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Gemma Walsh

Marketing Executive

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  • LevelMid Level
  • LocationBexley, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Event Manager - Publicist

Projects

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About me

A 1st Class BA (Hons) Graduate from the University of Creative Arts, currently seeking a new challenge in the entertainment industry in order to utilise my love of music and arts and my energy and innovation for a dynamic and forward-thinking brand. An extensive working background which has seen various positions held, including internationally, has embedded a valuable work ethic and desire to grow, making my work, not just about the task, but also the effective and creative interpretation.

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Skills

  • Events
  • Blogs
  • Market Research
  • Social Media Marketing
  • Web Content
  • Creative Direction
  • Communications
  • Indesign
  • Photoshop
  • Copywriting
  • Digital Marketing
  • Brand Management
  • Art Direction
  • Communication
  • PR
  • Marketing
  • Budget Management
  • Live Music
  • Brand Partnerships
  • Data Analysis
  • Web Development
  • Photographic Direction

Work history

Currently

Marketing Executive

Starwood Hotels & Resorts

Apr 2017
  • London, United Kingdom
  • Full Time
  • Partnerships & Events Specialist - Work with digital, social and PR teams to set goals and create campaign calendars throughout the year - Trend forecast and include emerging trends in campaign plans - Attend monthly strategy meetings with sales and revenue teams to analyse monthly and YTD figures and set sales targets - Manage the production of monthly Live @ Aloft gigs and communicate with artists, management and technical team to ensure a smooth running of the show - Work with external media partners and third party listings to gain maximum event exposure - Source external art partners and designers for in-house installations - Source new food and beverage partners for bar and restaurant pop ups - Work alongside hotel food and beverage outlets on the rebranding of new bar and restaurant concepts - Work closely with PR team to create positioning statements and press releases for new activations - Manage the branding process with design agency and oversee the production of creative assets - Design hotel collateral material using InDesign & Photoshop - Direct and curate a range of brand and lifestyle photo and video shoots with creative agency - Analyse previous campaign data and lead monthly presentations to update hotel management on results and pitch new ideas - Manage marketing budgets and input purchase orders - Seek out new partnership opportunities and manage existing relationships - Collaborate with other departments to set goals in line with business objectives

2017

Digital Marketing Executive

My Tailor-Made Holiday

Feb 2016 - Apr 2017
  • London, United Kingdom
  • Full Time
  • - Kept content updated across all brands through copywriting and editing webpages ensuring all content was in line with SEO campaigns - Managed social media platforms through planning and scheduling engaging content - Managed social media budget and distributed across paid social campaigns - Maintained email marketing calendar and created weekly newsletters in line with current travel trends - Managed the company blog through copywriting and outsourcing guest bloggers - Managed PR relationship and worked closely on various campaign activations and brand events - Designed a variety of artwork including posters, brochures & web banners using Adobe Creative Suite - Kept on top of industry trends, marketing tools and competitor activity - Analysed campaign success using various analytical tools - Worked closely with the digital agency to develop PPC & SEO strategies

2016

Studio Assistant

Hellavagirl

Dec 2015 - Feb 2016
  • Dunstable, United Kingdom
  • Freelance
  • - Worked with head designer to maintain the design studio - Assisted with pre-production, developing collections and brainstorming new ideas - Supported with the production of photoshoots, fashion film and catwalk events - Created content for online presence and social media platforms - Helped to launch a Kickstarter Campaign and online distribution plan

2015

Marketing Intern

Imagine Travel

Jun 2015 - Dec 2015
  • London, United Kingdom
  • Internship
  • INTERNSHIP: - Wrote & scheduled blog posts - Proofread, wrote copy and sourced images for both digital & print campaigns - Updated social media platforms daily - Contributed to email & postal marketing campaigns by assisting with the creation and distribution of promotional material TRAVEL COORDINATOR: - Supported busy sales teams by overseeing confirmed bookings and ensuring the client’s needs were met throughout - Thoroughly proofed and assembled travel documentation, implemented client requests and liaised with external suppliers to ensure that communication between airlines, clients and suppliers was accurate and to a high standard

2013

Aug 2013 - Oct 2013
  • France
  • Freelance
  • I was chosen to represent my university as the Events Manager for the Crysalis ‘Lace Effects’ Project. The project took place at La Cité Internationale de la Dentelle et de la Mode France and involved the organisation of a catwalk launch event, using the graduate design collections from my university in conjunction with the opening of the Crysalis ‘Lace Effects’ Exhibition.

2015

PR Assistant

Lee Publicity

Sep 2011 - Aug 2015
  • London, United Kingdom
  • Freelance
  • - Managed all press call-ins, tracked samples and liaised with press and clients to ensure an efficient process - Managed the company interns and delegated their daily tasks - Hosted showroom appointments with press & media relations and maintained high showroom standards - Supported with the production of various events and press days - Maintained client relationships and responded to media enquiries - Assisted PRs with general admin duties; collated weekly PR coverage, wrote copy for press releases and kept up to date with industry trends

2011

Event Assistant

Pukka Up

May 2011 - Sep 2011
  • Spain
  • Full Time
  • - Adapted and successfully worked as part of a multicultural team, overcoming language barriers to maintain an optimum level of sales - Used initiative to tailor sales pitches to a variety of clientele whilst maintaining high energy and a positive brand image - Reached weekly sales goals and proved successful in various incentives - Offered a high level of service during weekly events and maintained a good customer relationship throughout all aspects of their journey

Education

2013

BA(Hons) Fashion Communication and Promotion First Class Honours Degree

University for the Creative Arts

Sep 2010 - Jun 2013
  • London, United Kingdom
  • Modules: Style Past, Present and Future, Styling Identity, Fashion Publications, PR & Social Media, Fashion Film, Industry Awareness, Innovation for Industry Final Major Project: White Label Project Dissertation: What is the enduring appeal of rave culture and can it be considered a subculture? A study into the UK’s biggest youth culture in order to establish whether or not it should be ‘considered’ authentic in today’s society.

2009

Level 3 Diploma in Fashion Retail

Fashion Retail Academy

Sep 2008 - Sep 2009
  • London, United Kingdom
  • Modules: Fashion Marketing, Buying, Visual Merchandising & Retail Managment