Gemma Walsh

Brand Manager

Mid Level
London, United Kingdom
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About me

An award-winning marketing professional and passionate foodie operating in the hospitality industry, with a proven track record in delivering successful marketing campaigns for a variety of premium and luxury hotel, bar and restaurant brands. Expertise that spans relaunch & reopening marketing strategies, marketing plans (short term/long term), partnership management, communications, brand development, event planning, digital marketing (website, social media, paid campaigns) and all things creative (design, content curation, photography & videography).

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  • Events
  • Blogs
  • Market Research
  • Social Media Marketing
  • Web Content
  • Creative Direction
  • Communications
  • Indesign
  • Photoshop
  • Copywriting
  • Digital Marketing
  • Brand Management
  • Art Direction
  • Communication
  • PR
  • Marketing
  • Budget Management
  • Live Music
  • Brand Partnerships
  • Data Analysis
  • Web Development
  • Photographic Direction
  • Band Management
  • Content
  • Copywriting Skills
  • Social Media Management
  • Design
  • Brand Strategy

Companies I’ve worked with

  • M

    Marriott International

    • L

      La Cité Internationale de la Dentelle et de la Mode

      • P

        Pukka Up

        • L

          Lee Publicity

          Work history


          Apr 2019
          • Europe
          • Full Time
          • Lead brand marketing initiatives across Europe to build awareness and position global brand strategy. Provide marketing support for over 160 hotels across Europe, including new openings and renovations. Manage creative and media agencies to develop marketing campaigns and ensure brand standards are met in marketing communications. Led the roll-out new global brand visual identity, localising marketing assets and implementing updated brand collateral across 96 European hotels. Work closely with cross-functional global and continent team to develop strategic initiatives that drive brand awareness and top-line performance in Europe. Activate brand partnerships through exclusive experiences and innovative programming, including the launch of key brand partner Manchester United. Create media briefs for paid marketing initiatives, including the launch of Marriott Hotel’s Let Your Mind Travel campaign which generated 94m+ impressions to date. Successfully pulled through the Sheraton brand transformation to first hotel in Europe and supported with the renovation and reopening event.


          Senior Marketing Executive

          Marriott International

          Apr 2017
          • London, United Kingdom
          • Full Time
          • Developed and implemented innovative 360° marketing campaigns for multiple hotel, bar and restaurant brands in the UK & Ireland. Responsible for driving and executing fully-integrated marketing strategies across all paid, owned and earned channels. Successfully led the rebrand and relaunch of two bar and restaurant outlets, generating a revenue increase of 15% year over year. Played a pivotal role in roll-out of new meetings and events packages across 5 London hotels with the implementation of a fully-integrated marketing strategy. Collaborated with cross-discipline teams on strategic initiatives with key accountability for driving return on investment. Effectively negotiated partnership agreements for various bar and restaurant activations, including the launch of a new afternoon tea concept which generated a revenue increase of 900% year over year. Worked closely with external design and production agencies to curate high quality and engaging content and marketing materials.


          Digital Marketing Executive

          My Tailor-Made Holiday

          Feb 2016 - Apr 2017
          • London, United Kingdom
          • Full Time
          • Contributed to the execution of digital marketing campaigns for multiple B2C travel brands, ensuring they were aligned with the wider marketing and sales strategy. Maximised PPC strategy and ensured website content was SEO optimized. Managed email marketing calender and led the design of a new template. Managed social media platforms and paid social media calenders Created and distributed weekly Google Analytics and Facebook Ad reports. Led the creative development of a new travel brand and helped to set the visual identity, build new website and grow social media platforms Redesigned online quote system to improve customer journey, increasing enquiries by 5% year on year. Organised and acted as a brand ambassador at company tradeshows and events.


          Studio Assistant


          Dec 2015 - Feb 2016
          • Dunstable, United Kingdom
          • Freelance
          • Worked with head designer to maintain the design studio. Assisted with pre-production, developing collections and brainstorming new ideas. Supported with the production of photoshoots, fashion film and catwalk events. Created content for online presence and social media platforms. Helped to launch a Kickstarter Campaign and online distribution plan.


          Marketing Assistant

          Imagine Travel

          Jun 2015 - Dec 2015
          • London, United Kingdom
          • Internship
          • Six month fixed term placement to assist the marketing manager with day-to-day marketing tasks. Created quality content for website, email campaigns and blog posts. Managed social media channels and created content calendars. Coordinated artwork production for trade/consumer advertising.


          Aug 2013 - Oct 2013
          • France
          • Freelance
          • I was chosen to represent my university as the Events Manager for the Crysalis ‘Lace Effects’ Project. The project took place at La Cité Internationale de la Dentelle et de la Mode France and involved the organisation of a catwalk launch event, using the graduate design collections from my university in conjunction with the opening of the Crysalis ‘Lace Effects’ Exhibition.


          PR Assistant

          Lee Publicity

          Sep 2011 - Aug 2015
          • London, United Kingdom
          • Freelance
          • Supported London press office with daily administrative tasks and acted as a first point of contact for journalists and media contacts. Wrote and distributed press releases and statements, managed databases and compilied weekly coverage reports. Supported PR managers with the development of large scale campaigns, press days, screenings, events and photoshoots.


          Event Assistant

          Pukka Up

          May 2011 - Sep 2011
          • Spain
          • Full Time
          • Adapted and successfully worked as part of a multicultural team, overcoming language barriers to maintain an optimum level of sales. Used initiative to tailor sales pitches to a variety of clientele whilst maintaining high energy and a positive brand image. Consistently reached weekly sales goals and proved successful in various incentives. Offered a high level of service during weekly events and maintained a good customer relationship throughout all aspects of their journey.



          BA(Hons) Fashion Communication and Promotion First Class Honours Degree

          University for the Creative Arts

          Sep 2010 - Jun 2013
          • London, United Kingdom
          • Modules: Style Past, Present and Future, Styling Identity, Fashion Publications, PR & Social Media, Fashion Film, Industry Awareness, Innovation for Industry Final Major Project: White Label Project Dissertation: What is the enduring appeal of rave culture and can it be considered a subculture? A study into the UK’s biggest youth culture in order to establish whether or not it should be ‘considered’ authentic in today’s society.


          Level 3 Diploma in Fashion Retail

          Fashion Retail Academy

          Sep 2008 - Sep 2009
          • London, United Kingdom
          • Modules: Fashion Marketing, Buying, Visual Merchandising & Retail Managment



          2018 Outlet Concept Activation Award

          Marriott International

          • Recognised for the successful rebrand and relaunch of Maskelyne & Cooke Bar at Le Meridien Piccadilly.


          2017 Outlet Concept Activation Award

          Marriott International

          • Recognised for building a successful partnership with Chapel Down and reinventing the outdoor terrace at the Terrace on Piccadilly.