About me
My employers, colleagues & business partners consider me a "Swiss-army-knife" in online marketing, with a true passion for E-commerce, Social Media, Email, SEM marketing & creating meaningful and engaging presentations. My wishes are to create unique websites, campaigns & presentations, not only award-winning ones but truly heart-felt ones that genuinely speak to each individual personally, via utilizing the powers of personalization, spot-on content, pixel-perfect design and the latest technologies & discoveries in digital marketing. By combining the above with my diverse experience in many aspects of Online & Offline Marketing, ranging from promotions, sales growth, inbound marketing and communicating with all external contacts, I am able to see the big picture and satisfy both the company’s and clients' needs.
One of my main “hidden” values in all the teams I had the pleasure to manage, was to constantly help not only my team members, but the whole company in both a technical & consulting base through my knowledge of technical skills. Tech savvy on most aspects, both in hardware, gaming and software, I use my abilities in both personal or team briefs and tasks.
Work history
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DirectorSensei Minimal LTD
London, United KingdomFreelance
Created and managing my personal company, with activities ranging from Digital Marketing Consultancy and Ecommerce Building, to Stock Photography and Website Templates.
• Utilizing the digital marketing knowledge and experience of our team, we provide effective consultancy and management of digital marketing accounts in Facebook Business Manager, Instagram Marketing, Google Adwords, Google Analytics, SEO & Email Marketing.
• Building ecommerce websites from scratch, using the Shopify ecommerce platform.
• Creating and effectively selling website & email themes and templates for various verticals, utilizing the experience in ecommerce & email marketing.
• Photoshooting, editing and publishing stock photographs to various markets (Getty Images / iStock, Shutterstock, Unsplash).
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Marketing and Advertising ManagerBuldoza.gr
Athens, GreeceFull Time
Marketing Manager for both online and offline media for one of the fastest-growing ecommerce website operating in Greece, founded in 2010 offering best brands for clothing, personal care and home products.
• Reporting directly to the CEO
• Utilizing most tools available at a Digital Marketing disposal, including Facebook, Instagram, SEO, Google Adwords, YouTube Marketing, Email Marketing, Google+, Affiliate Marketing and Dynamic Retargeting in order to help the company achieve from 2012 to 2016 a user growth of 600%, an email database growth of 908% and a revenue growth of 151%
• Creating meaningful presentations for both e-business clients and internal use, utilizing Adobe Photoshop, Microsoft Powerpoint & Apple Keynote, as well as infographics for consumers, clients & internal use, mostly made using Adobe Photoshop & HTMS/CSS.
• Merging online and offline media by creating, setting up, monitoring and planning the TV, Viber, SMS and Print media campaigns, collaborating directly with the television channels' representatives, SMS and integrating Printing service providers
• Managing a total annual marketing budget of approximately 500.000 Euros for the above marketing channels, reporting directly to the CEO, fully responsible for all marketing and communication activities, constantly identifying new trends and using them effectively for the company's goals
• Using platforms and tools like Google Analytics & SAP ERP for both strategic and on-the-go decision making through data driven insights and company reports
• Having expertise with platforms like Richrelevance, Monetate and Experian for on-site real time recommendations, personalization, multi-variate testing and top-notch Email marketing campaigns
• Using most capabilities of Microsoft Commerce Server (ASP.NET) and my personal knowledge of HTML, CSS and Javascript plus the experience of using Photoshop, Illustrator, Dreamweaver and most of Adobe's Master Collection Suite for co-ordinating up to 3 different development and design teams, into making the ecommerce website the most versatile and up to date possible, resulting in a 66% raise of conversion rate from 2012 to 2016
• Managing all the above aspects for both achieving personal skill expertise and project leading for a team of up to 8 people, plus coordinating the teams of Buldoza and Plaisio or external contractors for shared ecommerce & marketing projects or integrations
• Using every knowledge obtained in parallel projects of the company, such as running the ecommerce websites & e-marketing campaigns of partner companies, with annual revenues up to 2 million Euros
• Actively collaborating in the hiring & training process of new associates in every aspect of their marketing tasks, focusing on the company's core values and goals, plus publicly speaking in conferences for best cases and practices
• Exhibiting strong team working and managing skills with the ability to adapt to a fast-paced work environment, utilizing critical and quick decision thinking and an analytical data-driven mindset
• Helping with most of the technical & problem-solving issues for both the company and its clients (consumers or e-business partners), ranging from purely IT issues to software or platform improvements
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Skills
- Email Marketing
- Social Media Marketing
- SEM
- SEO
- TV Advertising
- Directing Photoshoot
- Affiliate Marketing
- Digital Marketing
- Management
- Microsoft Office
Education
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MeteorologyAristotle University of Thessaloniki (AUTH)
- Thessaloniki, Greece
Aristotle University, Geology Dept.