George Petmezas

Marketing, PR & Events / Music Industry

  • LocationLondon, United Kingdom

About me


I have lived and worked in four different countries, consolidating a wide multicultural experience and a diversified understanding of the international music scene and industry. I am highly creative, well-organised and self-motivated, with proven marketing, writing and communication skills. Keeping a decidedly positive stance, I draw inspiration from motivating my colleagues while respecting the function of roles within a team. I have strong experience in decision making and delivering under pressure without compromising my attention to priorities, details and overall quality. My internship at the Canadian human rights organisation, Equitas trained me in events planning and coordination under highly demanding and challenging circumstances. My experience there helped me define my goals and decide to follow a career in Marketing and Events in the Arts field. Moving to London for its unique music scene and in order to gain expertise in the cultural industry, I studied Sociology of Culture at the L.S.E. After completing my MSc, I started working as a Marketing Intern at the record label Nonclassical, founded and directed by composer Gabriel Prokofiev, promoting cutting edge contemporary classical music through releases and live concerts in London. Some of my main tasks have been curating the label’s key artists profiles on Bandcamp, carrying out an international market research for the manufacturing of a new release series, and participating in the preparation and coordination of the label’s live music events. On my own initiative, I also did a comparative research on the overall presence of related record labels and music organisations, and presented to the Marketing Manager and the Label Manager a report of marketing ideas regarding the future of the organisation. Although this was initially a 3-month internship, my contribution to the organisation, my critical thought and my drive to learn led the Marketing Manager to assign to me the overall review and assessment of the social media presence of Nonclassical artists, along with the task of delivering a detailed short-term marketing plan for the label’s key artists. The successful delivery of this project within tight deadlines, while participating in the heavy program of live events, persuaded the Manager to propose me to lead a 2-month Marketing Campaign promoting the label’s new deal with Apple Music. During this last period, I planned, designed and monitored the campaign on the social media, and finally presented a review of the results for its evaluation by the marketing team. The campaign was assessed as highly successful, taking into consideration the steady increase of the sales and followers, my creativity regarding the content posted, my understanding of the distinct language of each social media platform, my grasp and promotion of the Nonclassical character and image, and the flexibility and adaptability of my approach based on the team’s feedback and the audience’s reactions during the campaign.



  • Advertising
  • Marketing PR
  • Travel
  • Presenting
  • Human Interest
  • Project Management
  • Web Content
  • Event Organisation
  • Communications
  • Music Journalism
  • Music Marketing
  • Social Media Content Management
  • Critical Creative Thinking
  • Music and Creative Events
  • Multicultural Sensitivity

Work history


Marketing Intern


Nov 2015
  • Currently intern at the Nonclassical record label, promoting cutting edge contemporary classical releases and club nights in London, around the UK, and at events and festivals in Europe and beyond. • Collaborating with Record Label and Events Manager on marketing campaign strategies and ideas. • Managing social media platforms(Twitter,Facebook,Instagram). • Analysing social media data to assess optimal way to engage and increase followers. • Writing copy about artists, upcoming events. • Conducting research, liaise, and developing relationships with external organisations and media contacts to promote concerts. •Creating listings •Collating press material •Assisting on editing the newsletter •Updating newsletter contacts •Conducting research funding bodies and potential sponsors • Keeping abreast of contemporary classical music scene, going to gigs and feeding back on new trends, ideas, interesting nights, and performers.



Equitas International Centre FOR Human Rights Education

Mar 2014 - Jul 2014
  • Participated in the International Experience Canada work-exchange program and worked as education intern for Equitas, one of the most active Canadian human rights organisations operating since 1967 internationally. 5-month internship during the preparation and conduct of the International Human Rights Training Program. The IHRTP is the major training program conducted by Equitas in Canada with participants, HR defenders and educators, from 50 countries. • Compiled a report synthesising multinational activities of the organisation and conducted extensive literary research. As a result of its presentation to the directors, this was implemented in the organisation's IHRTP program. • Codified and analyzed qualitative data preceding the IHRTP program. The data consisted of survey responses by the 82 participants regarding HR region-specific issues. Presenting the data in an accessible and systematic fashion through a comparative transnational perspective provided greater insight on the issues that the program should cover. Finally, it contributed to the preparation of the facilitators operating the program. • Proposed and designed an electronic version of the organisation's day-to-day evaluation of its training program by participants. Successfully conducted evaluation, familiarising participants with new technology. This revolutionised the organisation's evaluation method, allowing rapid access and multidimensional analysis of the results. • Program logistics and event coordination. 82 people from highly diverse cultural backgrounds participated in the program, living in a College for one month. Communication skills and multicultural experience played a decisive role in successfully supporting group harmony and productive engagement.


Obligatory 9 Month Service & Training in the Greek Armed Forces

Hellenic Army Artillery Directorate, 194th Mlrs Squadron

Aug 2011 - May 2012
  • • Successfully performed diverse range of administrative duties. • Member of the 3 person IT team of the squadron - Advanced Excel experience


Executive Assistant to the Consul Voluntary Work

Honorary Consulate OF Canada

Jul 2010 - Jul 2011
  • Provided assistance to the Honorary Consul on the cultural activity of the Consulate. Undertook diverse responsiblities including but not limited to public relations, handling correspondance, consular program scheduling, speech writing, and follow-up. • Effectively organized and coordinated cultural initiatives (such as concerts, theatre plays, film festivals, and lectures of Canadian artists and academics living in or visiting Greece). • Provided guidance to Canadian citizens in Greece on cultural matters, touristic issues, and travelling services.



Aristotle University OF Thessaloniki

Jan 2011 - Apr 2011
  • Member of the research team of the Identity of Thessaloniki project, conducted by the university. Had main responsibility for the team researching the cultural and social identity of the city of Thessaloniki. • Designed questionnaires, collected and analysed research material, and carried out public presentation of research findings. • Communication skills were the primary means of persuading respondents to participate in a lengthy and time-consuming survey and interview.


Administrative Assistant & Part-time

Biolab Ltd

Sep 2004 - Sep 2010
  • • Performed day-to-day accounting and administrative operations. • Managed procurement and logistics. • Promoted new medical testing and examination methods and managed to increase the volume of performed tests by 23%.



MSc Culture Society

The London School of Economics and Political Science

Aug 2014 - May 2015
  • Sociology of Culture



University of Buenos Aires

Sep 2013 - Feb 2014
  • Spanish


MA Political Theory Philosophy

Aristotle University of Thessaloniki

Sep 2009 - Sep 2011
  • Philosophy


BA Political Sciences

Aristotle University of Thessaloniki

Aug 2004 - Aug 2008
  • Social Sciences