About me

I am passionate about the retail, luxury and property sectors on a global scale. I've delivered launches for prime central London residential and commercial developments along with major retail development launches for Westfield shopping centres in Australia. My specialty is bringing big brands to market through exciting full mix campaigns.

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Projects

• Westfield (North Lakes) Launch - Fresh Food and DiningPart of Westfield North Lakes' positioning strategy was to create a whirlwind, four day experiential program come to life, attracting the local market and creating memorable experiences targeting young families. On November 18, 2015 an $80m Fresh Food and Dining was delivered in line with an intensive four day eventing schedule. This schedule included: Opening Ceremony with special guests, television media, Scentre Group Directors and the general public Masterchef ‘Mystery Box’ style cook off w
• Fashion Events at Westfield Garden City Part of the key strategic focus for Westfield Garden City was to increase basket size for our fashion retailers. Seasonally, we implemented fashion events to drive traffic and sales to an underperforming precinct. Seasonal eventing included: - Pop-up Style Lounge with food and beverage partners - Personal Stylist offering one-on-one consultations and signing up customers for further in-centre experiences - DJ entertainment - Tactical sales promotion, including more than 150+ retailer offers - Fully integrated digital plan including paid, earned and owned media - Promotional staff serving up printed collateral to shoppers - Eight Westfield Garden City retail partners offering free beauty services and food sampling
• Festival of Lanterns at Westfield Garden City Drawing a close to the end of the Chinese New Year, the Festival of Lanterns marks the end of traditional celebrations. Westfield Garden City hosted a pop-up night market with a mix of Asian vendors over two nights alongside a schedule of high impact entertainment. What was delivered: - Concept, execution and theming for market style event including nine Asian street hawker style food stalls, event decor and vendor management - An event schedule across two nights including fire twirlers, traditional Chinese lion dancers, DJ sets and stilt walkers - An integrated digital plan across paid, owned and earned channels The results: - An increase in visitation to the precinct by 14% and 20% over the Friday and Saturday nights respectively - 10,000 people in attendance against a target of 3,000 - An increase in sales across the precinct by an average of 10% YoY - Record breaking visitation to the Westfield Garden City events web page - 9,107 unique views against a target of 2,500 unique views (previous benchmark)

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Work history

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Senior Marketing ManagerCIT Group Partners LLP
Aug 201750 Jermyn St, St. James's, London SW1Y 6LX, UKFull Time
Achievements: • Launched Lancer Square office and retail scheme to West End and Kensington market (October 2020) • Launched HYLO Marketing Suite to London City office market (August 2020) • Launched HYLO office development to London City office market (June 2019) • Launched Regent’s Crescent luxury residential development to international HNW markets (May 2019) • Launched Lancer Square luxury residential development to international HNW markets (June 2018) Management of: • Key stakeholder, investor and agent relationships • Development marketing budgets, plans and strategy • Agencies - branding, PR, media, CGIs, events, architectural models • Consultants - interior designers, architects, main contractors • Direct report – Marketing Suite Assistant • Lead on CIT corporate marketing strategy
Marketing ExecutiveNational Gallery
May 2017London, United KingdomFreelance
The National Gallery houses one of the largest collections of paintings in the world. Working on a temporary basis, my role is to ensure the seamless delivery of the current campaign for the major exhibition ‘Michelangelo & Sebastiano’. The National Gallery’s marketing strategy is to build awareness of all major exhibits to drive visitation and continue to engage tourists and Londoners in the cultural space. Responsibilities - Support the delivery of integrated marketing campaigns across out of home, digital, print, press and social for major exhibitions - Assist team with UK and tourism marketing for the general collection - Deliver marketing events including Special Friday Lates - Build and manage collaborative relationships with media agency to deliver SEO / Google Adwords campaigns for upcoming exhibitions - Deliver research for business case on Friday Lates, understand event ROI and present findings to senior leadership team - Manage financial and budgeting processes - Work collaboratively across all departments including eCRM & Social, Creative, Education and Events

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Skills

• Brand Management
• Customer Experience
• Creative Direction
• Events
• Social
• Data Analysis
• Customer Research
• Customer Relations
• Brand Experience
• 360 Campaigns

Education

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Master of Business (Public Relations)QUT (Queensland University of Technology)
Feb 2011 - Dec 2012Brisbane, Australia
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Bachelor of Creative IndustriesQUT (Queensland University of Technology)
Feb 2009 - Dec 2011Brisbane, Australia
Major in Journalism, Media and Communications. Minor in Fashion.