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Gemma Hagan

Account Executive

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  • Account Management
  • Client Services
  • Event Management
  • Visual Merchandising
  • Excel and Powerpoint
  • Rebranding
  • Microsoft Office
  • Umbraco
  • Mail Chimp
  • Hootsuite
  • Shopping Centre Advertising
  • Indesgin
  • Direct Mail Marketing
  • Marketing Reporting
  • Social Media Content Management

Work history


Account Executive


Oct 2014
  • Focused within the retail and leisure destination sector, I work closely with and support Account Managers and Directors on multiple B2B and B2C accounts. I have experience running accounts and driving projects forward single-handedly, acting as the main contact for clients and actioning marketing strategies. I have an excellent eye for detail and strengths within high-end B2B marketing materials and EDMs, generating content, building and reporting using MailChimp. • Meeting & liaising with clients to discuss & identify their marketing & advertising requirements • Working with Account Managers/Directors to devise campaigns which meet clients brief & budgets • Presenting, alongside agency colleagues campaign ideas & supporting creative work • Completing creative & design briefs to ensure suitable marketing collateral is produced • Delivering successful creative materials to the client from briefing stage & modification to approval • Monitor the effectiveness of campaigns & produce succinct quarterly marketing reports for clients • Understanding of print process, events, media booking & e-communication/digital • Ability to plan & execute Social Media event marketing strategies • Good Umbraco & MailChimp skills & basic understanding of Google Analytics • Experience of brand development & the rebrand process


Buying Assistant

Claire’s Accessories

Mar 2013 - Apr 2013
  • • Photographed/Filed samples according to intake months/style/targeted consumer • Created product review boards to be taken into the Head Buyer and EU meeting • Create Best Seller and New Reactions board for Buying Conference • Sample Buying Trip- purchase a range of products to analyse competitor trends & metal quality • Created Trip Objective (Trend) packs • 'Approvals' approved/returned new samples sent in from factories • Assisted on an additional 1 week buying trip- set up press room and presented samples


Visual Merchandiser


May 2012 - Sep 2014
  • Employment gained from previous visual work experience within company • Following company guidelines to display new trends/collections • Implementing and advertising promotions using collateral to drive stong promotional messages • Building creative displays using styling and creative imagination skills styled to suit the company’s customer and increase sales on all departments


Sales Advisor

The Dune Group

Apr 2010 - Jun 2012
  • Excellent customer service skills and mystery shop pass rate • Understanding company targets, how to push sales to meet targets alone and within a team • Collating & processing company figures and trading conditions to complete weekly trade reports • Good communication skills with staff and customers to resolve any queries or compaints


Sales Advisor

Faith Shoes

May 2008 - Mar 2010
  • • Extensive material and product knowledge used to advise during sales conversations • Able to work within a team as well as using my own initiative to complete tasks/meet targets • Trained how to introduce add on sales and increase profits



BA(Hons) Fashion Retail Management

Birmingham City University

Aug 2011 - Jun 2014
  • Fashion Marketing, Event Management, Buying & Merchandising, Trend Forecasting & Product Development, International Retailing, Visual Merchandising


Foundation Diploma in Art Design

Stourbridge College

Aug 2010 - Jul 2011
  • Studying Fine art, 3D design, textiles and fashion, graphic design and photography before specialising in Fashion Promotion.


UAL Drawing Certificate

Stourbridge College

Aug 2010 - Jul 2011
  • UAL Drawing Certificate


3 A Levels in Art and Design, Textiles, English Language, 1 AS Level in Human Biology

King Edward VI College

Aug 2008 - Jun 2010
  • 3 A Levels in Art and Design, Textiles, English Language, 1 AS level in Human Biology


12 Gcses Achieved A*-b: Including English, Maths, Science, IT, French and Geography

The Kingswinford School

Aug 2003 - May 2008
  • 12 GCSEs achieved A*-B: Including English, Maths, Science, IT, French and Geography