As a young, enthusiastic English Literature & Art History graduate (2.1) with a Fashion Journalism MA, I am highly academic with excellent verbal and written communication skills. During a range of work experiences at ASOS magazine, The Gentlewoman and ICON (among others) I have developed refined editorial skills such as copywriting, proof reading and editing, and am able to write very competent review and feature articles while adapting to house-styles. I am also meticulously organised. My work as a freelance Styling Assistant has allowed me the pleasure of assisting Max Ortega Govela (for The Gentlewoman) and Jane How (for Vogue and Self Service Magazine) among others, perfecting my ability to handle all manner of errands, and to problem solve with a calm, considered demeanour. As an employee, I am loyal, hard-working and thrive on working in a creative team. Previous employers have reinforced my belief that I am an asset to any team. I thrive in environments where ideas – from written articles to styling photoshoots – are taken from conception to conclusion, and I enjoy being part of every aspect of the creative process.
Having completed a two-month internship on the ASOS magazine features desk, the team have asked me to return on a freelance basis. My role includes researching feature ideas, transcribing interviews, picture research, writing copy, writing web and print features, and calling in beauty products.
As the Editorial Assistant at Icon magazine, my role included; researching and writing copy for the website and print magazine, reviewing exhibitions, attending press events, and assisting the Deputy Editor and Editor. I helped to organize the Icon Awards issue and event, which take place in December.
My role at ASOS involved planning, researching, and writing features for the website and in-house magazine. I linked features to product in order to generate sales, pitched coverlines for the target audience, researched key trends, popular personalities, and contemporary culture for future copy, and curated mood boards. I used CMS to build web pages for the site, and to load the content I’ve created, and call in product from PR agencies. I was responsible for planning and writing the weekly online feature ‘Love Then, Love Now’.
In this role I collated media coverage of the brand from the daily press, planned and wrote blog posts, contributed to the Instagram feed, and was responsible for in-house styling for the brand’s social media, such as the ‘Outfit Pick of the Week’. My contribution was valued to the extent that I was appointed to cover for my line manager for a two-week period of leave. I was left in sole charge of the press office, which involved liaising with stylists, booking appointments, assisting them in finding pieces for editorial shoots, and the associated administration.
I obtained a highly sought after placement at The Gentlewoman magazine as editorial intern. My duties included transcribing interviews, fact checking, and extensive research - both online and within published archives - image sourcing, administrative tasks and general support to the Editorial Assistant. I secured the trust of the team quickly, and was left in sole charge of the office during London Fashion Week. I am, to date, the magazine’s longest serving intern and received positive feedback from both the Editor and the Editorial Assistant.
As part of the BFW team, in the run up to the shows I was responsible for social media management of the Twitter, Instagram, and blog feeds. I was assigned sponsor management of Benefit cosmetics and Dr Marten’s, which involved my promotion of these brands on social media platforms and in product placement. I also represented BFW at events held by the sponsors. I wrote press releases and copy. During the shows I carried out front of house duties, meeting and greeting special guests, and reporting live from the events. The experience taught me about the workings of a large scale fashion event, the importance of representing a brand, and communication with designers, sponsors, modelling agencies, and local press.
London College of Fashion
My tutor Andrew Tucker put me forward for the MA Spotlight feature on the London College of Fashion's website, in which I was interviewed about my final project. 'The graduate spotlight interviews are a series of posts we put on the LCF news site highlighting the best and most interesting students.' https://issuu.com/georgiamurray1/docs/magazine_final_web_27a9001a9a856a/43?e=0