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Driven and confident communicator, with several published articles covering human-interest stories, international development topics, and fashion. Has a genuine interest in promoting fashion with integrity. Experience within cross-departmental communication roles, including handling of PR activities and web and social media advertising, events and campaigns, Including digital content creation - built over 5 years. Eager to combine working knowledge of marketing and press relations with a particular focus on digital PR.
Assisting the CNN International Press Office team to support the overall communication strategy, working across consumer and commercial campaigns.
Managing and developing regional partnerships in UK&I (managing Belfast, Sheffield and Birmingham accounts) by seeding the development of the UBER brand; through localised partnerships with businesses, events, nightclubs, restaurants, charities, bloggers and influencers, to generate first time riders (FTR) using web and social media advertising to drive customer acquisition and commercial partners.
♣ Compiling monthly media coverage ♣ Responsible for showroom ♣ Answering and routing all calls accordingly ♣ Organising call-ins for the press and VIP clients
♣ Collating weekly print coverage ♣ Handling incoming calls and routing them appropriately ♣ Maintaining cleanliness of showroom ♣ Assisting the styling team with preparation for London fashion week SS16. This included collecting samples and dressing models
Gaining first-hand experience in a varied fashion and PR role. Introduction to multiple in-house databases used within the industry, including PR Shots, Gorkana and Fashion monitor.
Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.