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George Dennis 33 Nevill Road, Stoke Newington, London N16 8SW Phone: 07967739872 Email: firstname.lastname@example.org PROFILE Over the past year at Mediacom I have equipped myself with a solid digital skillset in paid social advertising. During my time on the Sky account I have helped to manage two of their largest social campaigns to date; Sky Q and Start of the Season, both of which employed highly detailed targeting and focussed on brand awareness. This experience has taught me to plan, deliver and report on digital campaigns of serious scale. I have found this role demanding and rewarding in equal measure and now hope to find a new challenge in a more creative role. EXPERIENCE Mediacom, Digital Executive on Sky Account • Planning and implementing campaigns for Sky Sports, Movies & Broadband on paid social platforms and Doubleclick for Advertisers • Weekly campaign reporting to client on all major social channels • The campaign management element of the role demanded that tracking was effectively put in place and publishers were not falling short on performance (metrics included engagement rates, viewability and interaction rate) • Helping to devise social strategies for Sky’s larger campaigns with the client Trigger Social, Social Strategist Jul 2014 – Dec 2014 • Copywriting for the website and blog and was responsible for social strategy for reactive campaigns (examples available on request) • Devised reactive social content for Puma, Macmillan and Movember and briefed out the ideas to freelance creative teams Verdigris Music Management, Assistant Nov 2013-Mar 2014 • Whilst completing law conversion I assisted Jungle’s manager, organizing US tour accommodation and ensuring that appropriate ticket links were available online The Daily Telegraph (Internship) May – Jul 2013 • Several articles published on the Telegraph website, including live blogs from the first London Men’s Fashion Week and interviews with graduate designers from London College of Fashion (articles available on request) • Provided Twitter and Instagram coverage of Men’s Fashion Week from Telegraph accounts AI PR (Internship) Mar – May 2013 • Gained a valuable insight into how fashion press industry operates working for clients such as JW Anderson, Sunspel and APC Sunspel Clothing Jul 2011 – Mar 2013 • Initially Redchurch Street assistant store manager, went on to work in a wholesale capacity independently showcasing the brand’s AW12 collection at the Capsule Trade Fair in Paris & at Sunspel’s Dean St Showroom for UK clients EDUCATION BPP Law School Sept 2013 – Jun 2014 • Graduate Diploma in Law, commendations in Contract, Trust, Analysis and Dissertation module. • This course condensed four years of studying into one and has equipped me with strong analytical skills, a capacity for focused work and a solid understanding of contractual documents. University of Birmingham Sept 2007 – June 2010 • BA, English Literature (2.1) Awarded firsts in dissertation and one finals paper. Contributed sports and social media pieces to the university paper. Hosted weekly radio show on Burn FM (university radio station) throughout second and third year Latymer Upper School 2000-2007 •
Digital Account Executive