Graduate of AdSchool 6-week Internship at Ogilvy & Mather Advertising, Publicis and Mcgarrybowen Developed ability to collate, analyse and identify fresh insights working independently and alongside others, and to integrate these with existing strategy. - Strategic Market Analysis of ‘How Brands Drive Premiumness’ for Unilever to position Comfort ‘Supersensorials’ luxury range at Ogilvy & Mather working alongside Senior Planner. Work sent directly to client following presentation to Business Director. - Created report assessing the digital landscape of the charity sector, identifying gaps to mould and position a specific digital personality template for Depaul UK. This made provision of content consistent with its digital identity easier and simpler for the variety of account holders posting through it. Developed ability to present findings confidently in oral and written form. - Drew actionable insights from holistic competitive social media analysis for Beefeater Gin, assessing cross-platform content approach and engagement levels. Conclusions were presented to Social/Digital Strategist. - Presented creative strategy for IPA project to panel of industry experts.
Commitment and adaptability resulted in promotion to Team Leader after initial shift in new working environment. Later entrusted with primary responsibility for ensuring impeccable standards in client-suites as Restaurant Manager. - Honed clarity in communication, and people management skills as key liason between client and waiting, catering and back-of-house team, working under pressure to ensure time-specific provision of food and restaurant resources.
Gained First Class Honours (72.75) Developed the skill to approach a complex problem methodically, analyse a range of textual and numerical sources, select the most relevant and pertinent information, and use that to construct a clear, and persuasive argument.