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Working as part of a team and independently to make sure creative and engaging campaigns run smoothly for our clients - Maintaining strong relationships with clients to ensure repeat business and growth of accounts and spend - Liaising with suppliers to make sure we get the best out of our media partnerships - Targeting strategically to maximise reach in social media campaigns - Using various digital platforms to promote content and encourage social sharing, including YouTube TrueView campaigns, promoted Tweets, Facebook posts and Instagram posts - Creating engaging and creative presentations to keep clients both current and new, up to date with the companies offerings - Regularly reporting back to clients and explaining how to make the most of their content
- Researching locations to promote events that will engage target audience - Assisting regional managers with events promotions - Using social media to promote events - Brainstorming ways to best reach the target audience and maximise engagement with the brand message - Understanding how to allocate limited budget and limited resources to create an effective and engaging campaign
Press Office: - Assisting on set of television programmes being filmed on the tube - Contributing to various PR Campaigns such as ‘Contactless Payment’ campaign and 'Kill Your Speed Not Your Mates' campaign - Gaining understanding of negotiations for advertising space on the tube and bus network - Helping to plan, develop and implementing PR strategies, as advised by the Mayor’s office - Answering enquiries from media, passengers and other organisations via social media - Collating and analysing TFL media coverage Finance Department: - Gained invaluable Excel knowledge - Learned how the business manages and reports its financial position - Visited various stations and depots included in the DLR upgrade and Overground LOSTAT and LOSIP programme - Gained insight into procurement, risk and project management - Attended Transport Committee meetings at City, and Mayors Questions and debates at Stratford Town Hall on The Mayor's proposal for Hub Airport - Attended debates and Stratford Town Hall on The Mayor's proposal for Hub Airport
Economics and Finance