Georgia Smith

Georgia Smith

Co-Founder of BS-LABLondon, United Kingdom
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Sasha Kluvitse
William Skeaping
YoungMi Lamine
Georgia Smith

Georgia Smith

Co-Founder of BS-LABLondon, United Kingdom
About me
I am a highly driven and focused designer with an impeccable work ethic. Conscientious and open minded with a positive outlook on life. Sound organisational and time management skills which enable me to work comfortably in a high pressure, fast paced environment. Both as part of our team and as an individual. Diligent manager pushing my team to learn new skills and continue to progress with existing ones. I thrive in a highly creative environment both in work and home life. Ambitious, visionary and tenacious designer with the ability to produce both directional and very successful commercial product. Extensive knowledge in Outerwear and strong experience in multi-product design. Having worked for a range of companies I have experience at many levels; luxury brands such as Aquascutum, Jonathan Saunders Katharine Hamnett and high Street companies Fred Perry, River Island and Mennace.
  • S+J
    S+JTechnical hiking brand
  • Rebrand project for women's health tech brand Raya
    Rebrand project for women's health tech brand RayaRe-energised brand tone of voice, including logo, type and website.
  • Form follows function
    Form follows functionSS19 ideas and direction
  • AW19 Katharine Hamnett
    AW19 Katharine HamnettResearch and designs for AW19 Katharine Hamnett Mens & Women's. Project includes research and direction for shape, graphics branding.
  • Kappa x RI
    Kappa x RIKappa is an Italian sportswear brand founded in 1967 in Turin, Italy. The whole collection has been designed by myself. From concept through to product. I wanted the collection to harness the classic elements associated with Kappa - bright colours, tricot tracksuit and the infamous logo to be heavily featured. The play on modern classics such as the branded tape down the side of the Chinos and shorts play on product untraditional to Kappa customer.
  • AW16 River Island Mens Outerwear
    AW16 River Island Mens OuterwearAW16 River Island Mens Outerwear from concept through to final product
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Work history
    BS-LAB logo
    BS-LAB logo
    London, United KingdomFull Time
    Co-Founder of BS-LAB. A creative product lab specialising in garment design, creative direction and branding.
    Creative DirectorGulps
    London, United KingdomPart Time
    Developed a politically provocative streetwear brand; Gulps, stocked in high-end boutiques and around the globe in cities such as Tokyo, Los Angeles and London.
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  • Creative Direction
  • Design
  • Strategy
  • Branding
  • Art Direction
  • Concept and Ideation
  • Adobe Photoshop
  • 3D Illustration
  • Fabric
  • Colour
    De Montfort University logo
    De Montfort University logo
    (BA hons) Creative De Montfort University
     - Leicester, United Kingdom