About me
Mid-level Researcher, Cultural and Brand Strategist @ Flamingo (formerly Protein circa 2012)
Work history
StrategistFlamingo Group
London, United KingdomFull Time
Project Director / Strategist - April 2018 – Present
Senior Research Executive - May 2017 – April 2018
Research Executive - March 2016 – May 2017
Consumer and cultural client strategy
Turning global consumer and cultural insight into strategic guidance for a future purpose- anchored and culturally fluent Masterbrand positioning - supporting Flamingo CEO, working with Head of Consumer Insight & Brand Strategy units in global sportswear & fashion business
Leveraging consumer, cultural and market intelligence to guide immediate Flagship retail experience execution; and shape future retail strategy for global sportswear & fashion business - co-led project management, insight capture and strategic workshop
Developing and coordinating bespoke, immersive client Safaris - engaging experts, venues, and building trends stimulus for inspiration for global alcohol and homeware brands
Key account client leadership
Internal client expert, leveraging intelligence to craft and deliver bespoke consultancy work - using fresh and proprietary insight, and across retail strategy to future brand opportunity mapping, delivered in enriching outputs: from dynamic and ethnographically rich video to punchy presentations
Selected for short secondment in global sportswear brand HQ: forging collaborative relationship with Insight function in shaping and helping embed digestible, shareable insight frameworks (Customer Experience Mapping, Persona Profiling)
Flamingo offer and brand strategy
Co-lead on refreshing and repositioning cultural trends strategy and offer (incl. thought- leadership subscription service The Frame) as engine for wider company growth
Thought leadership
Trends writer-contributor and supportive strategic lead on issue content for The Frame Spokesperson-ambassador across industry events (APG Noisy Thinking) and external launch
Insight InternProtein
London, United KingdomInternship
Developed foundational skill in researching and writing about trends, shaping Insight and Strategy decks, authoring editorial content for the Feed, curating weekly supplement shared with global Protein team, and developing key themes for annual Insight output: The Audience survey
Developed core understanding of consumer qualitative and cultural trends practice, and ability to analyse and communicate findings with clarity
+ Show more
Skills
- Presenting
- Project Management
- Cultural Insight
- Consumer Insights
- Strategic Analysis
- Innovation Strategy
- Brand Analysis
- Consultancy
- Powerpoint
- Brand Consultancy
Education
U
U
BA History (Hons)University of Warwick
- Coventry, United Kingdom
First Class Honours