Gemma Walsh Brand Manager | The Dots
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Gemma Walsh

Brand ManagerLondon, United Kingdom
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Gemma Walsh

Brand ManagerLondon, United Kingdom
About me
An award-winning marketing professional and passionate foodie operating in the hospitality industry, with a proven track record in delivering successful marketing campaigns for a variety of premium and luxury hotel, bar and restaurant brands. Expertise that spans relaunch & reopening marketing strategies, marketing plans (short term/long term), partnership management, communications, brand development, event planning, digital marketing (website, social media, paid campaigns) and all things creative (design, content curation, photography & videography).
Projects
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Work history
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    Brand ManagerMarriott International
    EuropeFull Time
    Lead brand marketing initiatives across Europe to build awareness and position global brand strategy. Provide marketing support for over 160 hotels across Europe, including new openings and renovations. Manage creative and media agencies to develop marketing campaigns and ensure brand standards are met in marketing communications. Led the roll-out new global brand visual identity, localising marketing assets and implementing updated brand collateral across 96 European hotels. Work closely with cross-functional global and continent team to develop strategic initiatives that drive brand awareness and top-line performance in Europe. Activate brand partnerships through exclusive experiences and innovative programming, including the launch of key brand partner Manchester United. Create media briefs for paid marketing initiatives, including the launch of Marriott Hotel’s Let Your Mind Travel campaign which generated 94m+ impressions to date. Successfully pulled through the Sheraton brand transformation to first hotel in Europe and supported with the renovation and reopening event.
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    Senior Marketing ExecutiveMarriott International
    London, United KingdomFull Time
    Developed and implemented innovative 360° marketing campaigns for multiple hotel, bar and restaurant brands in the UK & Ireland. Responsible for driving and executing fully-integrated marketing strategies across all paid, owned and earned channels. Successfully led the rebrand and relaunch of two bar and restaurant outlets, generating a revenue increase of 15% year over year. Played a pivotal role in roll-out of new meetings and events packages across 5 London hotels with the implementation of a fully-integrated marketing strategy. Collaborated with cross-discipline teams on strategic initiatives with key accountability for driving return on investment. Effectively negotiated partnership agreements for various bar and restaurant activations, including the launch of a new afternoon tea concept which generated a revenue increase of 900% year over year. Worked closely with external design and production agencies to curate high quality and engaging content and marketing materials.
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Skills
  • Events
  • Blogs
  • Market Research
  • Social Media Marketing
  • Web Content
  • Creative Direction
  • Communications
  • Indesign
  • Photoshop
  • Copywriting
  • Digital Marketing
  • Brand Management
  • Art Direction
  • Communication
  • PR
  • Marketing
  • Budget Management
  • Live Music
  • Brand Partnerships
  • Data Analysis
  • Web Development
  • Photographic Direction
  • Band Management
  • Content
  • Copywriting Skills
  • Social Media Management
  • Design
  • Brand Strategy
Education
    BA(Hons) Fashion Communication and Promotion First Class Honours DegreeUniversity for the Creative Arts
     - London, United Kingdom
    Modules: Style Past, Present and Future, Styling Identity, Fashion Publications, PR & Social Media, Fashion Film, Industry Awareness, Innovation for Industry Final Major Project: White Label Project Dissertation: What is the enduring appeal of rave culture and can it be considered a subculture? A study into the UK’s biggest youth culture in order to establish whether or not it should be ‘considered’ authentic in today’s society.
    Level 3 Diploma in Fashion RetailFashion Retail Academy
     - London, United Kingdom
    Modules: Fashion Marketing, Buying, Visual Merchandising & Retail Managment
Awards
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    2018 Outlet Concept Activation AwardMarriott International
    Recognised for the successful rebrand and relaunch of Maskelyne & Cooke Bar at Le Meridien Piccadilly.
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    2017 Outlet Concept Activation AwardMarriott International
    Recognised for building a successful partnership with Chapel Down and reinventing the outdoor terrace at the Terrace on Piccadilly.