Gemma Greaves

Managing Director

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  • LocationTeddington, United Kingdom

Projects

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Projects I've been tagged in

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About me

 

As the managing director of The Marketing Society, the question I'm always asking is: 'Is it valuable to our members?' Everything else leads from there. I believe in delivering value, I believe in being brave and I pride myself on bringing our members together to do good and give something back. For the last eight years, I've been growing and nurturing The Marketing Society's network, and now, as MD, I'm working hard to transform the Society into the global network of senior marketers. We've already opened The Marketing Society Asia in Hong Kong and exciting expansion plans are afoot. I've always done things in a different way. It all started at beginning of my career, 14 years ago, at The Foreign Office when I saw the way certain things were being done and started asking questions. There's always another way. I believe that if you bring interesting and interested people together, big ideas happen and we do good together. An entrepreneur at heart, I run Cabal, my own private club for extraordinary people who can't sit still, creating memorable experiences that you wouldn't get anywhere else.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Networking
  • Product Development
  • Sponsorship
  • Event Management
  • Marketing Communications
  • Social Media

Work history

Currently

Managing Director

The Marketing Society

Dec 2013
  • As managing director, I run the day-to-day of The Marketing Society. This means I lead the team, lead our international expansion plans and am responsible for the P&L. Everything I do is about delivering value to our members from building rewarding partner programmes to creating new events and networking opportunities. I also pride myself on bringing our members together to do good and give something back. My next exciting challenge at the society is to be leading the global network of senior marketers and we plan to have a hub in major cities by 2017. We recently launched The Marketing Society Asia in Hong Kong and will be opening hubs in Singapore, Shanghai, Dubai, Cairo and America. Watch this space.

Currently

Founder

Cabal

Jan 2013
  • At the start of 2013, Gemma founded her business Cabal, a private members club for likeminded, extraordinary people who are curious and interested. Creating memorable experiences and doing good together.

2013

Marketing Director

The Marketing Society

Apr 2006 - Dec 2013
  • Reporting to our CEO, Hugh, I am the marketing director of The Marketing Society and the guardian of over 2600 members, all senior marketers. I create and deliver strategy to grow and nurture our community and I am responsible for our national programme of events. I also look after our partners, oversee our blog, Linkedin pages and Twitter as publisher and develop training initiatives. Everything we do is about inspiring leadership and challenging our membership to think differently.

2006

Membership & Marketing Manager

Design Business Association

Mar 2004 - Mar 2006

2004

Key Account & Project Manager

Creative Review

Mar 2003 - Mar 2004