Gemma Kennedy
Available

Gemma Kennedy

Community and Influencer Outreach ManagerGlasgow, United Kingdom
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Gemma Kennedy
Available

Gemma Kennedy

Community and Influencer Outreach ManagerGlasgow, United Kingdom
About me
I am currently the Influencer Outreach manager for PSONA Social (formerly Yomego). I am responsible for developing influencer outreach as a core service for the company. I work with key bloggers and influencers to develop and implement outreach campaigns that increase brand awareness and loyalty. I provide new business support and tailor our outreach approach for both campaigns and business as usual activation. In addition, I up sell additional influencer outreach campaign ideas to current clients to increase outreach effectiveness My role includes supporting the Community Management team by managing client communities and assisting in content planning and working across various departments to develop best in class outreach solutions; including web development and creative. I was previously a social media manager and have several years of experience of social media management. I've worked with clients such as Amazon Appstore UK, Eaglemoss and Emma's Diary. I have also assisted in building both social and influencer strategies for brands in the mobile gaming, financial, partwork publication, travel and beauty industries. Working across these industries has involved researching, analysing and creating content for various audiences including families, mobile gamers, business owners and film and TV enthusiasts.
Work history
    PSONA Limited logo
    PSONA Limited logo
    Head of OutreachPSONA Limited
    Glasgow, United KingdomFull Time
    At PSONA Social I am responsible for developing influencer outreach as a core service for the company. I work with key bloggers and influencers to develop and implement outreach campaigns that increase brand awareness and loyalty. I provide new business support and tailor our outreach approach for both campaigns and business as usual activation. In addition, I up sell additional influencer outreach campaign ideas to current clients to increase outreach effectiveness My role includes supporting the Community Management team by managing client communities and assisting in content planning and working across various departments to develop best in class outreach solutions; including web development and creative.
    Social Media Manager
     - Glasgow, United KingdomFull Time
    At AIMS Media I was responsible for managing social profiles for clients, and developing them to easily identify clients' profiles as part of a brand. I created unique, shareable content for each social profile and implemented Facebook ad campaigns. I was required to meet regularly with clients to discuss their social accounts, and find out what they would like to achieve from their social accounts each week. I developed ways to achieve these targets and make them my own personal targets. I also created social campaign proposals for clients, to maximise social reach and engagement, and also to utilise social to increase business sales.
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Skills
  • Social Media
  • Influencer Engagement
  • Influencer Management
  • Influencer Outreach
  • Influencers
  • Marketing
  • Digital Maketing
  • Community Management
Education
    MA Scottish Literature/Comparative Literature
     -