About me

I’m a London-based Senior Designer / Visual Artist, specializing in brand identity, concept development, spatial design and moving image. I’ve worked with creative agencies including Rosie Lee, Bartle Bogle Hegarty, Neighbour and HarrimanSteel, on projects for Nike, House of Hackney, Puma, Audi, Pretty Green, Beats and Extinction Rebellion among others.

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Projects

• 3

  The Drop – Visual IdentityAn online suit-tailoring brand, priding themselves on the ‘perfect fit’. This was developed into a concept for the visual identity, which at its core has a logo of two halves, perfectly slotted together. The simplicity of the logo allows it to become a dynamic device for material, pattern and colour – all key considerations in the tailoring experience.
• 3

  Nike Air Max Day Hong Kong (completed at Rosie Lee)Concept and installation design for Nike's largest ever international celebration of the iconic Air Max sneaker, working as part of a team of talented individuals at Rosie Lee London. Check out the full case study on Rosie Lee's site: https://rosieleecreative.com/work/nike-air-max-day-2016/
• 1

  Puma Motorsport – Visual IdentityAsked to create public awareness for Puma’s long-standing involvement in the highest levels of Motorsport, we took the opportunity to create an identity that places performance and engineering in the DNA of the cat itself.
• The Gigantic Change: Animation starring Whoopi GoldbergA story of hope set in the future, looking back at how the world came together to try to save the environment. The film, created for Extinction Rebellion, shows that a brighter future is in fact possible, where we live in harmony with nature rather than being its master. Collaboration with Nicola Jane Francis. The film launched with a bespoke website, thegiganticchange.com: Your guide to taking action on the climate.
• 3

  Nike — Beijing Air Research CentreWorking to the brief of ‘Just Go Bigger’ for the launch of the Air Max 720, at Rosie Lee we created an ‘Air Research Centre’ designed to feel like an experiment lab, for consumers to explore and interact with.
• LuckyTrip App — Visual IdentityThe people behind the app, which creates a trip for you in just one tap, wanted to encourage users to keep tapping until something came up that was just perfect. This informed the decision to make the logo itself a ‘lucky button’, shaped as a location marker, putting that feeling of exciting travel mystery at the heart of the brand’s identity.

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Projects credited in

• Air Max Day Shanghai - 2017

Work history

Senior Designer / Art DirectorThe Garage Soho
Jun 2016London, United KingdomFreelance
Brand identity, concept development and visual strategy for a range of startups and established brands.
Co-Director, The Gigantic ChangeExtinction Rebellion
Jan 2020 - Jul 2020London, United KingdomFull Time
Co-Writer & Co-Director of The Gigantic Change animated short for Extinction Rebellion, starring Whoopi Goldberg. Watch the film here: thegiganticchange.com

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Skills

• Concept Development
• Brand Identity
• Logo Design
• Typography
• Spatial Design
• Client Presentation
• Adobe Photoshop
• Adobe Indesign
• Abobe Illustrator
• Adobe After Effects

Education

Bachelor of Arts (BA) Camberwell College of Arts (UAL)
Oct 2005 - Jul 2008London, United Kingdom
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Foundation Diploma in Art and DesignKingston University
Sep 2003 - Jun 2004London, United Kingdom