George Webster

George Webster

StrategistLondon, United Kingdom
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George Webster

George Webster

StrategistLondon, United Kingdom
About me
Mid-level Researcher, Cultural and Brand Strategist @ Flamingo (formerly Protein circa 2012)
Work history
    Flamingo Group logo
    Flamingo Group logo
    StrategistFlamingo Group
    London, United KingdomFull Time
    Project Director / Strategist - April 2018 – Present Senior Research Executive - May 2017 – April 2018 Research Executive - March 2016 – May 2017 Consumer and cultural client strategy Turning global consumer and cultural insight into strategic guidance for a future purpose- anchored and culturally fluent Masterbrand positioning - supporting Flamingo CEO, working with Head of Consumer Insight & Brand Strategy units in global sportswear & fashion business Leveraging consumer, cultural and market intelligence to guide immediate Flagship retail experience execution; and shape future retail strategy for global sportswear & fashion business - co-led project management, insight capture and strategic workshop Developing and coordinating bespoke, immersive client Safaris - engaging experts, venues, and building trends stimulus for inspiration for global alcohol and homeware brands Key account client leadership Internal client expert, leveraging intelligence to craft and deliver bespoke consultancy work - using fresh and proprietary insight, and across retail strategy to future brand opportunity mapping, delivered in enriching outputs: from dynamic and ethnographically rich video to punchy presentations Selected for short secondment in global sportswear brand HQ: forging collaborative relationship with Insight function in shaping and helping embed digestible, shareable insight frameworks (Customer Experience Mapping, Persona Profiling) Flamingo offer and brand strategy Co-lead on refreshing and repositioning cultural trends strategy and offer (incl. thought- leadership subscription service The Frame) as engine for wider company growth Thought leadership Trends writer-contributor and supportive strategic lead on issue content for The Frame Spokesperson-ambassador across industry events (APG Noisy Thinking) and external launch
    Protein logo
    Protein logo
    Insight InternProtein
    London, United KingdomInternship
    Developed foundational skill in researching and writing about trends, shaping Insight and Strategy decks, authoring editorial content for the Feed, curating weekly supplement shared with global Protein team, and developing key themes for annual Insight output: The Audience survey Developed core understanding of consumer qualitative and cultural trends practice, and ability to analyse and communicate findings with clarity
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Skills
  • Presenting
  • Project Management
  • Cultural Insight
  • Consumer Insights
  • Strategic Analysis
  • Innovation Strategy
  • Brand Analysis
  • Consultancy
  • Powerpoint
  • Brand Consultancy
Education
    U
    U
    BA History (Hons)University of Warwick
     - Coventry, United Kingdom
    First Class Honours