Gemma Kennedy

Community and Influencer Outreach Manager

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  • LevelMid Level
  • LocationGlasgow, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBusiness Development Director - Social Media Manager - Community Manager

About me

I am currently the Influencer Outreach manager for PSONA Social (formerly Yomego). I am responsible for developing influencer outreach as a core service for the company. I work with key bloggers and influencers to develop and implement outreach campaigns that increase brand awareness and loyalty. I provide new business support and tailor our outreach approach for both campaigns and business as usual activation. In addition, I up sell additional influencer outreach campaign ideas to current clients to increase outreach effectiveness My role includes supporting the Community Management team by managing client communities and assisting in content planning and working across various departments to develop best in class outreach solutions; including web development and creative. I was previously a social media manager and have several years of experience of social media management. I've worked with clients such as Amazon Appstore UK, Eaglemoss and Emma's Diary. I have also assisted in building both social and influencer strategies for brands in the mobile gaming, financial, partwork publication, travel and beauty industries. Working across these industries has involved researching, analysing and creating content for various audiences including families, mobile gamers, business owners and film and TV enthusiasts.

Locked Pro Plan feature

Skills

  • Social Media
  • Influencer Engagement
  • Influencer Management
  • Influencer Outreach
  • Influencers
  • Marketing
  • Digital Maketing
  • Community Management

Companies I’ve worked with

View all
  • PSONA Limited

    PSONA Limited

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    • Advertising

Work history

Currently

Head of Outreach

PSONA Limited

May 2015
  • Glasgow, United Kingdom
  • Full Time
  • At PSONA Social I am responsible for developing influencer outreach as a core service for the company. I work with key bloggers and influencers to develop and implement outreach campaigns that increase brand awareness and loyalty. I provide new business support and tailor our outreach approach for both campaigns and business as usual activation. In addition, I up sell additional influencer outreach campaign ideas to current clients to increase outreach effectiveness My role includes supporting the Community Management team by managing client communities and assisting in content planning and working across various departments to develop best in class outreach solutions; including web development and creative.

2015

Social Media Manager

AIMS Media

Sep 2014 - May 2015
  • Glasgow, United Kingdom
  • Full Time
  • At AIMS Media I was responsible for managing social profiles for clients, and developing them to easily identify clients' profiles as part of a brand. I created unique, shareable content for each social profile and implemented Facebook ad campaigns. I was required to meet regularly with clients to discuss their social accounts, and find out what they would like to achieve from their social accounts each week. I developed ways to achieve these targets and make them my own personal targets. I also created social campaign proposals for clients, to maximise social reach and engagement, and also to utilise social to increase business sales.

2014

Marketing Assistant

Havelock Consulting

Nov 2012 - Sep 2014
  • Stirling, United Kingdom
  • Full Time
  • At Havelock Consulting I was responsible for social media, copywriting for websites, image editing, creating Wordpress websites and Facebook advertising campaigns. Havelock Consulting provide clients with a great understanding of their business needs and clients’ desires, their demographics, the task ahead and, ultimately the project's goals or targets. Finding out exactly what the client needs and delivering that is our central purpose. I enjoy helping clients to reach their marketing potential through the use of Social Media. We have shown that, with active participation in Social Media, our clients can really expand their customer reach and engagement. Havelock Consulting has a proven track record of placing clients, their companies and their brands in the places that get them noticed. Havelock Consulting provides the following services with a keen eye on quality, delivering marketing solutions in a cost effective and efficient manner.

Education

2012

MA Scottish Literature/Comparative Literature

University of Glasgow

Sep 2008 - Jun 2012