Georgia McKay

Assistant Marketing Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Brand Management
  • Email Marketing
  • Lead Generation
  • Marketing Strategy
  • SEO
  • Social Media Marketing
  • Budget Management
  • Communications
  • Social Media
  • Affiliate Marketing
  • PPC Display Advertising

Work history

Currently

Assistant Marketing Manager

Echoice

Jun 2015
  • As the Assistant Marketing Manager at eChoice I reported to the GM of Marketing & Digital Programs and assisted in the management of the Marketing team, covering a broad range of responsibilities and activities. I was responsible for the development and execution of lead generation and partner programs and managing the company’s brand image ensuring it aligned with the overarching business strategy. Essential Functions and Responsibilities included: - Managing lead generation programs across multiple channels, including the execution of SEM campaigns and leveraging SEO consultants to improve search traffic. - Conceptualising, designing and writing content for marketing materials to support lead generation programs. - End-to-end campaign management including segmentation and behavioral/triggered marketing, data management, campaign set-up and tracking. - Maintenance of marketing inventory and management of marketing budgets, providing insights on campaign performance to the business to drive learnings and improvements on ROI. - Monitoring market trends, researching consumer markets and competitors' activities to identify opportunities and key issues. - Leading and guiding the marketing team, offering opinions and direction.

2015

Marketing Executive

Echoice

Jun 2013 - Jun 2015
  • As the Marketing Executive at eChoice, I worked closely with the Marketing Director and assisted in the management of eChoice’s through the line lead generation programs on a national scale, including budget management, forecasting and ensuring monthly targets were met. I was responsible for driving and championing the email marketing and social media strategy for the eChoice business for both the consumer and broker channels. Essential Functions and Responsibilities included: - Implementing customer marketing activities, including awareness, product, broker and customer education campaigns, promotional eDMs, digital marketing and the creation of support collateral/marketing materials. - Coordination and management of social media marketing campaigns to drive leads and retention across Twitter, Google Plus, Facebook, LinkedIn and YouTube. - Planning and execution of email marketing campaigns, ensuring campaign results were tracked and analysed. Database management ensuring all data was kept current and adhered to Australian privacy laws. - Supporting eChoice’s national network of over 250 mortgage brokers in the development and implementation of their digital and local area marketing.

2013

Marketing Assistant

Echoice

Feb 2013 - Jun 2013
  • As the Marketing Assistant at eChoice, I reported to the Marketing Director and assisted in planning and implementing branding, advertising, marketing and promotional collateral activities. Essential Functions and Responsibilities included: - Managing the online affiliate marketing program, including recruitment and on boarding of new affiliates, relationship management and developing tailored strategies. - Content strategy and website management, updating content across all eChoice websites and working closely with the Marketing Director to develop a successful content strategy. - Coordination and management of social media marketing campaigns to drive leads and retention across Twitter, Google Plus, Facebook, LinkedIn and YouTube. - Assisting in the planning, scheduling and execution of email marketing campaigns, ensuring campaign results were tracked and analysed.

Education

2012

Marketing and International Business

The University of Sydney

Mar 2010 - Nov 2012
  • Bachelor of Commerce

Awards

2013

eChoice Employee of the Year