United KingdomFull Time
C
C
FounderCABAL
London, United KingdomFreelance
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Skills
- Advertising
- Events
- Marketing PR
- Brand Management
- Marketing Strategy
- Networking
- Product Development
- Sponsorship
- Event Management
- Marketing Communications
- Social Media