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Dreamer, traveller and story teller. Turning the stories of amazing brands into exceptional customer experiences. Ambitious and currently hungry for the next exciting project.
The National Gallery houses one of the largest collections of paintings in the world. Working on a temporary basis, my role is to ensure the seamless delivery of the current campaign for the major exhibition ‘Michelangelo & Sebastiano’. The National Gallery’s marketing strategy is to build awareness of all major exhibits to drive visitation and continue to engage tourists and Londoners in the cultural space. Responsibilities - Support the delivery of integrated marketing campaigns across out of home, digital, print, press and social for major exhibitions - Assist team with UK and tourism marketing for the general collection - Deliver marketing events including Special Friday Lates - Build and manage collaborative relationships with media agency to deliver SEO / Google Adwords campaigns for upcoming exhibitions - Deliver research for business case on Friday Lates, understand event ROI and present findings to senior leadership team - Manage financial and budgeting processes - Work collaboratively across all departments including eCRM & Social, Creative, Education and Events
(Brand Experience Executive) Westfield Garden City boasts 420 retailers and is valued at just over $1b, one of the largest assets in the Australian portfolio. In 2016 our goal was to grow the annual centre turnover from $747m, closer to $800m and continue to grow centre footfall. By the end of 2016, annual visits sat at 16.8m +1.3% from LY. Responsibilities • Lead insights from market analysis, shopper and sales data and translate into key programs within the centre marketing plan • Project manage all key seasonal, cultural and fashion moments within the marketing calendar • Understand and define what successful campaigns look like and understand various key drivers influencing performance metrics • Lead and manage the Brand Experience (BX) team during periods where BX Manager is absent • Manage and support team of two BX Executives to deliver their own programs, fostering team collaboration and strong communication • Responsible for the growth and development of the BX Assistant • Demonstrate a strong understanding that the customer experience is the lifeblood of our business and align this ideology against execution of all projects • Utilise financial acumen to ensure these programs achieve maximum ROI and campaign budgets are met • Put forward and encourage innovation, think laterally and experiment to drive results • Conceptualise campaign creative, brief and deliver in line with individual projects • Manage PR, Media and Creative agencies to ensure seamless delivery of the above strategic initiatives Projects • Chinese New Year Night Market > Ave 10% sales growth across restaurant precinct + visitation increase year on year +14-20% • Chinese New Year Festival > Ave 10% sales growth across restaurant precinct + precinct visitation increase +17% year on year • Seasonal Flavours Spring Summer Food Guide > 35,000 guides distributed > 2,000 food deals redeemed
At Westfield North Lakes, I was part of the team that delivered the first stage of a $220m redevelopment. My role was to deliver the stable centre marketing plan leading into the launch of the redeveloped centre, then to deliver the launch project plan of the $80m dining and fresh food precincts. Responsibilities • Lead insights from market analysis, shopper and sales data and translate into launch marketing plan for dining and fresh food precincts • Translate market research into key insights to inform eventing schedule across centre launch period • Plan and execute inspiring, unique activations and events in line with centre launch plan targeting both media and consumers • Demonstrate that the customer experience is at the core of our business, and is integral to the success of launching the dining and fresh food precincts • Work with relevant stakeholders including but not limited to retailers, community groups, council, joint-venture partners and agencies for delivery of mutual needs to ensure successful partnerships • Deliver executional excellence of all relevant launch messaging across key touch points • Plan, execute and optimise launch campaign content across digital and physical channels • Manage P&L, financial and administrative processes to ensure both stable centre and launch campaign objectives are achieved • Showcase creativity and innovation through new ideas, improving existing processes and by simply being curious Launch Project Included: • Ribbon Cutting Ceremony with special guests, television media, Scentre Group Directors and the general public • Masterchef ‘Mystery Box’ style cook off with Brand Ambassador Georgia Barnes (Masterchef Australia winner 2014) • Media launch of Dining Precinct with sit down banquet. In attendance included ‘Foodie’ influencers and Brisbane press • Live performance from Australian pop singer Samantha Jade and Timomatic to an audience of 1000+
Westfield Carindale is valued at just over $1b, positioned as one of five Premium shopping centres and reports $914m annually making it one of the top five highest reporting centres in the Australian portfolio. My role was to assist and support the marketing team in the delivery of Westfield Carindale's premium fashion positioning. Responsibilities • Contribute ideas to the marketing plan informed by research and insights and align plan with business objectives, namely the delivery of the centre’s premium positioning • Deliver key fashion projects aligned to the marketing plan • Work with key PR, Media and Creative agencies to deliver fashion projects with soul purpose to cement premium positioning in wider Brisbane market • Plan, execute and optimise premium fashion content across digital and physical channels • Understand retailer performance drivers and needs and ensure effective integration of key retailers across all projects • Provide marketing support for new store openings and communicate all plans and opportunities to all stakeholders Projects • Spring Summer 2013 Fashion Launch > Brand Ambassadors Gary Pepper Girl (Nicole Warne) and the Stenmark Twins > Launch Media Event • Autumn Winter 2014 Fashion Launch > Art Installation with Anthony Lister > Launch Media Event earning over 2m in PR reach • Spring Summer 2014 Fashion Launch > Visual Merchandising collaboration with Margaret Zhang, Natasha Oakley and Sara Donaldson (Harper & Harley)
Major in Journalism, Media and Communications. Minor in Fashion.