A multidisciplinary communication designer working at the intersection of design and architecture. I have experience predominantly but not limited to the luxury and property sectors. For the last 3/4 years, no day has been the same, I've worked on brand identities, experience design, signage and wayfinding, web design, leading projects, and seeing multiple brands through inception to delivery. Using conceptual thinking, innovation, technical excellence, and a holistic approach to design, I create design solutions for complex and high-profile projects across a range of touch points.
Our role as designers is often a balancing act. How can we produce brands and outputs that ultimately advocate style, while remaining flexible to changing consumer behaviors and market dynamics? Personally, I believe the best design work comes from collaboration and drawing upon our diverse backgrounds. It’s our duty as designers to shift the dial towards solutions that are human-centric and geared towards endurance.
Projects
- Exhibit A GinA departure from traditional glass gin bottles, Exhibit A commissioned local St Heliers ceramicist, Gidon Bing, to create a bespoke modernist sculpture to hold the small batch-made gin. The story behind the creation of the bottle is told in the main corridor of the gallery. The ceramic moulds represent the slip-cast process of making each bottle. Each is numbered and categorised reflecting Exhibit A 's contemporary take on the Dewey Decimal system. No. 580 Gin echoes the 'Plants and Botany' cl
- 45 Mt EdenAt the request of the agents, Oneforall was engaged after 45 Mt Eden had been at the market for a couple of months to rescue poor sales and minimal inquiry. We suggested doing a fresh brand identity, redoing all the existing collateral – including renders – and facilitating a much-needed display suite refit. We crafted a sophisticated brand that pairs a deep maroon with a warm grey background. This palette accentuates the red brick cladding that is the hero of the exterior façade and the key el
- Matariki HandbookDriven by Te Matakīrea, the Indigenous Design Unit and the Marketing team, this handbook seeks to further members understanding of the significance of the Māori new year. Included is an explanation of the stars, Matariki and Puanga, acknowledgement to the development of the Te Kāhui o Matariki Public Holiday Act and a navigational guide to finding the stars. Let us embrace the principles of this new year, to reflect on our past, present, and future selves.
Work history
Skills
- Brand Identity
- Cultural Communications
- Creative Art Direction
- Editorial Design
- Signage Design
- Environmental Design
- Strategic Communications
- Web Designer
- Experience Design
- Interior Design
Education
C
C
Visual Communication DesignCollege of Creative Arts, Massey University
- Wellington, New Zealand