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Using my knowledge in social media marketing, I succeeded in helping small businesses from different backgrounds and nationalities maximise their potential. Implemented a new marketing strategy to increase brand awareness whilst balancing a work placement. The strategy involved: promoting the businesses on social channels, optimising ads for maximum reach and customer engagement, keeping a blog updated, designing their websites and creating digital content. As a result, my clients’ online reach increased by 232.7% on average and received a monthly customer engagement rate increase of 191.7%, on average. Moreover, I enhanced my skills in business planning and development, creative problem-solving, communications and flexibility.
Working on Asda’s social media channels, I developed great critical thinking and creative skills by taking part in creating social campaigns for the retailer, and monitoring and analysing the performance of the campaigns. Through feeding back to my team and marketing teams in Asda, my communication skills improved greatly. I developed social media listening skills that helped understand consumer behaviour better. Thus, not only did I enhance my analytical skills and attention to details, but I also gained professional experience of social media platforms, with a strong track record of using data to generate insight. As a result, I was able to maximise the return on investment, to develop successful and lasting relationships with collaborators and clients, and make a difference for a national brand. I also worked closely with EE in producing organisational reports based on their intranet platform use. Having had to regularly switch from Asda to EE helped me develop time management skills.
Modules include: International Strategic Management Marketing Strategy International Marketing Advertising and Promotional Management Consumer Behaviour Marketing Research Managing Across Cultures Managing International Business
Graduated in Mathematics and Computer Science.
I have been awarded the "Best Placement Year Achievement Award" by LUBS for my whole activity during the placement year and my impact upon the company.