About me
A career spanning five years within the live music and entertainment sector, marketing festivals and tours for some of the world's most notable artists and brands. Continually eager to combine my passion for creativity, logistics and people management with my recent experiences and bring energy to whatever I do.
Projects credited in
- BST Hyde Park 2020I worked with AEG Presents as Lead in-house designer across All Points East & BST Hyde Park. Both festivals had very different audiences so presented difference challenges. The art direction for BST Hyde Park changed in 2020 as there was a younger audience with acts like Kendrick Lamar, Post Malone & Little Mix headlining. As such the poster designs were colourful and engaging with animated digital outputs to target these younger ticket buyers.
Work history
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Marketing ConsultantOn Air
London, United KingdomFull Time
On Air is a live entertainment streaming platform for global home audiences, unearthing new and untapped revenue streams for artists.
Marketing Manager, European FestivalsAEG Presents
- London, United KingdomFull Time
All Points East is a 10 day festival of music & entertainment in East London's Victoria Park feat. 6 headline shows & 4 days of free activities during the week - capacity: 40,000 per day
BST Hyde Park is a 10 day festival of music & entertainment in West London's Hyde Park feat. 6 headline shows & 4 days of free activities during the week - capacity: 65,000 per day
- Full responsibility of planning, booking and executing marketing strategies across both festivals.
- 360 plans covering online, print, radio, outdoor, TV and PR, whilst also coordinating contra deals to help event promotion.
- Focusing on paid online and social media campaigns, as well as managing programmatic campaigns and analysing digital campaign performance stats.
- Keeping detailed budget plans for each show, working with excel, ensuring all invoices are correct and keeping within our allocated budget.
- Strong focus on seeking out, creating and maintaining close media partnerships with appropriate publications, websites and online blogs to bolster our event and encourage ticket sales.
- Supporting our Marketing and Brand Director with the 2021 re-brand plans following the cancellation of our 2020 festivals due to Covid-19. Such plans included the realignment & reconsideration of our cores values, our position and contribution within society & the community, our visual identity and adjusting to the ‘new normal’.
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Skills
- Marketing
- Marketing Campaigns
- Brand Activation
- Brand Management
- Event Promotion
- Digital Marketing
- Social Media Management
- Social Media Advertising
- Integrated Marketing
- Project Management
Education
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BSc Politics and SociologyUniversity of Bristol
- Bristol, United Kingdom
Included a 9,000 word dissertation concerning ‘The Feminist Potential of the Music Industry’ focusing upon women’s role and presence in a traditionally male dominated sector.
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A Level and GCSEOundle School
- Oundle, Peterborough, United Kingdom
A Level: Politics (A), English (A), History (B)
GSCE: 3A* 7A